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Why you should move that button 3px to the left — Medium

Why you should move that button 3px to the left — Medium | UX & Web Design | Scoop.it
When a product is close to launch, I become a perfectionist.
Mike Donahue's insight:

A nice article that points out how sweating over the smallest detail can lead to positive emotional experiences for your audience.

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Rescooped by Mike Donahue from New Customer - Passenger Experience
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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | UX & Web Design | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

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Callixtus BLACKETT JR's curator insight, February 18, 8:04 AM

We all need to review our customer loyalty strategies and make use of the deluge of data we have at our disposal in order to create a better customer experience that helps us win, serve and retain customers in a more profitable manner.

Darcy Bevelacqua's curator insight, February 19, 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Wafa Hammedi's comment, March 3, 4:37 AM
Romain, What is the new science then??? Very curious to learn about that from you in class ! your insights will be beneficial to all the students in class ! Great job !
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The Inevitability of a #Mobile-Only #Customer #Experience

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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Eric_Determined / Eric Silverstein's curator insight, February 11, 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 12:18 AM

http://www.bharatemployment.com/

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | UX & Web Design | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


Via brandinmind
Mike Donahue's insight:

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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Customer Experience Is Emotional? Oh, Yes. Always Has Been, Always Will Be

Customer Experience Is Emotional? Oh, Yes. Always Has Been, Always Will Be | UX & Web Design | Scoop.it
Mike Donahue's insight:

Nice article that makes it clear the importance and role of emotions in the customers mind as it related to the overall customer experience with your companies brand, products and/or services. It also aligns well with my recent talk at UXPA2014 in London on the role of emotions in creating what I call tattoo-worthy experiences.

 

One thing I would add to (change) the article is that emotions are an inevitable part of every experience, they are not optional. We've given emotions names to help us explain to others what we are feeling. But in reality emotions varying degrees of positive or negative feelings.

 

Emotions are THEE most important part of an experience. they are what will ultimately determine whether customers return and how satisfied they are when they do.

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“Innovation” vs. Perfection — Medium

“Innovation” vs. Perfection — Medium | UX & Web Design | Scoop.it
A week or so I had a conversation over drinks with a designer friend of mine.
Mike Donahue's insight:

Sometimes you just need to thin slice your way to success.

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Ivon Prefontaine's curator insight, August 8, 2014 10:00 PM

We should focus on achieving the Middle Way in our work. It is not set in extremes where novelty or perfection will exist.

 

@ivon_ehd1

 

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How Package Designers Use Science to Influence Your Subconscious Mind

How Package Designers Use Science to Influence Your Subconscious Mind | UX & Web Design | Scoop.it

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?

 

That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.

 

Elmwood uses biomotive triggers in its designs, arguing that certain graphic elements conjure instinctive responses from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co.

 

While neuromarketing is gaining favor (it’s also the topic of a Starcom MediaVest Group/TED event at Cannes Lions this year), most marketing efforts still forgo the subconscious in favor of targeting the rational mind.


Via Russ Merz, Ph.D.
Mike Donahue's insight:

Insightful article that offers more evidence of the value and importance of go straight for emotional responses from the user.

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Russ Merz, Ph.D.'s curator insight, June 18, 2014 5:55 PM

While reading this article, it seemed like I was back in grad school learning about Ernst Dichter the guru of the #motivationresearch and his theories about subconscious motivation. Is the past being repeated again?

Michael Allenberg's curator insight, June 19, 2014 8:21 AM

Persuasive design & User Experience is NOT limited to digital life and interface interactions...

Tim Smith's curator insight, June 19, 2014 9:48 AM

Package designers are similar to copywriters.  Understanding the mind and how we are influenced is a key component to selling.

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Replacing The User Story

Replacing The User Story | UX & Web Design | Scoop.it

The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome.


Via Frank Nägele
Mike Donahue's insight:

This is a great replacement for user stories. Be sure to also follow the link at the end that takes you to his other article "5 tips for writing better job stories"

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Frank Nägele's curator insight, May 2, 2014 10:39 AM

This is a very good way to challenge and reflect about your design-decisions.
Stop hiding behind personas and assumptions and go for the best solution out there. 

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Design Can Drive Exceptional Returns for Shareholders

Design Can Drive Exceptional Returns for Shareholders | UX & Web Design | Scoop.it
But only if it's an integrated part of a company's strategy.
Mike Donahue's insight:

Great to see some numbers behind the value od design.

