Des Google Glass, des orateurs inspirés et inspirants, des cases inédits, le tout sur un ton décontracté, voilà qui a fait de cette édition du Social Media Forum un succès. Découvrez les réactions des participants!
When we look at the impact of social media in health, we are almost certainly confronted with potential for controversy. As with all change – that is, away from traditional paradigms – we are challenged to find an appropriate understanding about the line between good professional practice and practice which may harm in one form or another.
In their recent paper ‘Social media: the way forward or a waste of time for physicians?’ DeCamp and Cunningham present arguments both against and for the use of social media by the healthcare profession.
DeCamp argues that the ‘risks of social media outweigh their benefits’ whereas Cunningham aims to show how through real-world precedents the benefits are already outweighing the risks.
…in one corner we are examining healthcare professional social media in the context of direct-to-patient advice, whilst in the other we are examining its use in the context of professional networking and peer development.
For the context of this article, permit me to paraphrase what I see as being the key points:
The case against:
Just because patients are using it, doesn’t mean HCPs shouldThe ‘digital divide’ will grow and discriminate against those patients who are not proficient in social or Internet technologiesPhysicians do not have relevant expertise to meet patient’s wide and varied needs in social media.Much of the time, friends and family are searching online on behalf of a loved one.There are ethical and professional issuesHealthcare professionals with limited experience are ‘more likely to make mistakes when they use the technology.’
The case for:
Engage by listening and learning from patients, organizations and physiciansShare and inform peers about innovations and best practiceThink about deeper human issues and shareLearn from other people’s mistakesChallenge one anotherHave a sense of belonging and receive supportExpress leadership to realize changeContinuous professional developmentInspiring others to new heights
For patients or for peers?
My simplistic interpretation of this ‘current controversies’ paper is that in one corner we are examining healthcare professional social media in the context of direct-to-patient advice, whilst in the other we are examining its use in the context of professional networking and peer development.
Wouldn’t you prefer to know that your physician is staying up to date with the very latest thinking, whether or not you would choose to friend them on Facebook?
Herein lies a key observation that I have also seen in the many studies of therapy conversations among healthcare professionals conducted using Creation Pinpoint. It is the peer relationships that are key to growth and to keeping healthcare practice at the frontier of innovation.
I for one am tremendously excited about the great conversations and networking that healthcare professionals are seeking, despite the risks. Wouldn’t you prefer to know that your physician is staying up to date with the very latest thinking, whether or not you would choose to friend them on Facebook?
Le Figaro Facebook va intégrer des spots de publicité sur son fil d'actualité Le Figaro Grâce à sa fine connaissance des goûts de ses utilisateurs, le réseau social va déployer dès cette semaine des vidéos publicitaires ciblées.
Le réseau social annonce sur son blog que le fil d'actualité va donner la priorité aux articles de médias. L'annonce de Facebook visera à limiter la propagation de contenus bas de gamme mais rend les sites fébriles.
Pour la première fois, BeCommerce a commandé une étude approfondie sur les expériences d’achats électroniques, la renommée de son label de qualité et la confiance que suscite ce label chez les consommateurs.