A commonly used categorization of learning styles is Fleming’s VARK model, which discusses visual, auditory and kinesthetic learning styles. Fleming’s theory is visual learners have a preference for seeing - pictures, visual aides, diagrams.
There is a growing trend in our culture, perhaps due to the explosion of information, toward visual storytelling. Information is so easy and inexpensive to get, but it takes talent to deriving meaning from information. It takes critical thinking to make connections and gain insight from information. I remember sitting in a presentation with a senior Fortune 100 executive. About 5 minutes into the presentation the executive stopped the presenter and said, “Why are you telling me the weather?” Ouch.
Seeking meaning from information is creating a trend in visual storytelling. Data visualization storyboards reveal patterns, infographics inject emotion and pin boards provide examples. There are several solutions popping up online geared toward this visual storytelling trend including Pinterest, Visual.ly, MindMeister and so many more. Visuals package data and information into a story. Stories create possibilities. Possibilities create dialogue. People like to share dialogue with other like minded people. I’m on board for this visual storytelling trend, and so are these companies:
According to vark-learn.com, VARK is not technically a learning style; it states that 'A learning style has 18+ dimensions (such as preferences for temperature, light, food intake, biorhythms, working with others, working alone). VARK is unashamedly one-dimensional because it is about a single preference - your preference for taking in, and putting out information when learning is the objective. Although it is a part of a learning style we consider it an important part because people can do something about it. Some other dimensions are not open to change'.
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