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Rescooped by Capitaine Zizi from B2B Lead Generation and Appointment Setting
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B2B lead generation companies: Insights for 2013

B2B lead generation companies: Insights for 2013 | Veille B2B | Scoop.it
B2B lead generation companies working on the behalf of their clients are now focusing more of their attention on understanding the buyer process.

Via Anup Karadia
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Rescooped by Capitaine Zizi from B2B Marketing-The Practical Side
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COVER STORY: Social Media in B2B

COVER STORY: Social Media in B2B | Veille B2B | Scoop.it
B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings

Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, April 17, 2014 8:41 AM

Top-level summary on social media in B2B companies--from interviews with 288 client side marketers. Good overview to spark ideas for a more strategic approach to social (something many B2Bs lack). 

Victoria Bennett's curator insight, April 21, 2014 1:22 AM

Great data, compare the benchmarks with your own data.

Ali Anani's curator insight, April 24, 2014 12:55 AM

Social media and business facts