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Rescooped by Mike Donahue from New Customer - Passenger Experience
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What Motivates Your Customers?

What Motivates Your Customers? | UX & Web Design | Scoop.it
Here's what two New York City bagel shops sitting 200 feet apart can teach you about customer loyalty.

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:
A good article that shows how easy it is to be wrong about why people are choosing your brand, and how that can leave you wondering how you lost your customers.
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Eric_Determined / Eric Silverstein's curator insight, April 15, 2:54 AM

"Ask any entrepreneur and they'll probably tell you it’s getting harder to forge meaningful relationships with customers, as choices for just about everything multiply. That makes the little anomalies—products that elicit real emotions—really important.

 

People think they want choices. They don't. Choices increase anxiety, do you agree?

 

Your customer’s current process will be unique. Understanding it and building a product that works hand in hand with what they do already is crucial.

 

Then, you want to frame the conversation in a way that allows your customers to easily opt into whatever you’re building. Help them skip to the bottom of that funnel they want no part of going through."

 

Brian, does this mean you will recommend for Stemless to work with Black Seed for easy pickup at their favorite coffee and bagel place... :)

Rescooped by Mike Donahue from New Customer - Passenger Experience
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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | UX & Web Design | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

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Bharat Employment's curator insight, February 17, 2015 11:28 PM

http://www.bharatemployment.com/

Callixtus BLACKETT JR's curator insight, February 18, 2015 8:04 AM

We all need to review our customer loyalty strategies and make use of the deluge of data we have at our disposal in order to create a better customer experience that helps us win, serve and retain customers in a more profitable manner.

Darcy Bevelacqua's curator insight, February 19, 2015 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Rescooped by Mike Donahue from Public Relations & Social Media Insight
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | UX & Web Design | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Mike Donahue's insight:

Great article on the influence of color on our behavior. Don't let the annoying promotional overlay drive you away. The article is short but insightful, and worth the read.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

Rescooped by Mike Donahue from New Customer - Passenger Experience
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The End of the Customer Journey?

The End of the Customer Journey? | UX & Web Design | Scoop.it

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I whole-heartedly agree that the sales funnel is dead. We proposed loop model is a concise summation of the new reality of marketing, decision making, and loyalty.

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Eric_Determined / Eric Silverstein's curator insight, February 5, 12:50 AM

"The personalized customer journey as it exists today is a static response to a dynamic problem.


A journey by definition is about movement from point A to B, and the traditional customer journey is about facilitating that movement – but it’s clear that today’s consumers are not held by such linear constraints. - Do you agree?


A sale is no longer a win; it’s just another stage, and another part of the cycle where competitors can slip in."


@McKinsey focuses on the new customer decision journey.


Retention Science is focusing on AI to identify where a customer is within the journey at a given moment, and providing the most relevant messaging for that corresponding spot.


Share your thoughts?

Rescooped by Mike Donahue from New Customer - Passenger Experience
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The Inevitability of a #Mobile-Only #Customer #Experience

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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Eric_Determined / Eric Silverstein's curator insight, February 11, 2015 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 2015 12:18 AM

http://www.bharatemployment.com/