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Rescooped by Mégane Bellod from Public Relations & Social Media Insight
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10 rules for designing emails your customers will want to read

10 rules for designing emails your customers will want to read | Marketing et social media | Scoop.it

When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles  of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.

 

Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 31, 2014 1:28 AM

Sound advice and a great reminder of the critical importance of Mobile.

Rescooped by Mégane Bellod from Digital-News on Scoop.it today
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Smart Social Media Stories of the Week

Smart Social Media Stories of the Week | Marketing et social media | Scoop.it
If you’ve gone this week without reading these five articles, stop right now and prepare yourself for a productive 20-minute break. Do you have a fresh cup of joe or a snack in hand? If so, you’re all set to dive into this week’s need-to-read social media marketing articles. Okay, let’s go! 1. How to Use …

Via Thomas Faltin
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