Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign.
The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads.
As Greece is a fantastic holiday destination, several visitors come here, throughout the year with their friends and family. In fact, in the recent past, the Greek real estate market has been growing at a great pace.
Total colocation prices, and the prices of individual components such as power, cabinet installation, and connectivity, can differ greatly from one market to the next. New data from TeleGeography’s Colocation Pricing Service reveal that fibre cross-connect prices are a particularly significant contributor to differences between colocation prices in the US and Europe.
A company seeking to rent a cabinet with a power density of four kilowatts and one fibre cross-connect for two years would pay an average of USD1,800 per month in European metro areas surveyed, and USD1,700 per month in North American metro areas covered. While the total prices are similar, the cross-connect accounts for 17% of the average price in the US, compared to just 4% in Europe, where charges for power, space, and cabinet installation account for a larger share of the cost.
While the average cost of a cabinet with a single cross-connect is modestly lower in the US than in Europe, the economics can be quite different for configurations requiring multiple cross-connects. The average cost of a cabinet with five cross-connects in the US is USD2,860, compared to USD2,120 in Europe. Cross-connect charges account for 50% of the cost of this configuration in the US, compared with just 17% in Europe.
Cross-connects can have a disproportionate impact on prices in markets with relatively inexpensive space and power.
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The title of world’s highest priced office market is staying in the capital of the United Kingdom, while three of the top five markets are located on the Asian continent in terms of office space, according to the latest CBRE Global Research and Consulting survey.
By: Paul Leonard, Real Estate Economist with CoStar Group If you're thinking about building office space in this cycle, you'd better dust off those blueprints and get back into the game soon, before it's too late. The office cycle...
Yahoo Travel #SummerTravel: The 10 Best Places in Europe to Visit Now, via Lonely Planet Yahoo Travel Greece, which includes Oia in Santorini, seen here, won Best in Europe's top spot.. (Photo: Artle Photography/Moment/Getty Images).
Argolic Gulf: The Atlantis of Greece Greek Reporter Scientists from Greece and Switzerland will take part in the PlanetSolar 2014 expedition in the Argolic Gulf , Greece in an effort to discover the most ancient submerged village in Europe.
CCTV Greece seeks role as China's 'gateway to Europe' Irish Times China wants to invest in Greece's airports, railways and its busiest port, the two countries have said, as the country where the euro debt crisis began seeks a role as China's...
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