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Rescooped by Valerio Piras from Rassegna stampa impresa
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Twitter lancia le “Pagine Gialle” dei profili

Twitter lancia le “Pagine Gialle” dei profili | Valerio | Scoop.it
Twitter, un po’ in sordina, ha inaugurato una sorta di Pagine Gialle degli utenti, un elenco di account disposti in ordine alfabetico. Ma la motivazione non è solo, o non tanto, quella di aiutare chi cerca un certo nome a imbattersi nel profilo giusto, quanto quella di migliorare l’indicizzazione di questa parte del sito di microblogging sui motori di ricerca.
Via impresasemplice
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Vola la pubblicità sui cellulari italiani - PubblicitaItalia

Vola la pubblicità sui cellulari italiani - PubblicitaItalia | Valerio | Scoop.it
“ PubblicitaItaliaVola la pubblicità sui cellulari italianiPubblicitaItaliaIl mercato del Mobile Advertising è cresciuto del 50% rispetto al 2010, passando da 38 a 56 milioni di euro, pari a circa il 5% del totale mercato Advertising su Internet.”
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Rescooped by Valerio Piras from Pubblicità
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Dash: pubblicità smisurata.

Dash: pubblicità smisurata. | Valerio | Scoop.it
“ Pubblicità comparativa ingannevole: ecco come l’Antitrust ha etichettato la campagna Dash che prometteva di smacchiare il bucato meglio di Dixan.”
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Social Media News: Instagram Direct, Ad Targeting, Engagement | Sprout Social

Social Media News: Instagram Direct, Ad Targeting, Engagement | Sprout Social | Valerio | Scoop.it
Instagram launched a private sharing feature called Instagram Direct, Twitter released a new type of ad targeting, and more of this week's social media news (Social Media News: Instagram Direct, Ad Targeting, Engagement
Via Poovan Devasagayam
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E' possibile imparare ad essere felici

E' possibile imparare ad essere felici | Valerio | Scoop.it
Tom Silver arriva per la prima volta in Italia, con un evento rivolto ad un vasto pubblico che si terrà a Rimini 22.23 febbraio 2014. Se si vuole trasformare la propria vita, Connect Yuor Essen...
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Mobile Marketing Essentials, Strategy & Best Practices by Matthieu Vermeulen & Paul Amsellem (Book) - WPP

Mobile Marketing Essentials, Strategy & Best Practices by Matthieu Vermeulen & Paul Amsellem (Book) - WPP | Valerio | Scoop.it
“ Mobile Marketing Essentials is a book for marketing managers, brand managers and their agencies. It helps you developing campaigns or manage both client and agency engagements”
Via Paul Amsellem
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LinkedIn introduce 2 nuove funzionalità per le pagine aziendali - Ninja Marketing

LinkedIn introduce 2 nuove funzionalità per le pagine aziendali - Ninja Marketing | Valerio | Scoop.it
“ Ninja Marketing LinkedIn introduce 2 nuove funzionalità per le pagine aziendali Ninja Marketing Come abbiamo visto in “LinkedIn: tutte le funzioni indispensabili per far decollare le vostre company page“, le nuove LinkedIn company page si stanno...”
Via Anna Martini
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The Piras Group Introduces Jumpstart for Transitioning Leaders to Improve 90-Day Leadership, Team, and Organization Performance and Results

The Piras Group Introduces Jumpstart for Transitioning Leaders to Improve 90-Day Leadership, Team, and Organization Performance and Results | Valerio | Scoop.it
SAN RAMON, CA--(Marketwired - Oct 16, 2013) - The Jumpstart Series will accelerate transitioning leaders through integration, engagement, and results in their first 90 days.
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Rescooped by Valerio Piras from IWTT Italian World Touch Trades ... Consulenze Indipendenti
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Seat Pagine Gialle, azione di responsabilità da 2,4 miliardi contro gli ex manager - Il Fatto Quotidiano

Seat Pagine Gialle, azione di responsabilità da 2,4 miliardi contro gli ex manager - Il Fatto Quotidiano | Valerio | Scoop.it
“ “Forse per la stampa delle Pagine Gialle sarebbe stato meglio usare la carta igienica, visto quanto vale la società”. Appena 27 milioni contro i 23 miliard”
Via Fabrizio Russo
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Rescooped by Valerio Piras from Pubblicità
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È Natale. Ed è sempre Coca-Cola.

