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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | UX & Web Design | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.
Mike Donahue's insight:

This is too important to just post under Content is King. A fantastic article that clearly communicates the problems many face when trying to take their desktop content to mobile and beyond.

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Rebecca Kosiuk's curator insight, March 27, 2014 11:45 PM

~ Need to look at content of mobile webpages not just their structure (what is necessary to be included, formatting etc.)

~ Responsive Design & Content Strategy= best option according ot the author. 

 
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How to apply a design thinking, HCD, UX or any creative process from scratch

How to apply a design thinking, HCD, UX or any creative process from scratch - Digital Experience Design - Medium
This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise…

Via Mario K. Sakata
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Designing For The Internet Of Emotional Things

Designing For The Internet Of Emotional Things | UX & Web Design | Scoop.it
Personalization algorithms can shape what you discover, where you focus attention, and even who you interact with online.

Via Mario K. Sakata
Mike Donahue's insight:
If you're not already identifying the emotional outcomes you want to create in an experience you may be creating the wrong emotional outcomes. Design for emotions is not new but it has not yet become the norm and it should.
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Brand Lounge's curator insight, April 24, 10:12 AM

A well-written article about the evolution of emotion-sensing algorithms with emphasis on the Internet of things (IoT), although one need to raise a concern about the ethics of emotion-sensing technology.  It will be the responsibility of the designer to deeply consider the implications of detecting, interpreting, conveying, and managing emotion. What do you think about privacy, respect, empathy aspects of this trend? How can we establish ethical design practices for the near future?

Justine Jopart's curator insight, April 24, 12:56 PM
Using emotions to personnalize our services
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11 Common Website Conversion Killers #Infographic

11 Common Website Conversion Killers #Infographic | UX & Web Design | Scoop.it
Web Sites - Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

A simple set of truths in this. Sometimes it's the small things we overlook or handle poorly that can have the most negative impacts. These may sound like no-brainers but it's hard to deny how often sites get them wrong.

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The End of the Customer Journey?

The End of the Customer Journey? | UX & Web Design | Scoop.it

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I whole-heartedly agree that the sales funnel is dead. We proposed loop model is a concise summation of the new reality of marketing, decision making, and loyalty.

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Eric_Determined / Eric Silverstein's curator insight, February 5, 12:50 AM

"The personalized customer journey as it exists today is a static response to a dynamic problem.


A journey by definition is about movement from point A to B, and the traditional customer journey is about facilitating that movement – but it’s clear that today’s consumers are not held by such linear constraints. - Do you agree?


A sale is no longer a win; it’s just another stage, and another part of the cycle where competitors can slip in."


@McKinsey focuses on the new customer decision journey.


Retention Science is focusing on AI to identify where a customer is within the journey at a given moment, and providing the most relevant messaging for that corresponding spot.


Share your thoughts?

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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | UX & Web Design | Scoop.it

"Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors."


Via Maggie Rouman
Mike Donahue's insight:

A quick read that points out scientifically how the brain responds to storytelling. And, how storytelling can influence behavior, even in business.

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Jose Luis Yañez's curator insight, October 8, 2015 12:05 PM

Why Your Brain Loves Good Storytelling

JESUS MARIA GARCIA HERREROS's comment, October 8, 2015 5:29 PM
Thanks for share
Dr. Deborah Brennan's curator insight, November 3, 2015 1:33 PM

Every school has a story!  Share it to garner support

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Leading With Empathy: Human-Centered Design and Engineering: there is a growing movement for a more empathic product-design process.

Leading With Empathy: Human-Centered Design and Engineering: there is a growing movement for a more empathic product-design process. | UX & Web Design | Scoop.it

Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or service.

 

Unfortunately, the world is not full of those products. Perhaps designers and engineers fall victim to not yet realizing mass customization and personalization on an affordable scale. Maybe ever-shrinking timelines limit designers’ ability to get customer feedback early and often. Or maybe it’s just carelessness or narcissism by designers who don’t look beyond themselves for design requirements.


Regardless of the reason, there is a growing movement for a more empathic product-design process. It’s aptly named human-centered design.

