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Cognition & The Intrinsic User Experience | UX Magazine

Cognition & The Intrinsic User Experience | UX Magazine | UX & Web Design | Scoop.it

Via Michael Allenberg
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Simple and clear article on 6 factors that influence the user when deciding on accomplishing goals. Factors that often cause users not to take action.

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Michael Allenberg's curator insight, November 10, 2013 9:28 AM

Cognition is about knowledge and understanding, so there's a ton of psychological principles that fall under the umbrella of cognition.

Hans's curator insight, November 12, 2013 3:24 PM

Users are over flooded by digital services every time they open their connected devices. All you need to do is to look at your smartphone , it offers endless options: read your mail, check your Facebook, send a tweet, pay the bills, buy a pizza, schedule a meeting etc. So what happens when people are trying to arrange their entire lives on a 4 inch display? Every fraction matters and it's our mission as designers to eliminate all obstacles for the users so they can reach their goals smooth as silk. Of course, it's a challenge to know how different users will react to certain design decisions, and we all know the only way to get true validation is by testing.  But before testing something you must build it, and in order to avoid generic design mistakes while doing that I think it's a good idea to learn the basics of human cognition. This article explains two useful principles that all designers should be aware of.

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(Empathic Marketing) The Empathy Effect: How building relationships can better your brand

(Empathic Marketing) The Empathy Effect: How building relationships can better your brand | UX & Web Design | Scoop.it
Despite this, many brands consistently put the emphasis on logical reasoning in their communications – concentrating on ‘this dress is cheaper that one’ – rather than selling the way that a dress can make you feel, which is so much more powerful.

But selling a feeling is difficult.

To do so you’ve got to understand the thoughts, needs, aspirations and emotions of the buyer. You’ve got be empathetic.

Whilst the capacity to empathise is often considered the preserve of humans, that doesn’t have to be the case.

Via Edwin Rutsch
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The Irrational User – Startup Grind

8 cognitive biases to keep in mind when building products
Mike Donahue's insight:
Nice overview of 8 biases that affect user behavior.
 
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TV Box - VanMoof

Get your VanMoof bike box here - free with a standard straight frame.
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I don't usually gush over things, but the utter genius of this blows my mind. Printing a TV screen on bicycle box reduces damage during delivery.
 
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When To Use An Empathy Map

When To Use An Empathy Map | UX & Web Design | Scoop.it

At a first glance, an empathy map is very similar to creating customer personas. But they really just overlap on some aspects. An empathy map goes beyond the interests, skills, or lifestyle of your customers, and into what they see, feel and think - allowing you to gain a deeper understanding of what it’s like to be them.

It allows you to empathize with the user or customer, hence the name. And you can use it to empathize with your ideal customer, or with the various segments of your audience. It all depends on the scope.

 

So here’s a few of the most important situations where using the empathy map will help you reach your goals:

1. Business Model Design2. Product Development3. Customer Profiles4. Staff Training5. UI And UX Sessions6. Online Marketing And Sales Campaigns7. Understand User Behavior8. Innovating Products And Services Through Extreme User PersonasLia Boangiu
 

 


Via Edwin Rutsch
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UX Design & Digital Storytelling: Why Story Is Central to User Experience - Ceros Blog

UX Design & Digital Storytelling: Why Story Is Central to User Experience - Ceros Blog | UX & Web Design | Scoop.it
What does UX design have to do with digital storytelling? More than you would think. Learn why reframing your UX thinking around story is valuable.

Via blaucloud
Mike Donahue's insight:
Content is the experience in the end. This article does a nice job of talking about the parallels between story writing and UX design.
 
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It’s Ugly, But It Works: On Designing for Usability

It’s Ugly, But It Works: On Designing for Usability | UX & Web Design | Scoop.it
IBM Designer Graeme Fulton explains the merits of usable yet ugly design.
Mike Donahue's insight:
Good article to makes it clear that it's the substance of an experience and not the superficial that leads to success.
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Madalen Ross's curator insight, August 9, 2016 2:12 AM
Some good advice.
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How to apply a design thinking, HCD, UX or any creative process from scratch

How to apply a design thinking, HCD, UX or any creative process from scratch - Digital Experience Design - Medium
This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise…
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Designing For The Internet Of Emotional Things

Designing For The Internet Of Emotional Things | UX & Web Design | Scoop.it
Personalization algorithms can shape what you discover, where you focus attention, and even who you interact with online.
Mike Donahue's insight:
If you're not already identifying the emotional outcomes you want to create in an experience you may be creating the wrong emotional outcomes. Design for emotions is not new but it has not yet become the norm and it should.
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Brand Lounge's curator insight, April 24, 2016 10:12 AM

A well-written article about the evolution of emotion-sensing algorithms with emphasis on the Internet of things (IoT), although one need to raise a concern about the ethics of emotion-sensing technology.  It will be the responsibility of the designer to deeply consider the implications of detecting, interpreting, conveying, and managing emotion. What do you think about privacy, respect, empathy aspects of this trend? How can we establish ethical design practices for the near future?

