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Are Positive Customer Reviews Hurting Your Conversion Rates? [Study]

Are Positive Customer Reviews Hurting Your Conversion Rates? [Study] | UX & Web Design | Scoop.it
Customer reviews can have a huge impact on conversions. We delve into the data to tell you everything you need to know about the power of social proof.
Mike Donahue's insight:

This is a bit of an eye opener. It's not as simply as 5 star ratings that win customers. This piece brings to light the results of some studies that indicate it's more complicatedthen just having a 5 star rating. In fact, star rating alone will little positive effect on conversion. It also offeres some seemingly sound advice on how to handle reviews and organize them to provide users a fair set of reviews while putting your product in the best light.

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“Innovation” vs. Perfection — Medium

“Innovation” vs. Perfection — Medium | UX & Web Design | Scoop.it
A week or so I had a conversation over drinks with a designer friend of mine.
Mike Donahue's insight:

Sometimes you just need to thin slice your way to success.

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Ivon Prefontaine's curator insight, August 8, 10:00 PM

We should focus on achieving the Middle Way in our work. It is not set in extremes where novelty or perfection will exist.

 

@ivon_ehd1

 

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How Package Designers Use Science to Influence Your Subconscious Mind

How Package Designers Use Science to Influence Your Subconscious Mind | UX & Web Design | Scoop.it

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?

 

That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.

 

Elmwood uses biomotive triggers in its designs, arguing that certain graphic elements conjure instinctive responses from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co.

 

While neuromarketing is gaining favor (it’s also the topic of a Starcom MediaVest Group/TED event at Cannes Lions this year), most marketing efforts still forgo the subconscious in favor of targeting the rational mind.


Via Russ Merz, Ph.D.
Mike Donahue's insight:

Insightful article that offers more evidence of the value and importance of go straight for emotional responses from the user.

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Russ Merz, Ph.D.'s curator insight, June 18, 5:55 PM

While reading this article, it seemed like I was back in grad school learning about Ernst Dichter the guru of the #motivationresearch and his theories about subconscious motivation. Is the past being repeated again?

Michael Allenberg's curator insight, June 19, 8:21 AM

Persuasive design & User Experience is NOT limited to digital life and interface interactions...

Tim Smith's curator insight, June 19, 9:48 AM

Package designers are similar to copywriters.  Understanding the mind and how we are influenced is a key component to selling.

Rescooped by Mike Donahue from User experience in business: UX, User research, Product management and strategy
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Replacing The User Story

Replacing The User Story | UX & Web Design | Scoop.it

The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome.


Via Frank Nägele
Mike Donahue's insight:

This is a great replacement for user stories. Be sure to also follow the link at the end that takes you to his other article "5 tips for writing better job stories"

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Frank Nägele's curator insight, May 2, 10:39 AM

This is a very good way to challenge and reflect about your design-decisions.
Stop hiding behind personas and assumptions and go for the best solution out there. 

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Design Can Drive Exceptional Returns for Shareholders

Design Can Drive Exceptional Returns for Shareholders | UX & Web Design | Scoop.it
But only if it's an integrated part of a company's strategy.
Mike Donahue's insight:

Great to see some numbers behind the value od design.

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The Importance of Emotion in Design

The Importance of Emotion in Design | UX & Web Design | Scoop.it
To get an audience to commit to a relationship, you must show value, trust and possibly most importantly, create an emotional connection with them.

Via Soraia Ferreira
Mike Donahue's insight:

Good article with some very compelling insights into the important role emotions play in creating experiences that build brand loyalty.

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Martin (Marty) Smith's curator insight, March 1, 2:15 PM

Now that our marketing must win hearts and minds finding ways to cut through clutter and engage emotions is critical.

Michael Allenberg's curator insight, March 4, 7:47 AM

Emotion equates Experience!

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Nielsen Research: Mobile consumer report 2013

THEMOBILECONSUMERA GLOBAL SNAPSHOTFEBRUARY 2013

Via Johan Sundström
Mike Donahue's insight:

It's interesting to see how different device choice and usage are between people and countries.

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Roberto Nocera's curator insight, February 7, 4:37 AM

Mobile Consumer Snapshot 2013 #mobile #customerexperience #cxm

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | UX & Web Design | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Mike Donahue's insight:

Great article on the influence of color on our behavior. Don't let the annoying promotional overlay drive you away. The article is short but insightful, and worth the read.