È Natale. Ed è sempre Coca-Cola. | Valerio | Scoop.it
“ Anche quest’anno nella campagna pubblicitaria di Coca-Cola arriva Babbo Natale, che crede in noi, nei valori dell’altruismo e della condivisione.”
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E' possibile imparare ad essere felici

E' possibile imparare ad essere felici | Valerio | Scoop.it
Tom Silver arriva per la prima volta in Italia, con un evento rivolto ad un vasto pubblico che si terrà a Rimini 22.23 febbraio 2014. Se si vuole trasformare la propria vita, Connect Yuor Essen...
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Rescooped by Valerio Piras from Social Media and Healthcare
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Physicians discuss their fears associated with the impact of social media

Physicians discuss their fears associated with the impact of social media | Valerio | Scoop.it
In a recent article by David Shaywitz, he describes 4 reasons why physicians are concerned about the increase in popularity of social media and online search. The information used in the article was gathered from a group of physicians attending a breakout session during a medical conference.After reading these concerns it occurred to me, that there is a significant gap (lack of understanding) on the part of the medical community surrounding the incredible BENEFITS associated with online search and social media. Which is typically the basis for unfounded fear…The following 4 central themes emerged:Concern #1 Patients Receiving “Bad” Information“Many physicians described the challenges of dealing with patients who had retrieved wrong or incomplete information from the internet. This turns out to be a remarkably common problem; doctors reported spending a lot of time undoing bad information.”Solution: Evaluate. Embrace. Engage.Become part of the discussion. Create a viable online presence with up to date accurate information. Encourage patients to visit your Virtual Medical Community for important information related to their diagnosis.Concern #2 Patients Transmitting “Bad” Information“Many doctors in the audience were also visibly troubled by the ease with which patients could share “misleading” information, whether about medicine or the doctors themselves.”Solution: Evaluate. Embrace. Engage.Control your online reputation. Encourage patients to share their positive experiences online. Contact those patients who were frustrated and try to make it right. See if you can get the post removed. Avoid a victim mentality.Concern #3 Physicians Receiving Information Badly“While some senior physicians worried that young doctors might start to rely on tweets rather than peer-reviewed articles, it seemed that the most significant concern raised was the impact that the “internet culture” was having on the practice of medicine.”Solution: Evaluate. Embrace. Engage.Concern #4 Physicians Transmitting Information Badly“The ability afforded by social media to share information rapidly and broadly was another source of concern. Many senior physicians worried young doctors might use social media in unprofessional ways – sharing things they shouldn’t, saying things they shouldn’t – potentially placing themselves and their institutions at risk.”Solution: Get over it. This is not to trivialize the concern but to put it in a more realistic light. Every “industry” is going through this. Small groups of doctors, lawyers, entrepreneurs, stock brokers etc. have been making bad choices since the dawn of humanity. There is no way to stop it. We must all focus on the things we can control.What we can do is EMBRACE the fact that online search and social media are powerful mediums and they are here to stay. So the real multi-billion dollar question is what do we do about it.?According to David Shaywitz:“I reject the view that the internet and social media are somehow degrading the culture of medicine, or causing it to change for the worse. Instead, I see emerging modalities as offering the profession an urgently needed chance to radically update its approach, and interact with patients, data, and each other in important new ways. Care can evolve from episodic to continuous, and physicians, increasingly accountable, will appreciate the opportunity to partner with patients who are informed, empowered, and engaged.Rather than isolating doctors, the new technology promises to be fundamentally enabling, allowing doctors to redefine and strengthen their relationships — with patients and with colleagues. The result: a new sense of connection and meaning.”Medicine could be fun again.”I am not a Doctor. But that sounds like great advice to me. To learn how your practice can capitalize on the shifting behavior of the social patient contact….
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Adventure in Italy: Venice, Day 9

Adventure in Italy: Venice, Day 9 | Valerio | Scoop.it
[...] Murano, the famed glass-blowing island, was like a livingm art gallery with only a bit of “made in China tourist flash” thrown in. So, for the most part, truly inspiring and enchanting.My favorite part however was a stop for cappuccino, where a group of long-retired local men were drinking spritzer and playing cards at 10 a.m., a great source of entertainment.Moving on to Burano, the most colorful little island I have ever seen, I had to restrain myself from wandering every corner to fill my belly’s needs. It’s a meal I may dream of for some time to come: fresh crab salad and seafood soup, washed down with a local dry sparkling wine.A few hours later I finally got those pics and exploration I wanted. An eventful journey back to Rome followed, but that’s another story for another day! In the meantime, here are a few photos of our grand adventures today.
Via Mariano Pallottini
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E' possibile imparare ad essere felici

E' possibile imparare ad essere felici | Valerio | Scoop.it
Tom Silver arriva per la prima volta in Italia, con un evento rivolto ad un vasto pubblico che si terrà a Rimini 22.23 febbraio 2014. Se si vuole trasformare la propria vita, Connect Yuor Essen...
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