This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th
“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”
Nice article that makes it clear the importance and role of emotions in the customers mind as it related to the overall customer experience with your companies brand, products and/or services. It also aligns well with my recent talk at UXPA2014 in London on the role of emotions in creating what I call tattoo-worthy experiences.
One thing I would add to (change) the article is that emotions are an inevitable part of every experience, they are not optional. We've given emotions names to help us explain to others what we are feeling. But in reality emotions varying degrees of positive or negative feelings.
Emotions are THEE most important part of an experience. they are what will ultimately determine whether customers return and how satisfied they are when they do.
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?
That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
Elmwood uses biomotive triggers in its designs, arguing that certain graphic elements conjure instinctive responses from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co.
While neuromarketing is gaining favor (it’s also the topic of a Starcom MediaVest Group/TED event at Cannes Lions this year), most marketing efforts still forgo the subconscious in favor of targeting the rational mind.
...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
Every website that has one of those annoying "sign up" screens that pops up immediately after the page loads and before you've even read anything (that includes you TNW) needs to read this. A great article that explains how your desire to drive a visitor a specific action may in fact drive them to do the opposite.
@Liraz - The only suggestion I would make is that rationalization happens in the conscious, not the subconscious, mind.
Google has left no doubt about how important it is to have a mobile-friendly site:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” (Google Webmaster Blog)
What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not. In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results.
One thing not forget is that it's not enough to simply make the website mobile-friendly (works on a mobile device), you need to make experience of the website mobile-friendly (it's a pleasure to use on a mobile device).
The most effective leaders understand that problem solving is not a "one-size-fits-all" process. They know that their actions depend on the situation, and they make better decisions by adapting their approach to changing circumstances.
But how do you know which approach you should use in a particular situation? And how can you avoid making the wrong decision?
This framework provides guidance to solving different problems in different ways rather than approaching all problems with the same process. The article provides some simple but clear examples of how to know which situation you're in and how to proceed.
The video at the end of article is a conversation with Eric Ries, author of Lean Start Up, Tim Brown, author of Change by Design and head of IDEO, and Jake Knapp from Google Ventures. They discuss how lean and design thinking are reshaping not just the products we create but the businesses that creates them. A ton of thought provoking insights from each.
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.
Don't be self-promotional. Content strategists have been pleading those words to brands for the past decade, but many brands still remain skeptical. But now, there's a study to back up that simple but crucial advice.
Mike Donahue's insight:
Interesting research findings about the negative effects of self-promotions within content. Ironically the article closes with a self-promotion. Hmm.
This in-depth infographic examines the pros, cons, and intricacies of using HTML5 to build mobile applications for today's businesses.
Mike Donahue's insight:
This is a well balanced look at HTML5, It's strengths and weaknesses, when it's best and when native may be best. It also shows mobile stats that make it clear, just in case there was any doubt, how important mobile is to business success.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.