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Ali Anani's curator insight, January 27, 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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10 Ways for UX Designers to Innovate

10 Ways for UX Designers to Innovate | UX & Web Design | Scoop.it
I cringe when I hear a request for an innovative solution. Innovation should be fully integrated into every design process. Asking a team to design with innovation seems just as silly as asking som...
Mike Donahue's insight:

This is almost a UX Practice 101 course in a nutshell. It's easy to forget some of the most basic aspects of the practice when we're constantly being pushed for "innovative" ideas, often soley to deliver something new and different with little regard for the user or actually business goals. David Burns does a nice job of reminding us. Think.

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E-Commerce Observer - What Internet retailers should know about responsive web design - Internet Retailer

E-Commerce Observer - What Internet retailers should know about responsive web design - Internet Retailer | UX & Web Design | Scoop.it
Internet Retailer - Commerce Observer - What Internet retailers should know about responsive web design
Mike Donahue's insight:

This is guest post I wrote for InternetRetailer.com. Hopefully internet retailers will now have a better understanding of what responsive will do for them, what to look for in a good responsive site and how to find a good partner to build a responsive site from this post. I try to correct some misconceptions about responsive and offer some practical advice at the same time.

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Rules of Customer Engagement - TRUST! | QUAC De...

Rules of Customer Engagement - TRUST! | QUAC De... | UX & Web Design | Scoop.it
As I mentioned above, 90 percent of buyers trust a network referral. Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.

Via Fred Zimny
Mike Donahue's insight:

This is great article on the value, by that I mean you can make more money, close more sales, convert more users, of trust as a business goal.

 

One of the best ways to build trust is through authenticity. When you and your brand are authentic peole feel like they can trust you because they feel like they know what you stand for. Every touch point needs to convey a congruent, sincere, believable message, and every action needs to support that message to display authenticity. It's about showing people you say what you mean and that you walk your talk.

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Why Bother with Accessibility? ◆ 24 ways

Why Bother with Accessibility? ◆ 24 ways | UX & Web Design | Scoop.it
Mike Donahue's insight:

The author, Laura Kalbag, breaks down several of the most common excuses given for not making accessibility a priority for web owners. She offers clear cases that address concerns of inclusion, usability, aesthetics, and business benifits.

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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | UX & Web Design | Scoop.it
Tweet Tweet Why "Simple" Websites Are Scientifically Better by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | UX & Web Design | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.
Mike Donahue's insight:

This is too important to just post under Content is King. A fantastic article that clearly communicates the problems many face when trying to take their desktop content to mobile and beyond.

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Rebecca Kosiuk's curator insight, March 27, 11:45 PM

~ Need to look at content of mobile webpages not just their structure (what is necessary to be included, formatting etc.)

~ Responsive Design & Content Strategy= best option according ot the author. 

 
Rescooped by Mike Donahue from Google Plus and Social SEO
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Site Speed vs Responsive Design: Which is More Important?

Site Speed vs Responsive Design: Which is More Important? | UX & Web Design | Scoop.it
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.

Via Neil Ferree
Mike Donahue's insight:

This is another flawed "this vs that" article but it needs to be shared anyway. The flaw is there is no responsive vs speed argument to be made. MAKE FAST RESPONSIVE SITES.

 

I share the article because it has some valid stats about the affect that speed can have on conversions and bounce. Speed needs to be a requirement for all site design, responsive or otherwise.

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Neil Ferree's curator insight, August 7, 8:16 PM

Is your WordPress Website Responsive?

Do your Pages Load Fast?

Find out which is more important to your Readers?


Speed Test Sites:



Those in the know say under 2 seconds is the target.

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Study: Self-Promotion Kills Consumer Trust in Branded Content

Study: Self-Promotion Kills Consumer Trust in Branded Content | UX & Web Design | Scoop.it
Don't be self-promotional. Content strategists have been pleading those words to brands for the past decade, but many brands still remain skeptical. But now, there's a study to back up that simple but crucial advice.
Mike Donahue's insight:

Interesting research findings about the negative effects of self-promotions within content. Ironically the article closes with a self-promotion. Hmm.

