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The Marketo Pronouncement, and The Top 10 Marketing Technology Articles Curated Tuesday, 4/15/14

The Marketo Pronouncement, and The Top 10 Marketing Technology Articles Curated Tuesday, 4/15/14 | value proposition | Scoop.it

At Marketo’s recent conference, they announced their platform strategy, where Marketo will focus on core competencies while opening up its APIs to 3rd party vendors. The announcement was met with open arms, e.g., Scott Brinker called it a “major inflection point.”

 

This is right out of the SFDC AppExchange playbook, and it is a royal pain to play in the AppExchange. From dev to QC to vendor evals…and all the associated costs (including SFDC costs!). So why do AppExchange participants do this, esp. when the SFDC sales team is not pushing your product? Because SFDC has the footprint, and it’s a size 24 shoe.

 

I’ve got to think that the LOE for the 3rd party ISV to participate in the Marketo ecosystem is the same pain. The real question: will it be worth it? After all, Marketo’s shoe size is a 4 relative to SFDC, so you just can’t expect the same ROI.

 

If I’m an ISV, I’m very cautious about this…and MAPs! So I’m very curious if 3rd party ISVs will move toward Marketo, especially since Marketo is integrated with SFDC (why would an ISV on the AppExchange get involved with the Marketo program?).

 

I’m not expecting a huge rush towards Marketo’s exchange, unless there are significant incentives for ISVs.

 

Regardless, Geoffrey Moore continues to loom large over technology.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > As the Hub Turns . . . - Gartner http://sco.lt/9FvJsv

-- > Google+ Marketing Tactics, How to Promote Your Content on Google+ - Social Media Examiner http://sco.lt/6zvV7h

-- > Marketers Data Rich and Knowledge Poor - DM News http://sco.lt/56gLFx

-- > Customer Experience Matrix: Marketo Conference: Small Changes, Big Picture http://sco.lt/55KkO9

-- > Stop Using Social Media To Drive Sales | B2B Marketing Strategy - MarketingThink http://sco.lt/6Iq2zJ

-- > 4 Things to Measure With Marketing Automation | Lead Views - a B2B Lead Generation Blog http://sco.lt/9HliEL

-- > Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey] - Search Engine Watch http://sco.lt/634lAf

-- > Infographic: The Inbound Call Channel is Huge... and Untapped - Marketing Technology Blog http://sco.lt/6G0Kjh

-- > How to Use GooglePlus for Marketing - infographic - Digital Information World http://sco.lt/4gzv29

-- > Your Guide to Benefiting from Social Media - infographic - Digital Information World http://sco.lt/5xKNmr

 

 

See ALL Top Curated Marketing Technology Articles here.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CoachGogo's curator insight, April 16, 2014 8:03 AM

Developments in this direction from #Marketo are worth keeping an eye on for every analyst watching in the marketing tech / ad tech space.

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Business Value of Big Data and Analytics #BDA13 — JT on EDM

Business Value of Big Data and Analytics #BDA13 — JT on EDM | value proposition | Scoop.it
Fred Balboni came up next. Fred, of course, was early in IBM's Business Analytics and Optimization service line with its unique focus on analytics.

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Gregory Piatetsky's curator insight, June 6, 2013 3:53 PM

great overview from James Taylor

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The Bitcoin Search Engine Launches - Bitcoin Magazine

The Bitcoin Search Engine Launches - Bitcoin Magazine | value proposition | Scoop.it

Billing itself as an easy to use, user generated, searchable database of businesses that accept Bitcoin, The Bitcoin Search Engine (TBSE) has launched bitcoinsearchengine.com.

 

Featuring a crisp site design, and the tag line “Get Listed, Get Indexed, Get Found,” the new service encourages users to list Bitcoin friendly businesses for free after creating an account. Sign up is simple, and includes a refreshingly legible CAPTCHA. The website also provides a discussion forum with sections for The Bitcoin Forum, Bitcoin Ideas, Development & Technical Discussion,  and Project Development.


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unspy's curator insight, June 4, 2013 11:47 PM

As Bitcoin matures and a wider range of talented groups and individuals become involved, more Bitcoin-specific services and tools will become polished and user friendly as is seen in this example.

