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ING USA announces new name and logo

ING USA announces new name and logo | Market Strategies focused on increasing revenues. | Scoop.it

The US operations of the Dutch financial group ING are about to be spun off into a separate company. As part of the that spin-off, it was announced last Thursday that ING U.S. would change its name to Voya Financial.

The name Voya was chosen through a regular naming process involving hundreds of names. It sounds a bit like the word "voyage", a the press release revealing the new name starts off by talking about how the company can help its costumers on a "voyage toward greater financial preparedness". As for the logo, its goodbye to the ING lion, but the signature orange color remains.

The new name and logo won't launch until the company has become independent, and that isn't scheduled to happen until next year. Interbrand reportedly aided in the name selection (awaiting confirmation that they were also behind the logo design).


Via Niels Biersteker
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Check out my logo on my website www.consultvector.com to theirs....

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Market Strategies focused on increasing revenues.
Vector delivers (inter)nationalMarket Strategies and Services focused on increasing revenues. For more visit www.consultvector.com
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Constant and Strategic Innovation is a Must: It’s About Providing More Value Than Anyone Else

Constant and Strategic Innovation is a Must: It’s About Providing More Value Than Anyone Else | Market Strategies focused on increasing revenues. | Scoop.it

Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them.


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With $15 Million In Funding, What’s Next For The Team Behind Paper?

With $15 Million In Funding, What’s Next For The Team Behind Paper? | Market Strategies focused on increasing revenues. | Scoop.it

It was never destined to be just another iPad app. Paper, by FiftyThree, was built from the psychological remnants of Microsoft’s beloved, canceled Courier project. Its watershed UI turned the iPad into a creative (rather than a consumptive) device for the first time. And the public loved it, downloading the app 8 million times.

 

Now, with newly announced $15 million in funding from Andreessen Horowitz (including Highline Ventures, Thrive Capital, SV Angels, and Jack Dorsey), FiftyThree is going to expand beyond the app.


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A Big Book Of Logos That Brings Together More Than 7,000 Brand Images

A Big Book Of Logos That Brings Together More Than 7,000 Brand Images | Market Strategies focused on increasing revenues. | Scoop.it

Paris-based graphic designer Ludovic Houplain and his partners at the H5 design studio have put together a monumental tome—aptly titled Logobook—that details thousands of the world’s most recognizable brand logos.

Back in 2009, Houplain produced the Academy Award-winning short film Logorama, which imagines a world composed entirely out of logos.

His latest book is a follow-up to the highly acclaimed film and alphabetically documents more than 7,000 corporate logos—amazingly, this is just a fraction of the approximately 40,000 consumer graphics that the H5 team has gathered for the production of Logorama.

(...)


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Online Marketing DNA Updates Social Media Marketing Training for Businesses - Virtual-Strategy Magazine (press release)

Online Marketing DNA Updates Social Media Marketing Training for Businesses - Virtual-Strategy Magazine (press release) | Market Strategies focused on increasing revenues. | Scoop.it
Online Marketing DNA Updates Social Media Marketing Training for Businesses
Virtual-Strategy Magazine (press release)
Online Marketing DNA recently updated their social media marketing training program for small business owners.
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Silver Bullets Won't Fix Your Sales Force

Silver Bullets Won't Fix Your Sales Force | Market Strategies focused on increasing revenues. | Scoop.it

Silver Bullets Won't Fix Your Sales Force. Set a cohesive sales strategy that focuses sales effort on the right customer segments with a compelling value proposition.

Great article from HBR. It mentions many topics I speak about when optimizing sales.

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New country brand and tagline, “The Answer is Colombia

New country brand and tagline, “The Answer is Colombia | Market Strategies focused on increasing revenues. | Scoop.it
DATE: SEP.11.2012POSTED BY: ARMIN
TAGS: COLOMBIA, COLORFUL, FLEXIBLE IDENTITY

 

Known mostly for two clichés — coffee and drug cartels — Colombia is a rich and diverse country and due to its large geographical size and population it is one of the most active and influential countries in South America. It also benefits from an amazing location at the Northwest point of its continent, with coasts on both the Pacific Ocean and the Caribbean, a lush forest, and an epic mountain range in the Andes.