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Kill Conversion Killing Carousels Now

Kill Conversion Killing Carousels Now | UX & Web Design | Scoop.it
Kill your conversion killing carousel now, before further damage is done to your website ROI and revenue. Here is the conversion data that proves why.
Mike Donahue's insight:

If you haven't already killed all your carousels, this article hopefully gives you the information you need to eliminate them once and for all.

 

Yet more proof that carousels, as multi-message marketing tools are less than worthless and may in fact be costing you money.

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Mapping Experiences and Orchestrating Touchpoints


Via Len Netti
Mike Donahue's insight:

I wish I could have attended this workshop. The slides contain a great deal of good info to get someone started, at least considering, doing experience maps.

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willdonovan's curator insight, March 4, 10:02 PM

Very timely!!

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Emotional Strategy for Balanced UX Design

Emotions are arguably the most powerful of human motivators and yet most design projects lack an implicit strategy to use or target them as part of the overa...
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RES-Blog-HTML5-vs-Native-Infographic

RES-Blog-HTML5-vs-Native-Infographic | UX & Web Design | Scoop.it
This in-depth infographic examines the pros, cons, and intricacies of using HTML5 to build mobile applications for today's businesses. 
Mike Donahue's insight:

This is a well balanced look at HTML5, It's strengths and weaknesses, when it's best and when native may be best. It also shows mobile stats that make it clear, just in case there was any doubt, how important mobile is to business success.

 

And, it's good looking infographic design.

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Tastefully Offensive: A Conference Call in Real Life

TastefullyOffensive.com delivers a daily roundup of the funniest videos and pictures on the Internet.
Mike Donahue's insight:

This is both funny and painful considering I work at a company that provides one of these online conference tools that they're mocking. It also offers a great tip for UX pro's to use to communicate usability issues. Acting.

 

The next time you're trying to to illustrate the problem space or the flaws in a solution try acting your way through. One or more actors plays the part of the user or users while another actor plays the part of the website, product or service. You should even create props like any acting production would have to fully tell the story of the problem to be solved.

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Are Positive Customer Reviews Hurting Your Conversion Rates? [Study]

Are Positive Customer Reviews Hurting Your Conversion Rates? [Study] | UX & Web Design | Scoop.it
Customer reviews can have a huge impact on conversions. We delve into the data to tell you everything you need to know about the power of social proof.
Mike Donahue's insight:

This is a bit of an eye opener. It's not as simply as 5 star ratings that win customers. This piece brings to light the results of some studies that indicate it's more complicatedthen just having a 5 star rating. In fact, star rating alone will little positive effect on conversion. It also offeres some seemingly sound advice on how to handle reviews and organize them to provide users a fair set of reviews while putting your product in the best light.

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Designing Personality

Designing Personality | UX & Web Design | Scoop.it

We can simplify this idea as follows:

What you say or think + What you do = Personality

And from a UX designer’s perspective:

User Interface + Functionality = Product Personality


Via Mario K. Sakata
Mike Donahue's insight:

If you're site/product were a person would you hang out with them? When we design a personality for our sites or products we define those qualities and then we have to make sure our site our product lives up to them.

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Customer Experience Is More Important Than Advertising (Infographic)

Customer Experience Is More Important Than Advertising (Infographic) | UX & Web Design | Scoop.it
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

Really makes you think about where you're spending your budgets.

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Patrick Dsouza's curator insight, December 29, 2013 1:12 AM

Smart marketers figured this out a long time ago.The reality of advertising is that it only makes sense after customer experience issues have been sorted. Interestingly, the customer experience budget, call it CRM budget if you like, is usually set only after its advertising counterpart has been. 

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Best Practice, Current Convention or Consensual Hallucination?

Do web best practices still exist? Are we mistaking common conventions for best practices or are we're all suffering from a "consensual hallucination"?
Mike Donahue's insight:

I'd like to hear what others think. Please share your thoughts.

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My 2013 UXmas Wishlist - UXmas - Wishing you a great experience through the festive season!

My 2013 UXmas Wishlist - UXmas - Wishing you a great experience through the festive season! | UX & Web Design | Scoop.it
UXmas is a digital advent calendar for user experience designers. Every day throughout December in the lead-up to Christmas, a bauble is opened to reveal a new gift to the UX community.
Mike Donahue's insight:

So many great thoughts for those of us in UX to think about. Be sure to follow the links in the post to.

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