"Finis les Y, faites place à la Gen Z ! Selon Alexandra Jubé, responsable Insight et Digital de NellyRodi, c’est une génération qui voit le monde en horizontalité, en réseau et en économie collaborative. Mais elle est surtout un nouveau challenge pour les marques de luxe qui vont devoir rapidement revoir leur façon de communiquer pour les satisfaire."
"L’an dernier, Google avait lancé un avertissement aux webmasters. Ils avaient jusqu’au 21 avril 2015 pour rendre leur site compatible avec la navigation mobile (mobile-friendly), sous peine d’être déclassés dans les résultats de recherche. (...) Google vient d’annoncer Mobilegeddon 2, le retour : à partir de mai 2016, le critère « mobile-friendly » sera encore plus important."
La transformation digitale impacte fortement les commerciaux. De quelle manière ? Quels sont les avantages qu'ils en retirent ? Quels sont les enjeux ? Carla Decurey, Responsable Marketing Europe du Sud, pour Colt Technology, apporte sa vision et des éléments de réponse.
It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.
When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.
But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats.
The company seemed to be wholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....
"Lucy Mansdorf Hirom, ex-directrice marketing digital de Ralph Lauren, Richard Voyce directeur e-commerce de Dreams, et Nish Kukadia, CEO de Secretsales.com : les trois experts ont exposé leur vision du futur du e-commerce à l’occasion du RBTE 2016, qui s’est tenu à Londres les 9 et 10 mars. Voici comment ils imaginent le magasin de 2020… et de 2050."
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