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The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | value of content | Scoop.it
A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.

Via Peg Corwin
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Peg Corwin's curator insight, March 8, 2014 5:18 PM

Click the links on Role of the Strategist and Role of the Content Marketer to better understand the relationship between them.  Also a good example of how to write long content that is visually interesting.


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pascal leclerc's curator insight, March 19, 2014 1:40 AM

Une source d'information illustrée très intéressante sur la stratégie de contenu et le marketing de contenu !

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"Content Marketing" Is King AGAIN???

CONTENT MARKETING: It's funny how things come and go. One such funny thing is the trend of "content marketing". Even though it's been around for as long as t...
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What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | value of content | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat - cendrinemarrouat.com, Martin (Marty) Smith
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Cendrine Marrouat - cendrinemarrouat.com's comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

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Where is the value of content marketing?

Where is the value of content marketing? | value of content | Scoop.it
Ultimately, content marketing is about optimizing the dialogue between a company and it customers. On the value of content marketing.

Via Stephen Walker
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