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Cloud computing through integration: Realising the value proposition - ITProPortal

Cloud computing through integration: Realising the value proposition - ITProPortal | value proposition | Scoop.it
ITProPortal
Cloud computing through integration: Realising the value proposition
ITProPortal
Cloud computing through integration: Realising the value proposition. by ITPP in association with IBM, 06 June, 2013 06 Jun, 2013 Features.
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Five Ways to Improve Your B2B Social Marketing Strategy ROI - MLT Creative

Five Ways to Improve Your B2B Social Marketing Strategy ROI - MLT Creative | value proposition | Scoop.it

Condensed...

 

I recommend rethinking your strategy to improve you ROI as you launch your digital strategy with effective social marketing:

Content is critical.  I highly recommend you give up one of your web designer resources and hire a writer that knows how to research, interpret and publish information.  Have your content creator provide talking points and short blurbs about your product’s value proposition to your sales force to post and distribute to their prospects. Focus your attention on prospects within the sales funnel not just to generate leads.  As most marketers know, the lower in the funnel that you can help your sales team engage their clients in social marketing activities, the easier it is to demonstrate your social marketing strategy to customer acquisition and retention. Help your sales executives have a content rich, accomplishment facing LinkedIn profile.   Arm your sales executives by helping them market their expertise, credibility and savvy. Guest blog.  Although most blog sites restrict companies from openly advertising their product, guest blogging can be a very effective way to drive your link strategy and position your company as an industry expertRe-architect your website.  Before you spend a fortune on redesigning the look and feel of your website, consider hiring a proven, highly referenced SEO expert to take your existing content and just restructure your site to maximize search engine optimization. Baseline your website before and after.

 


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marketingIO's curator insight, June 6, 2013 6:59 AM

Surprisingly, SEO'ing your content is not included, nor is the inclusion of social media analytics. These are two steps that we would recommend from the beginning.


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Domino's, the Pizza That Never Sleeps - The Atlantic

Domino's, the Pizza That Never Sleeps
The Atlantic
My initial impulse to start ordering Domino's came from such a desperate moment, one sufficient to make me overcome a brand aversion long baked into my discriminating cosmopolitan crust.
CoachGogo's insight:

Once upon a time, Domino's took their industry by storm with a clear, effective unique selling proposition - Hot, Fresh Pizza delivered in 30 minutes or less or it's free!


Eventually, the competition caught up. With time, the fact that Domino's was never the greatest tasting Pizza became a disadvantage. Unlike many corporate brands, Domino's accepted reality. They made the adjustment, and now they can go back to differentiating in the marketplace by owning the "convenience" attribute, without a brand-killing "taste" factor.

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Elevator Pitch: RecruitLoop - Lifehacker Australia

Elevator Pitch: RecruitLoop - Lifehacker Australia | value proposition | Scoop.it
Elevator Pitch: RecruitLoop
Lifehacker Australia
Elevator Pitch is a new regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice.
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New Plug-In for WordPress Allows Bloggers to Engage in Content Marketing

New Plug-In for WordPress Allows Bloggers to Engage in Content Marketing | value proposition | Scoop.it
Ralf Schwoebel, Tradebit’s CEO and the chief architect behind eXopin, said, “We’re excited at the launch of this brand new plug-in, which offers unique opportunities to both content creators wanting to make money blogging and...

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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | value proposition | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I'm on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare,

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Marc Kneepkens's curator insight, June 5, 2013 7:00 AM

The Social Media scene is getting increasingly complex. Here are some good tools that make sense.


www.Business-Funding-Insider.com, the place to get the best Free Business Plan Template, here: http://www.business-funding-insider.com/free-business-plan-template.html

or

find out about the Ultimate Business Plan Template, the one that delivers and gets it done in 8 hrs or less:  http://www.business-funding-insider.com/business-plan-template.html

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | value proposition | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.

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Marc Kneepkens's curator insight, June 6, 2013 3:04 AM

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.




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Personalized branding - RDH

Personalized branding - RDH | value proposition | Scoop.it
Personalized branding
RDH
I am, however, strongly encouraging you to begin a journey of self discovery. Take just a few moments to create and define a unique image of yourself.
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