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Les 7 péchés capitaux de la gestion d'une page fan sur Facebook

Les 7 péchés capitaux de la gestion d'une page fan sur Facebook | Veille réseaux, médias | Scoop.it

Entretenir une page fan sur Facebook est parfois compliqué : fans à motiver, publication à programmer, réactivité à assurer, formations en interne ... Voici une liste des 7 actions à éviter de faire pour ne pas augmenter la difficulté.


Via Bernard Martinez, Valerie Payotte
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Rescooped by Sabine Van Der Putten from FutureMedia
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If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch | Veille réseaux, médias | Scoop.it
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.

Via fabienne Olivier
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Rescooped by Sabine Van Der Putten from SEO and Social Media Marketing
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Veille réseaux, médias | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 

Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello
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Martin (Marty) Smith's comment, August 16, 2012 6:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
Rescooped by Sabine Van Der Putten from TVSociale SocialTV
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[Infographie] La TV connectée, nouvel eldorado des annonceurs ? - FrenchWeb.fr

[Infographie] La TV connectée, nouvel eldorado des annonceurs ? - FrenchWeb.fr | Veille réseaux, médias | Scoop.it

Via Fadhila BRAHIMI
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Rescooped by Sabine Van Der Putten from Animer une communauté Facebook
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11 astuces méconnues pour votre Page Facebook

11 astuces méconnues pour votre Page Facebook | Veille réseaux, médias | Scoop.it

La traduction par Frenchweb d'un article de Mashable : 11 Things You Didn’t Know About Facebook Pages pour en apprendre un peu plus sur la gestion de vos messages, vos photos, ou les commentaires des autres internautes.


Via Mathieu Bruc
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Rescooped by Sabine Van Der Putten from Les trouvailles de Froggy'Net
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Les 7 péchés capitaux de la gestion d'une page fan sur Facebook

Les 7 péchés capitaux de la gestion d'une page fan sur Facebook | Veille réseaux, médias | Scoop.it

Entretenir une page fan sur Facebook est parfois compliqué : fans à motiver, publication à programmer, réactivité à assurer, formations en interne ... Voici une liste des 7 actions à éviter de faire pour ne pas augmenter la difficulté.


Via Bernard Martinez, Valerie Payotte
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Rescooped by Sabine Van Der Putten from TVSociale SocialTV
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TF1 Publicité lance « OZ ! »

TF1 Publicité lance « OZ ! » | Veille réseaux, médias | Scoop.it

TF1 Publicité lance un procédé inédit de publicité interactive utilisant le check-in pour s’adresser aux multitaskers.


Via Alexandre AOUSTET, Martin Lauquin, Valerie Jacob, Mikael ROYER, Fadhila BRAHIMI
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Rescooped by Sabine Van Der Putten from Social TV & Second Screen Information Repository
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Owning the conversation around event broadcasts

Owning the conversation around event broadcasts | Veille réseaux, médias | Scoop.it

Noticeably absent from BBC coverage is any promotion of hashtags. We’ve become used to seeing the BBC promote their own hashtags, such as #bbcqt, during their broadcasts. Ted Littledale from SecondSync notes it is surprising that they didn’t push #bbc2012 which is the hashtag being used by official BBC twitter accounts.


Via Nicholas Barr
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Quand les fictions TV se mettent au 2.0 : le transmedia storytelling (4/4) | Chasseuse de tendances

Quand les fictions TV se mettent au 2.0 : le transmedia storytelling (4/4) | Chasseuse de tendances | Veille réseaux, médias | Scoop.it
Le transmedia storytelling consiste à raconter une histoire sur plusieurs médias.

Via fabienne Olivier
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10 bons articles sur la curation

10 bons articles sur la curation | Veille réseaux, médias | Scoop.it
Qu’est ce que la curation et quel est son utilité?
Nous y reviendrons assez largement dans ce blog mais en attendant, voici déjà une introduction pratique avec une petite curation … sur la curation.

Via Bruno TRITSCH, Valerie Payotte
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Social TV : repenser les contenus au delà de la technologie | TrendStone

Social TV : repenser les contenus au delà de la technologie | TrendStone | Veille réseaux, médias | Scoop.it
La convergence numérique ne cesse de marquer son empreinte sur les médias d’aujourd’hui. L’avènement d’un internet de plus en plus social pose la question d’un nouveau mode de fonctionnement des médias traditionnels.

Via Fadhila BRAHIMI
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