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The Importance of Emotion in Design

The Importance of Emotion in Design | UX & Web Design | Scoop.it
To get an audience to commit to a relationship, you must show value, trust and possibly most importantly, create an emotional connection with them.

Via Soraia Ferreira
Mike Donahue's insight:

Good article with some very compelling insights into the important role emotions play in creating experiences that build brand loyalty.

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Martin (Marty) Smith's curator insight, March 1, 2014 2:15 PM

Now that our marketing must win hearts and minds finding ways to cut through clutter and engage emotions is critical.

Michael Allenberg's curator insight, March 4, 2014 7:47 AM

Emotion equates Experience!

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Nielsen Research: Mobile consumer report 2013

THEMOBILECONSUMERA GLOBAL SNAPSHOTFEBRUARY 2013

Via Johan Sundström
Mike Donahue's insight:

It's interesting to see how different device choice and usage are between people and countries.

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Roberto Nocera's curator insight, February 7, 2014 4:37 AM

Mobile Consumer Snapshot 2013 #mobile #customerexperience #cxm

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | UX & Web Design | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Mike Donahue's insight:

Great article on the influence of color on our behavior. Don't let the annoying promotional overlay drive you away. The article is short but insightful, and worth the read.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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10 Ways for UX Designers to Innovate

10 Ways for UX Designers to Innovate | UX & Web Design | Scoop.it
I cringe when I hear a request for an innovative solution. Innovation should be fully integrated into every design process. Asking a team to design with innovation seems just as silly as asking som...
Mike Donahue's insight:

This is almost a UX Practice 101 course in a nutshell. It's easy to forget some of the most basic aspects of the practice when we're constantly being pushed for "innovative" ideas, often soley to deliver something new and different with little regard for the user or actually business goals. David Burns does a nice job of reminding us. Think.

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Your Website is About to Disappear from Google

Your Website is About to Disappear from Google | UX & Web Design | Scoop.it

Google has left no doubt about how important it is to have a mobile-friendly site:

 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  (Google Webmaster Blog)

What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not.  In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results.




Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

One thing not forget is that it's not enough to simply make the website mobile-friendly (works on a mobile device), you need to make experience of the website mobile-friendly (it's a pleasure to use on a mobile device).

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The Cynefin Framework: Using the Most Appropriate Problem-Solving Process

The Cynefin Framework: Using the Most Appropriate Problem-Solving Process | UX & Web Design | Scoop.it

The most effective leaders understand that problem solving is not a "one-size-fits-all" process. They know that their actions depend on the situation, and they make better decisions by adapting their approach to changing circumstances.

 

But how do you know which approach you should use in a particular situation? And how can you avoid making the wrong decision?

 


Via Kenneth Mikkelsen
Mike Donahue's insight:

This framework provides guidance to solving different problems in different ways rather than approaching all problems with the same process. The article provides some simple but clear examples of how to know which situation you're in and how to proceed.

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Kenneth Mikkelsen's curator insight, February 15, 5:03 PM

Use Dave Snowden's Cynefin framework to identify the type of situation you’re in, so that you can decide how to move forward.


Watch also this video with Dave Snowden explaining the Cynefin framework. And dig into Dave's blog posts here


Daniel Egger's curator insight, March 15, 4:00 PM

Cynefim is all about understanding your context. It divides the logic of the present situation in obvious, complicated, complex or chaotic. There exit many possible ways to excel in innovation, futuring and strategy. Still, strategy is often obvious, especially when you link monetary rewards with execution. Innovation was adapted by the market as complicated (sense, analyze and respond). And Futuring is by definition complex, and we can fully understand it only when it arrives. The interesting aspects in that observation is that organizations have to work all three dimensions - obvious, complicated and complex to guarantee sustainable value generation over time. We need integration.

 

However, the categorization of Strategy, Innovation and Futuring represent only their initial states and different methods, methodologies and tools exist to alter their dimension in the Cynefim Model. The Framework is rich, inspiring and most importantly helps you to increase the awareness about the initial situation and what challenges lie ahead. 

Dorothy Retha Cook's curator insight, March 26, 8:47 AM

Some things are worth having others are worth keeping.

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When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com

When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com | UX & Web Design | Scoop.it
In the past decade, there has been a revolution in how we think about bringing new products and services to market.

