Related posts:Stop wasting money and learn how to deliver value We are now offering one-day value proposition training workshops to... The death of competition A big shock in the world of consulting a couple...
Our thoughts on finite resources, waste, and value
These examples should be enough to convince you that value creation and value capture are not the same thing. An individual or a company can create enormous value for society but not capture very much of it; an individual or a company ...
It's Not Your Grandpa's Cadillac AnymoreiMedia Connection (blog)What it means is that present-day luxury buyers are less about conspicuousness and more about how a high-end product substantiates its worth by fundamentally improving their lives or...
Businesses operate on models designed for value creation that are in alignment with their stated value propositions for each class of products and services. While the value proposition helps communicate the marketing and ...
Which comes first, we’re often asked by larger clients, the customer experience strategy or the value proposition development? My experience tells me that it doesn’t matter so long as two things are done. So how does customer experience work fit with value propositions?
In his latest Harvard Business Review post Bill Lee claims "building Customer communities is the key to creating value". ... Mr. Lee seems to think that it's the value propositions (or products/services) that get the job done.
Interesting debate following on from the recent HBR article
Our Value Proposition White Paper explores why there is a gap between what companies offer and what their customers actually value and how you can create a value proposition that puts you on the path to success.
Just released, our free White Paper on understanding and working with your Value Proposition.
Stop wasting time, effort and money and learn how to provide tangible value for your customers today. We currently have places available on our October and November workshops.
“We found the value proposition programme very useful. In particular we found the final follow up session to have been probably the best use of 2 hours of strategy planning that my sales manager and I had ever spent. The Futurecurve team really identified a number of keys areas to focus on – that with very little effort will significantly improve how we go to market.” – Vincent O’Kelly, CEO, Performance Marketing
As the world becomes ever more globalised and inter-dependent so too must businesses interconnect the value-creation potential of social, environmental and economic factors. This holistic approach to value ensures two ...
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