 

by SARAH KRASLEY

Via Edwin Rutsch
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How Emotion Influences Buying Behavior #INFOGRAPHICS

How Emotion Influences Buying Behavior #INFOGRAPHICS | UX & Web Design | Scoop.it
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.

Via Brian Yanish - MarketingHits.com
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FELICIA PHILLIPS's curator insight, August 7, 2015 12:30 PM

Great infograph on how to influence using emotional triggers.

Fabrizio Cappelli's curator insight, August 8, 2015 5:08 AM

That's all abour Croc Brain !

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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

Via The Digital Rocking Chair
Mike Donahue's insight:

This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.

 

I would absolutely recommend this to everyone.

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The Digital Rocking Chair's curator insight, June 30, 2015 7:19 AM


John Lasseter:  "It’s not the technology that entertains people, it’s what you do with the technology."

Fausto Cantu's curator insight, June 30, 2015 6:12 PM

Tecnología y la evolución del Storytelling

 

Daniel Christian's curator insight, July 1, 2015 9:29 AM

Via the Digital Rocking Chair

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Why you should move that button 3px to the left — Medium

Why you should move that button 3px to the left — Medium | UX & Web Design | Scoop.it
When a product is close to launch, I become a perfectionist.
Mike Donahue's insight:

A nice article that points out how sweating over the smallest detail can lead to positive emotional experiences for your audience.

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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | UX & Web Design | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

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Bharat Employment's curator insight, February 17, 2015 11:28 PM

http://www.bharatemployment.com/

Callixtus BLACKETT JR's curator insight, February 18, 2015 8:04 AM

We all need to review our customer loyalty strategies and make use of the deluge of data we have at our disposal in order to create a better customer experience that helps us win, serve and retain customers in a more profitable manner.

Darcy Bevelacqua's curator insight, February 19, 2015 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

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The Inevitability of a #Mobile-Only #Customer #Experience

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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Eric_Determined / Eric Silverstein's curator insight, February 11, 2015 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 2015 12:18 AM

http://www.bharatemployment.com/

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | UX & Web Design | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


Via brandinmind
Mike Donahue's insight:

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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Customer Experience Is Emotional? Oh, Yes. Always Has Been, Always Will Be

Customer Experience Is Emotional? Oh, Yes. Always Has Been, Always Will Be | UX & Web Design | Scoop.it
Mike Donahue's insight:

Nice article that makes it clear the importance and role of emotions in the customers mind as it related to the overall customer experience with your companies brand, products and/or services. It also aligns well with my recent talk at UXPA2014 in London on the role of emotions in creating what I call tattoo-worthy experiences.

 

One thing I would add to (change) the article is that emotions are an inevitable part of every experience, they are not optional. We've given emotions names to help us explain to others what we are feeling. But in reality emotions varying degrees of positive or negative feelings.

 

Emotions are THEE most important part of an experience. they are what will ultimately determine whether customers return and how satisfied they are when they do.

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Visualizing the 4 Essentials of Design Thinking

Visualizing the 4 Essentials of Design Thinking | UX & Web Design | Scoop.it
A couple of days ago, I was looking for a visual illustration of Design Thinking to share with my colleagues and clients…
Via A. Kosuke
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Abel Linares's curator insight, May 24, 4:08 PM
HCD #HumanCenteredDesing IDEO method for creative problem solving and innovation. This  approach fuels the creation of products that resonate more deeply with an audience,  driving engagement and growth.
Raquel Oliveira's curator insight, May 27, 2:32 PM

Visualize as 4 Essências do Design Thinking

 

Uma ilustração "diamante" que consolida as etapas de Divergência e Convergência em suas respectivas fases.

#avancee

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What Motivates Your Customers?

What Motivates Your Customers? | UX & Web Design | Scoop.it
Here's what two New York City bagel shops sitting 200 feet apart can teach you about customer loyalty.

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:
A good article that shows how easy it is to be wrong about why people are choosing your brand, and how that can leave you wondering how you lost your customers.
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Eric_Determined / Eric Silverstein's curator insight, April 15, 2:54 AM

"Ask any entrepreneur and they'll probably tell you it’s getting harder to forge meaningful relationships with customers, as choices for just about everything multiply. That makes the little anomalies—products that elicit real emotions—really important.

