Incapables de contenir la déferlante numérique, la Fnac, Accor ou la SNCF ont fini bon gré mal gré, et chacun à sa manière, par organiser la contre-attaque. Revue de détail des stratégies qui marchent.
Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition.
Via Stephen Dunn, Philippe Marchal/Pharma Hub
Great storytelling is a great differentiator.Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...
Via Jeff Domansky
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.