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Comment le construit-on ?

Comment le construit-on ? | veille | Scoop.it
Par rapport aux magasins physiques, les sites marchands ont la particularité d'être noyés sous les chiffres. Pour qu'un tableau de bord les aide réellement au pilotage de leur activité, il ne doit pas contenir trop d'indicateurs et sa présentation doit parvenir à leur donner du sens.
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Rescooped by Clemence Dzn from La communication des marques françaises de luxe sur le web
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TOP 50 du luxe français sur Facebook

TOP 50 du luxe français sur Facebook | veille | Scoop.it

Classement d'octobre 2012 des marques de luxe Françaises sur Facebook.


Via Clarisse Diop
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Les missions quotidiennes du Community Manager sur Facebook, Twitter, LinkedIn, Pinterest, Youtube...

Les missions quotidiennes du Community Manager sur Facebook, Twitter, LinkedIn, Pinterest, Youtube... | veille | Scoop.it
Les missions que doit réaliser un Community Manager chaque semaine sur les médias sociaux.
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Rescooped by Clemence Dzn from The MarTech Digest
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A Guide to Google AdWords Bid Adjustments & 10 Top Strategies - Search Engine Watch | #TheMarketingAutomationAlert

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies - Search Engine Watch | #TheMarketingAutomationAlert | veille | Scoop.it

Intermediate/ Excerpt...

 

10 Strategies For Bid Adjustments:

1- Increase bid adjustments for peak sales hours to maximize opportunity.

2-Decrease bid adjustments for nights and weekends when the office is closed.

3-Identify locations where the greatest number of conversions occur or highest conversion rate then increase the bid adjustment.

4-Use a combination of device and location to serve more to people on mobile in the area of your physical store.

5-Bid less for mobile on if your mobile user experience is poor.

6-For interest targeting, bid more on core interest categories closest to your target market and less for a complementary interest.

7-In a display placement campaign, arrange placements in a first choice, second choice, and third choice tiers by bid adjustments.

8-Increase bid adjustments +300% on mobile devices to create a faux mobile campaign or “mobile focused” campaign.

9-Enable bid adjustments for ad group level topic targeting, then exclude a gender or age (to leave the one you want to target) to achieve persona level targeting in display.

10-Increase bids during lunch time to reach people searching over lunch hour.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, December 1, 2013 8:07 PM

The general rule is: the more you can parse your campaigns, the greater the efficacy. And it all starts with the setup...so set it up right!