Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.
Every product or service comes in to this world with an abundance of actors, like the relations they have and the conditions they interact within. This ecosystem is a self-sufficient set of elements which are intricately interconnected. These elements can exist by themselves, and yet simultaneously be part of a larger ecosystem, like a tree in the forest. However, our ecosystems are populated with people, which can easily result in chaotic or poorly organized systems plagued by unnecessary bureaucracy.
This deck makes me wish I had seen this talk in person. Great info and reference to more info to learn about. Slide 37 has me curious why they dismiss Malsow's theory in favor of others. But slide 54 perfectly reinforces my belief in the approach to web design/development that I've been pushing for a while now. Of course that could just my confimation bias speaking.
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