Justine Jopart's curator insight, April 24, 2016 12:56 PM
Using emotions to personnalize our services
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11 Common Website Conversion Killers #Infographic

11 Common Website Conversion Killers #Infographic | UX & Web Design | Scoop.it
Web Sites - Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

A simple set of truths in this. Sometimes it's the small things we overlook or handle poorly that can have the most negative impacts. These may sound like no-brainers but it's hard to deny how often sites get them wrong.

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The End of the Customer Journey?

The End of the Customer Journey? | UX & Web Design | Scoop.it

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I whole-heartedly agree that the sales funnel is dead. We proposed loop model is a concise summation of the new reality of marketing, decision making, and loyalty.

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Eric_Determined / Eric Silverstein's curator insight, February 5, 2016 12:50 AM

"The personalized customer journey as it exists today is a static response to a dynamic problem.


A journey by definition is about movement from point A to B, and the traditional customer journey is about facilitating that movement – but it’s clear that today’s consumers are not held by such linear constraints. - Do you agree?


A sale is no longer a win; it’s just another stage, and another part of the cycle where competitors can slip in."


@McKinsey focuses on the new customer decision journey.


Retention Science is focusing on AI to identify where a customer is within the journey at a given moment, and providing the most relevant messaging for that corresponding spot.


Share your thoughts?

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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | UX & Web Design | Scoop.it

"Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors."


Via Maggie Rouman
Mike Donahue's insight:

A quick read that points out scientifically how the brain responds to storytelling. And, how storytelling can influence behavior, even in business.

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Jose Luis Yañez's curator insight, October 8, 2015 12:05 PM

Why Your Brain Loves Good Storytelling

JESUS MARIA GARCIA HERREROS's comment, October 8, 2015 5:29 PM
Thanks for share
Dr. Deborah Brennan's curator insight, November 3, 2015 1:33 PM

Every school has a story!  Share it to garner support

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Leading With Empathy: Human-Centered Design and Engineering: there is a growing movement for a more empathic product-design process.

Leading With Empathy: Human-Centered Design and Engineering: there is a growing movement for a more empathic product-design process. | UX & Web Design | Scoop.it

Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or service.

 

Unfortunately, the world is not full of those products. Perhaps designers and engineers fall victim to not yet realizing mass customization and personalization on an affordable scale. Maybe ever-shrinking timelines limit designers’ ability to get customer feedback early and often. Or maybe it’s just carelessness or narcissism by designers who don’t look beyond themselves for design requirements.


Regardless of the reason, there is a growing movement for a more empathic product-design process. It’s aptly named human-centered design.

 

by SARAH KRASLEY

Via Edwin Rutsch
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How Emotion Influences Buying Behavior #INFOGRAPHICS

How Emotion Influences Buying Behavior #INFOGRAPHICS | UX & Web Design | Scoop.it
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.

Via Brian Yanish - MarketingHits.com
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FELICIA PHILLIPS's curator insight, August 7, 2015 12:30 PM

Great infograph on how to influence using emotional triggers.

Fabrizio Cappelli's curator insight, August 8, 2015 5:08 AM

That's all abour Croc Brain !

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Introduction to Empathy Maps

Introduction to Empathy Maps | UX & Web Design | Scoop.it
Learn what empathy maps are and how to practice being empathetic. Use our free empathy map template together with a step-by-step guide on how to fill it in
Mike Donahue's insight:
Nice, concise article to get started with empahty mapping.
 
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What Awaits Brands In The Year 2017 | Branding Strategy Insider

What Awaits Brands In The Year 2017 | Branding Strategy Insider | UX & Web Design | Scoop.it
Five emerging areas that will have a major effect on how brands operate in 2017.

Via massimo facchinetti
Mike Donahue's insight:
Interesting insights about what may come in 2017. I found the point about CMO's going away in favor of CXO's due to the former's lack of connection to users interesting. I've believed for awhile now that a company's UX maturity could be measured by how far up the corporate ladder it started.
 
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Adapting empathy maps for UX design

Adapting empathy maps for UX design | UX & Web Design | Scoop.it
Empathy maps aren't perfect. Don't be afraid to adapt them to make them even more powerful in helping teams better understand users and to not forget them.
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Task Performance Indicator: A Management Metric for Customer Experience

Task Performance Indicator: A Management Metric for Customer Experience | UX & Web Design | Scoop.it
User experience metrics should deliver tangible, actionable information.
Mike Donahue's insight:
This article offers an interesting way to quantify experiences. I nice mix of satisfaction along with performance data.
 
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Left-Brained vs. Right-Brained Marketing: How to Appeal to Both Types of Audiences

Left-Brained vs. Right-Brained Marketing: How to Appeal to Both Types of Audiences | UX & Web Design | Scoop.it
Examples of marketing campaigns that appeals to both left- and right-brained individuals, and how to effectively appeal to both audiences.