 

People think they want choices. They don't. Choices increase anxiety, do you agree?

 

Your customer’s current process will be unique. Understanding it and building a product that works hand in hand with what they do already is crucial.

 

Then, you want to frame the conversation in a way that allows your customers to easily opt into whatever you’re building. Help them skip to the bottom of that funnel they want no part of going through."

 

Brian, does this mean you will recommend for Stemless to work with Black Seed for easy pickup at their favorite coffee and bagel place... :)

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Don’t design for Mobile, design for Mobility!

Don’t design for Mobile, design for Mobility! | UX & Web Design | Scoop.it
Just when we were starting to get used to the tools, frameworks and methodologies needed to design good mobile apps, we find the device landscape is changing

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

The title alone is a great clue about how UX and design need to shift mindset. Lot's of good information in here. I like how Sergio seeks to redefine responsive and keep a sharp focus on context. Good stuff.

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Eric_Determined / Eric Silverstein's curator insight, February 13, 1:15 AM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



ismokuhanen's curator insight, March 22, 8:13 PM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



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What retailers can learn from the online dating world

What retailers can learn from the online dating world | UX & Web Design | Scoop.it
When online daters get lucky, it’s thanks to sophisticated on-demand data science – a capability retailers have yet to match in their efforts to serve up something fresh and exciting that will get a customer’s pulse racing.

Via brandinmind
Mike Donahue's insight:

Great to see some are connecting big data to the power of relationships to drive better emotional outcomes for people. Nice article with some intriguing ideas that could be the next big thing for business.

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Waltham firm helps computers learn empathy by mapping the human face

Waltham firm helps computers learn empathy by mapping the human face | UX & Web Design | Scoop.it

“We spend a lot of time with our devices, yet our devices have no clue how we’re feeling,” said el Kaliouby, a former MIT research scientist with a doctorate from Cambridge University in the UK. “There’s an opportunity here. Our devices could be more empathetic.”


If a student got stuck on a tough math problem, an empathetic school computer would recognize the confused look on his face, and instantly offer additional help.


An office laptop might see that a worker is bored, and suggest that he take a coffee break or play a simple computer game. A TV that notices that nobody laughed at last night’s Adam Sandler movie might suggest Woody Allen next time.


by Hiawatha Bray


Via Edwin Rutsch
Mike Donahue's insight:

Wouldn't it be nice if we could do the same thing for voices? Companies using automated answering/routing system could hear the frustration or anxiety in customer voices, often exacerbated by the system, they might opt for a less frustrating way to handle inbound calls.

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Beyond Design Thinking at DNA

The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions …

Via Fred Zimny
Mike Donahue's insight:

Great deck that captures the challenges and pitfalls of how design thinking and other methodologies and used by business. Some great quotes in there as well. I found slides 16, 26, 30, 34 and 36 especially provocative and insightful.

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Wally Brill's curator insight, August 12, 2015 11:23 AM

A really interesting, disruptive view of design

Raquel Oliveira's curator insight, August 13, 2015 5:39 PM

Que tal um "mergulho" nos bastidores de Design Thinking?

Investigar o Universo Customer Experience & User Experience...

#avancee 

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Strategy versus Design Thinking

Strategy versus Design Thinking | UX & Web Design | Scoop.it
Underthinking is as just bad as Overthinking

Via Mario K. Sakata
Mike Donahue's insight:

The one key take away here the need for "strategic action." Well thought out article that looks at the strengths and weaknesses of both strategic vs design thinking and how to leverage the best of both. It's not a true this vs that article which I usually hate. It recommends when to use one or the other as well as ideas to combine aspects of each for maximum effect.

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The psychology behind Web browsing

The psychology behind Web browsing | UX & Web Design | Scoop.it
When it comes to website optimization, even global enterprises can trigger adverse behavior from visitors to their site if they don’t take psychology into account

Via Cendrine Marrouat - cendrinemarrouat.com
Mike Donahue's insight:

Every website that has one of those annoying "sign up" screens that pops up immediately after the page loads and before you've even read anything (that includes you TNW) needs to read this. A great article that explains how your desire to drive a visitor a specific action may in fact drive them to do the opposite.

