What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.
Among the highs and the lows of the new RAJAR figures, UK radio’s quarterly listening survey, comes news of another use of a mobile phone… as a radio.
17% of adults aged 15+ say they’ve listened to radio via a mobile phone: a figure that’s up by almost a quarter year-on-year. For 15-24s, over a third claim to have listened to the radio in this way. This figure’s growing, particularly for older, 25+ listeners.