 

Last Friday, before a soccer match between Colombia and Uruguay, the host introduced its new country brand and tagline, “The Answer is Colombia,” created by the joint efforts of Sancho BBDO and BBD for the identity and by JWT, RepGrey, and MEC for the advertising.

 

(...)

 

Brand Launch Video;

http://www.youtube.com/watch?feature=player_embedded&v=ktW5Qroam7Q


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Marketing Insights: How the Class of 2016 Sees the World | Smart ...

Marketing Insights: How the Class of 2016 Sees the World | Smart ... | Market Strategies focused on increasing revenues. | Scoop.it
Insights for your smart marketing strategy from the annual Beloit Mindset List for the college class of 2016. ... For tips on how to use cultural references effectively in a marketing strategy, see my previous post.
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the emotional brand

the emotional brand | Market Strategies focused on increasing revenues. | Scoop.it

In this competitive world, the key to differentiate one organization from another is not so much what marketing program you roll-out but rather how the program is implemented.

 

More than a rational approach is needed towards our audiences. We now have enough research data available to us supporting the argument that emotions play a determinate role in decision making.

 

Having a balanced mix between rational and emotions creates a very powerful and winning argument to convince consumers to choose your organization over others.

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Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research | Fast Company

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research | Fast Company | Market Strategies focused on increasing revenues. | Scoop.it
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.

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DHL and Unilever Team Up to Slash Emissions

DHL and Unilever Team Up to Slash Emissions | Market Strategies focused on increasing revenues. | Scoop.it
A consumer goods giant teams up with a shipping and logistics powerhouse. The results could be pretty far reaching.
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The Dark Side of Adjectives | Neuromarketing

The Dark Side of Adjectives | Neuromarketing | Market Strategies focused on increasing revenues. | Scoop.it
Needless modifiers like adjectives and adverbs reduce readability and, more important, reduce social sharing.

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Brand Affinity and Neuromarketing

Brand Affinity and Neuromarketing | Market Strategies focused on increasing revenues. | Scoop.it
Learn what attracts a consumer to a brand. Neuromarketing is a new science that studies how people respond physiologically to advertising and marketing.

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Around the world in 7 startups: travelling ventures with a twist

Around the world in 7 startups: travelling ventures with a twist | Market Strategies focused on increasing revenues. | Scoop.it

If you’re planning on quitting your job anytime soon to travel the oyster that is our world, then this list will probably come in handy. On the other hand, if you’re merely interested in travel startups trying something new in emerging markets, it’ll also be interesting.

 

The web seems to be overflowing with travel and tourism startups. So much so that finding one that matters is difficult. Standing out from the rest means that entrepreneurs need to think outside of the box.


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CollectivEvolution's comment, June 12, 2013 12:06 AM
Just for fun!
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ING USA announces new name and logo

ING USA announces new name and logo | Market Strategies focused on increasing revenues. | Scoop.it

The US operations of the Dutch financial group ING are about to be spun off into a separate company. As part of the that spin-off, it was announced last Thursday that ING U.S. would change its name to Voya Financial.

The name Voya was chosen through a regular naming process involving hundreds of names. It sounds a bit like the word "voyage", a the press release revealing the new name starts off by talking about how the company can help its costumers on a "voyage toward greater financial preparedness". As for the logo, its goodbye to the ING lion, but the signature orange color remains.

The new name and logo won't launch until the company has become independent, and that isn't scheduled to happen until next year. Interbrand reportedly aided in the name selection (awaiting confirmation that they were also behind the logo design).


Via Niels Biersteker
Ingeborg Carr's insight:

Check out my logo on my website www.consultvector.com to theirs....