 

@Liraz - The only suggestion I would make is that rationalization happens in the conscious, not the subconscious, mind.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 18, 2015 1:34 AM


Have you ever wondered why people dislike auto-play videos? According to Liraz Margalit, it is steeped in history. 


A fascinating look at how human behavior plays a role in marketing. This is something that is vital if you want your products to sell. 


The post is interesting as well, because it is hosted on a website that does the exact opposite of the author advised. I already discussed this issue with one of the founders, but apparently they don't care about the UX. If you read the comments, you will understand what I mean.


A great article. Too bad that The Next Web doesn't walk the talk! 

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Your Website is About to Disappear from Google

Your Website is About to Disappear from Google | UX & Web Design | Scoop.it

Google has left no doubt about how important it is to have a mobile-friendly site:

 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  (Google Webmaster Blog)

What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not.  In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results.




Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

One thing not forget is that it's not enough to simply make the website mobile-friendly (works on a mobile device), you need to make experience of the website mobile-friendly (it's a pleasure to use on a mobile device).

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The Cynefin Framework: Using the Most Appropriate Problem-Solving Process

The Cynefin Framework: Using the Most Appropriate Problem-Solving Process | UX & Web Design | Scoop.it

The most effective leaders understand that problem solving is not a "one-size-fits-all" process. They know that their actions depend on the situation, and they make better decisions by adapting their approach to changing circumstances.

 

But how do you know which approach you should use in a particular situation? And how can you avoid making the wrong decision?

 


Via Kenneth Mikkelsen
Mike Donahue's insight:

This framework provides guidance to solving different problems in different ways rather than approaching all problems with the same process. The article provides some simple but clear examples of how to know which situation you're in and how to proceed.

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Kenneth Mikkelsen's curator insight, February 15, 2015 5:03 PM

Use Dave Snowden's Cynefin framework to identify the type of situation you’re in, so that you can decide how to move forward.


Watch also this video with Dave Snowden explaining the Cynefin framework. And dig into Dave's blog posts here


Daniel Egger's curator insight, March 15, 2015 4:00 PM

Cynefim is all about understanding your context. It divides the logic of the present situation in obvious, complicated, complex or chaotic. There exit many possible ways to excel in innovation, futuring and strategy. Still, strategy is often obvious, especially when you link monetary rewards with execution. Innovation was adapted by the market as complicated (sense, analyze and respond). And Futuring is by definition complex, and we can fully understand it only when it arrives. The interesting aspects in that observation is that organizations have to work all three dimensions - obvious, complicated and complex to guarantee sustainable value generation over time. We need integration.

 

However, the categorization of Strategy, Innovation and Futuring represent only their initial states and different methods, methodologies and tools exist to alter their dimension in the Cynefim Model. The Framework is rich, inspiring and most importantly helps you to increase the awareness about the initial situation and what challenges lie ahead. 

Dorothy Retha Cook's curator insight, March 26, 2015 8:47 AM

Some things are worth having others are worth keeping.

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When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com

When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com | UX & Web Design | Scoop.it
In the past decade, there has been a revolution in how we think about bringing new products and services to market.

Via A. Kosuke
Mike Donahue's insight:

The video at the end of article is a conversation with Eric Ries, author of Lean Start Up, Tim Brown, author of Change by Design and head of IDEO, and Jake Knapp from Google Ventures. They discuss how lean and design thinking are reshaping not just the products we create but the businesses that creates them. A ton of thought provoking insights from each.

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Experience maps, user journeys and more…

Experience maps, user journeys and more… | UX & Web Design | Scoop.it

Basic layouts of Experience Maps.


Via Mario K. Sakata
Mike Donahue's insight:

The UX Lady gives a nice breakdown of experience mapping ing the article.

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Roberto Nocera's curator insight, January 24, 2015 2:18 PM

An useful recap about experience map #cxm #customerexperience

Tom Van Looy's curator insight, February 1, 2015 2:41 PM

Nice overview