V's Future of TV
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IPA Adaptathon blog: Formats change but core values remain the same - Brand Republic News

IPA Adaptathon blog: Formats change but core values remain the same - Brand Republic News | V's Future of TV | Scoop.it
“ The drive for diversification will take agencies into new formats, whether long-form TV or film content, experiential environments and gaming. So how do you develop brand-based ideas for a multi-format experience? - Brand Republic”
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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform » PERSONALIZE MEDIA

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform » PERSONALIZE MEDIA | V's Future of TV | Scoop.it

Via fabienne Olivier
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Google Chrome Blog: From TVs to tablets: Everything you love, across all your screens

Google Chrome Blog: From TVs to tablets: Everything you love, across all your screens | V's Future of TV | Scoop.it
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WTF is Transmedia? (2013) - Deus Ex Machinatio - Andrea Phillips

WTF is Transmedia? (2013) - Deus Ex Machinatio - Andrea Phillips | V's Future of TV | Scoop.it
It's become fashionable to hate the word 'transmedia' in some circles.

The T-word has been very...
Vassilis Vassiliadis's insight:

Taxonomy of Transmedia...

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Is Content the New Currency?

Is Content the New Currency? | V's Future of TV | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
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Organizations and transmedia - it all makes sense

Organizations and transmedia - it all makes sense | V's Future of TV | Scoop.it
I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new w...
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Viewers want content on the move, claims Motorola research » Digital TV Europe

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Is this the end of purpose driven ads or a new beginning? | Simon Mainwaring

Is this the end of purpose driven ads or a new beginning? | Simon Mainwaring | V's Future of TV | Scoop.it
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Andy Bryant: Why 2013 will be the year of video content marketing | | MIPBlogMIPBlog

Andy Bryant: Why 2013 will be the year of video content marketing | | MIPBlogMIPBlog | V's Future of TV | Scoop.it
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Storytelling: the Single Currency for Media & Marketing

Storytelling: the Single Currency for Media & Marketing | V's Future of TV | Scoop.it

At its best, content — or storytelling — is not slick endorsement of a brand or product. It provides solid, authentic information an individual can use in his or her life presented in an accessible and interesting way. But modern storytelling is requiring a constant stream of insights around audience preferences and an endemic understanding of how technology is influencing how stories get shared.

 

This is forcing marketers, media and academia to innovate. This means that the next generation of content creators will need enhanced writing and storytelling capabilities, even in an age of 140-character messages and texts. They must be empowered with contemporary philosophies, methodologies and skills for success.

 


Via Gregg Morris
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Television's Future Has a Social Soundtrack

Television's Future Has a Social Soundtrack | V's Future of TV | Scoop.it
TV without social will be as hard to remember as movies without sound.
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Fox launches second screen content syndication network with big partners - Lost Remote

Fox launches second screen content syndication network with big partners - Lost Remote | V's Future of TV | Scoop.it
Fox launches second screen content syndication network with big partners
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MTV’s VMAs are reinventing how social is used to produce TV - Lost Remote

MTV’s VMAs are reinventing how social is used to produce TV - Lost Remote | V's Future of TV | Scoop.it
MTV’s VMAs are reinventing how social is used to produce TV

Via Mattia Nicoletti, Clément Morin, fabienne Olivier
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Mattia Nicoletti's curator insight, August 21, 2013 12:00 PM

Mtv innovates social tv

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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | V's Future of TV | Scoop.it
Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause.
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Talking Transmedia [2125] | Transmedia - TV App Market - Second Screen, Social TV, Transmedia, Connected TV and the Future of Entertainment

Talking Transmedia [2125] | Transmedia - TV App Market - Second Screen, Social TV, Transmedia, Connected TV and the Future of Entertainment | V's Future of TV | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
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TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend - eMarketer

TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend - eMarketer | V's Future of TV | Scoop.it
eMarketer’s latest ad spending forecast projects continued, if moderate, growth for US TV ad spending, which will remain larger than digital ad spending through at least 2017.
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The Nielsen Family Is Dead | Underwire | Wired.com

The Nielsen Family Is Dead | Underwire | Wired.com | V's Future of TV | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.
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Twitter Data Can Provide Early Insights Into TV Ratings: Study

Twitter Data Can Provide Early Insights Into TV Ratings: Study | V's Future of TV | Scoop.it
About 32M people in the U.S. tweeted about TV shows last year. And a study out this morning from Nielsen and SocialGuide says that programmers should pay a
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‘The Unscripted Entertainment Vine’ from Nat Geo Channels CEO David Lyle | DocumentaryTelevision.com

‘The Unscripted Entertainment Vine’ from Nat Geo Channels CEO David Lyle | DocumentaryTelevision.com | V's Future of TV | Scoop.it
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Why the TV Industry Needs Its Version of Steve Jobs -- and Fast

Why the TV Industry Needs Its Version of Steve Jobs -- and Fast | V's Future of TV | Scoop.it
There is no element of the television industry more intriguing at this point than the broadcast networks and their fascinating slow death. The Big Four -- ABC, CBS, Fox, NBC -- have had their heads in the sand about the complicated future they face.

Via Karen Woodward
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Future of tv long beach

TEN QUESTIONS THATDEFINE THE FUTURE OF TELEVISION Rotary International - Long Beach CA March 6, 2013

Via Simon Staffans
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Simon Staffans's curator insight, March 7, 2013 11:39 PM

If you're in television, have a look at this - good deck by Nick DeMartino.

balek's curator insight, March 11, 2013 5:06 AM

10 questions qui vont définir la TV de demain

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MediaPost Publications Will Twitter Eliminate Social TV Apps? 03/04/2013

MediaPost Publications Will Twitter Eliminate Social TV Apps? 03/04/2013 | V's Future of TV | Scoop.it
Will Twitter Eliminate Social TV Apps? - 03/04/2013
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FremantleMedia creates digital and branded division

FremantleMedia creates digital and branded division | V's Future of TV | Scoop.it
Keith Hindle (pictured), most recently CEO for the Americas at FremantleMedia Enterprises, will head up the department out of New York.
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