The Value Proposition Canvas | value proposition | Scoop.it

There is no practical tool that helps business people map, think through, discuss, test, and pivot their company’s value proposition in relationship to their customers’ needs.

 

The Value Proposition Canvas is like a plug-in tool to the Business Model Canvas. It helps you design, test, and build your company’s Value Proposition to Customers in a more structured and thoughtful way, just like the Canvas assists you in the business model design process


Via The Learning Factor, George Gonzalez-Rivas