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Going beyond customer expectations in delivering ease and benefit, evoking positive emotion throughout the customer journey…
I like the idea of designing for delight and even better I like that the deck includes the tools to accomplish the goal.
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Verder gaan dan wat de klant normaal gesproken zou verwachten, daar zit de kracht van Klantbeleving! Door de klant gemak en waarde te leveren, creëert men tijdens de klantenreis doelbewust positieve emoties, die resulteren in herhaalaankopen en oprechte aanbevelingen. Succes verzekerd!
"Design for delight" - one of the most powerful strategic guides for the product and service design world based on pragmatic design thinking principlest that can be adapted to your process quite easily. This deck has been most "delightful" to read.