Via brandinmind
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MADE to STICK
SUCCESs Model

A sticky idea is understood, it’s remembered, and it changes something. Sticky ideas of all kinds—ranging from the “kidney thieves” urban legend to JFK’s “Man on the Moon” speech—have six traits in common. If you make use of these traits in your communication, you’ll make your ideas stickier. (You don’t need all 6 to have a sticky idea, but it’s fair to say the more, the better!)

Via Soraia Ferreira, Ph.D.
Mike Donahue's insight:
Simple and effective. I read "Made to Stick" a couple years ago and it changed my approach design. This summarizes the concepts well.
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Visualizing the 4 Essentials of Design Thinking

Visualizing the 4 Essentials of Design Thinking | UX & Web Design | Scoop.it
A couple of days ago, I was looking for a visual illustration of Design Thinking to share with my colleagues and clients…
Via A. Kosuke
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Raquel Oliveira's curator insight, May 27, 2016 2:32 PM

Visualize as 4 Essências do Design Thinking

 

Uma ilustração "diamante" que consolida as etapas de Divergência e Convergência em suas respectivas fases.

#avancee

William Smith's curator insight, July 4, 2016 9:49 AM
Nice synthesis of Design Thinking.
Subha's curator insight, August 13, 2016 10:11 AM
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What Motivates Your Customers?

What Motivates Your Customers? | UX & Web Design | Scoop.it
Here's what two New York City bagel shops sitting 200 feet apart can teach you about customer loyalty.

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:
A good article that shows how easy it is to be wrong about why people are choosing your brand, and how that can leave you wondering how you lost your customers.
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Eric_Determined / Eric Silverstein's curator insight, April 15, 2016 2:54 AM

"Ask any entrepreneur and they'll probably tell you it’s getting harder to forge meaningful relationships with customers, as choices for just about everything multiply. That makes the little anomalies—products that elicit real emotions—really important.

 

People think they want choices. They don't. Choices increase anxiety, do you agree?

 

Your customer’s current process will be unique. Understanding it and building a product that works hand in hand with what they do already is crucial.

 

Then, you want to frame the conversation in a way that allows your customers to easily opt into whatever you’re building. Help them skip to the bottom of that funnel they want no part of going through."

 

Brian, does this mean you will recommend for Stemless to work with Black Seed for easy pickup at their favorite coffee and bagel place... :)

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Don’t design for Mobile, design for Mobility!

Don’t design for Mobile, design for Mobility! | UX & Web Design | Scoop.it
Just when we were starting to get used to the tools, frameworks and methodologies needed to design good mobile apps, we find the device landscape is changing

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

The title alone is a great clue about how UX and design need to shift mindset. Lot's of good information in here. I like how Sergio seeks to redefine responsive and keep a sharp focus on context. Good stuff.

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Eric_Determined / Eric Silverstein's curator insight, February 13, 2016 1:15 AM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



ismokuhanen's curator insight, March 22, 2016 8:13 PM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



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What retailers can learn from the online dating world

What retailers can learn from the online dating world | UX & Web Design | Scoop.it
When online daters get lucky, it’s thanks to sophisticated on-demand data science – a capability retailers have yet to match in their efforts to serve up something fresh and exciting that will get a customer’s pulse racing.

Via brandinmind
Mike Donahue's insight:

Great to see some are connecting big data to the power of relationships to drive better emotional outcomes for people. Nice article with some intriguing ideas that could be the next big thing for business.

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Waltham firm helps computers learn empathy by mapping the human face

Waltham firm helps computers learn empathy by mapping the human face | UX & Web Design | Scoop.it

“We spend a lot of time with our devices, yet our devices have no clue how we’re feeling,” said el Kaliouby, a former MIT research scientist with a doctorate from Cambridge University in the UK. “There’s an opportunity here. Our devices could be more empathetic.”


If a student got stuck on a tough math problem, an empathetic school computer would recognize the confused look on his face, and instantly offer additional help.


An office laptop might see that a worker is bored, and suggest that he take a coffee break or play a simple computer game. A TV that notices that nobody laughed at last night’s Adam Sandler movie might suggest Woody Allen next time.


by Hiawatha Bray


Via Edwin Rutsch
Mike Donahue's insight:

Wouldn't it be nice if we could do the same thing for voices? Companies using automated answering/routing system could hear the frustration or anxiety in customer voices, often exacerbated by the system, they might opt for a less frustrating way to handle inbound calls.

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Beyond Design Thinking at DNA

The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions …

Via Fred Zimny
Mike Donahue's insight:

Great deck that captures the challenges and pitfalls of how design thinking and other methodologies and used by business. Some great quotes in there as well. I found slides 16, 26, 30, 34 and 36 especially provocative and insightful.

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Wally Brill's curator insight, August 12, 2015 11:23 AM

A really interesting, disruptive view of design

Raquel Oliveira's curator insight, August 13, 2015 5:39 PM

Que tal um "mergulho" nos bastidores de Design Thinking?

Investigar o Universo Customer Experience & User Experience...

#avancee