Via A. Kosuke
Mike Donahue's insight:

The video at the end of article is a conversation with Eric Ries, author of Lean Start Up, Tim Brown, author of Change by Design and head of IDEO, and Jake Knapp from Google Ventures. They discuss how lean and design thinking are reshaping not just the products we create but the businesses that creates them. A ton of thought provoking insights from each.

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Rosemary Burnett's curator insight, January 24, 9:13 PM

Love this article by Ashoka...real insight into meeting customers needs in product design, some great tips.  RB

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Experience maps, user journeys and more…

Experience maps, user journeys and more… | UX & Web Design | Scoop.it

Basic layouts of Experience Maps.


Via Mario K. Sakata
Mike Donahue's insight:

The UX Lady gives a nice breakdown of experience mapping ing the article.

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Roberto Nocera's curator insight, January 24, 2:18 PM

An useful recap about experience map #cxm #customerexperience

Tom Van Looy's curator insight, February 1, 2:41 PM

Nice overview

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How to Create a Customer Journey Map -

How to Create a Customer Journey Map - | UX & Web Design | Scoop.it
Here is how to create a Customer Journey Map — a visual interpretation from an individual’s perspective of their relationship with an organization.
Mike Donahue's insight:

A concise and entertaining look at what's involved with creating a customer journey map from Megan Grocki at MadPow.

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Site Speed vs Responsive Design: Which is More Important?

Site Speed vs Responsive Design: Which is More Important? | UX & Web Design | Scoop.it
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.

Via Neil Ferree
Mike Donahue's insight:

This is another flawed "this vs that" article but it needs to be shared anyway. The flaw is there is no responsive vs speed argument to be made. MAKE FAST RESPONSIVE SITES.

 

I share the article because it has some valid stats about the affect that speed can have on conversions and bounce. Speed needs to be a requirement for all site design, responsive or otherwise.

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Neil Ferree's curator insight, August 7, 2014 8:16 PM

Is your WordPress Website Responsive?

Do your Pages Load Fast?

Find out which is more important to your Readers?


Speed Test Sites:



Those in the know say under 2 seconds is the target.

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Study: Self-Promotion Kills Consumer Trust in Branded Content

Study: Self-Promotion Kills Consumer Trust in Branded Content | UX & Web Design | Scoop.it
Don't be self-promotional. Content strategists have been pleading those words to brands for the past decade, but many brands still remain skeptical. But now, there's a study to back up that simple but crucial advice.
Mike Donahue's insight:

Interesting research findings about the negative effects of self-promotions within content. Ironically the article closes with a self-promotion. Hmm.

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Kill Conversion Killing Carousels Now

Kill Conversion Killing Carousels Now | UX & Web Design | Scoop.it
Kill your conversion killing carousel now, before further damage is done to your website ROI and revenue. Here is the conversion data that proves why.
Mike Donahue's insight:

If you haven't already killed all your carousels, this article hopefully gives you the information you need to eliminate them once and for all.

 

Yet more proof that carousels, as multi-message marketing tools are less than worthless and may in fact be costing you money.

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Mapping Experiences and Orchestrating Touchpoints


Via Len Netti
Mike Donahue's insight:

I wish I could have attended this workshop. The slides contain a great deal of good info to get someone started, at least considering, doing experience maps.

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Emotional Strategy for Balanced UX Design

Emotions are arguably the most powerful of human motivators and yet most design projects lack an implicit strategy to use or target them as part of the overa...
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RES-Blog-HTML5-vs-Native-Infographic

RES-Blog-HTML5-vs-Native-Infographic | UX & Web Design | Scoop.it
This in-depth infographic examines the pros, cons, and intricacies of using HTML5 to build mobile applications for today's businesses. 
Mike Donahue's insight:

This is a well balanced look at HTML5, It's strengths and weaknesses, when it's best and when native may be best. It also shows mobile stats that make it clear, just in case there was any doubt, how important mobile is to business success.

 

And, it's good looking infographic design.

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Tastefully Offensive: A Conference Call in Real Life

TastefullyOffensive.com delivers a daily roundup of the funniest videos and pictures on the Internet.
Mike Donahue's insight:

This is both funny and painful considering I work at a company that provides one of these online conference tools that they're mocking. It also offers a great tip for UX pro's to use to communicate usability issues. Acting.

 

The next time you're trying to to illustrate the problem space or the flaws in a solution try acting your way through. One or more actors plays the part of the user or users while another actor plays the part of the website, product or service. You should even create props like any acting production would have to fully tell the story of the problem to be solved.

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