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7 essential marketing strategies - LifeHealthPro

7 essential marketing strategies - LifeHealthPro | Market Strategies focused on increasing revenues. | Scoop.it
LifeHealthPro
7 essential marketing strategies
LifeHealthPro
1. Client service. Put client service first and good things will happen. Happy clients tell their friends and family about you and promote you when the opportunity arises.
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Air France-KLM reveals name and logo new airline: HOP!

Air France-KLM  reveals name and logo new airline: HOP! | Market Strategies focused on increasing revenues. | Scoop.it

Monday 28 January 2013

 

Air France today revealed the name and commercial offering of its new regional airline, HOP!

 

A result of the synergy between the Air France group’s three regional airlines - Brit Air, Regional and Airlinair - HOP! aims to become the reference airline on inter-regional routes in France and Europe with a competitive offer, quickly adaptable to market changes and competition, for business or leisure travel.

 

(...)


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Niels Biersteker's curator insight, January 29, 2013 3:38 PM

French consultancy Brandimage was responsible for the identity and livery.

 

A more detailed report can be found at;

http://www.designweek.co.uk/news/brandimage%E2%80%99s-slanted-identity-for-low-cost-airline-hop!/3035933.article

Balamode's curator insight, February 5, 2013 1:20 PM

Hop on it! 

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How to Create and Act on a B2B Social Media Strategy

How to Create and Act on a B2B Social Media Strategy | Market Strategies focused on increasing revenues. | Scoop.it
Implementing and executing a social media strategy for your business-to-business (B2B) organization, large or small, is not a simple task. Even the largest brands have struggles.
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The Science and Art of Selling by Alen Mayer » Blog Archive » Evolution of a Salesperson [INFOGRAPHIC]

The Science and Art of Selling by Alen Mayer » Blog Archive » Evolution of a Salesperson [INFOGRAPHIC] | Market Strategies focused on increasing revenues. | Scoop.it
The Science and Art of Selling by Alen Majer.

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The Link Between Quietness And Productivity

The Link Between Quietness And Productivity | Market Strategies focused on increasing revenues. | Scoop.it
Some of you may have tried to reach me this morning and found that I was unavailable. That’s because I was knee high in muck with my husband and some friends.
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innovate to survive

I came across this blog post that talks about innovation and how essential it is to a growing company. Some ideas may not work for your organization but at least it may spark some other thoughts in you.

It is written by Aaron Shapiro from FastCompany.

“Stop Blabbing About Innovation And Start Actually Doing It”

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climate change & brands

climate change & brands | Market Strategies focused on increasing revenues. | Scoop.it

A colleague of mine asked why marketers should care about climate change and their organization’s carbon footprint. I thought about how to answer this for a moment. Obviously the person did not perceive that climate change is everyone’s business, it’s personal, we all live in the same environment and are affecting climate change.

 

Through marketing we can influence an organization to reduce and offset it’s carbon footprint through so many ways; the printer that is used, the paper, offsetting, internal environmental awareness programs, charity affiliation, to name a few. But what is so magical is that when we connect the brand to environmental programs, we immediately go beyond influencing just the company and start to speak to the hearts and minds of everyone within the brand’s sphere of influence. Yes, now the brand too has become more personal to it’s audience. And it is such an engaging message to communicate through social media. It is clear, climate change is as personal as social media.

 

I came across an article from Marketing Green summing up some facts nicely. Here is an excerpt.

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Study Shows How The Brain Responds To Deceptive Advertising

Study Shows How The Brain Responds To Deceptive Advertising | Market Strategies focused on increasing revenues. | Scoop.it
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by (Deceptive advertising and your #brain #Kuwait #Dubai #Qatar #fmri

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The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement

The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement | Market Strategies focused on increasing revenues. | Scoop.it
by Jesse de Agustin @emonalytics Eliciting subconscious responses is paramount to achieve genuine brand engagement and create the brand experience you want for your audience. We all have an idea of...

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