For the last few years, Facebook hasn’t exactly enjoyed a sterling reputation when it comes to eCommerce. In fact, when news famously broke in 2012 that several major retailers were shuttering their Facebook storefronts just a few short months after launch, Facebook commerce or “F-Commerce” looked like a total flop.
But, while the company took a PR hit and F-Commerce bottomed out with a resounding thud, the company persistently retooled, experimenting with auto-fill features and P2P payments. Those efforts culminated with the launch of Messenger for Business at this year’s F8 Developer Conference, and now retailers have a reason to seriously think about F-Commerce again.
Via Franck Rocca