Tablet Shoppers Cite Poor User Experience as Biggest Barrier to Purchase Mad Mobile News If you don't build it, they won't come back. At least that's the case when it comes to tablet-optimized websites, according to a survey from Kentico Software.
My initial foray into UX frustrated me. Although my job title suggested that I made products easier for end-users, I actually spent a lot of time selling user experience to clients, stakeholders, and colleagues.
[ Transcript Available ] Assumptions tend to be the downfall of many research projects. Making design decisions based on generalizations of what people are likely to do leads to surprises once you finally get your product in front of actual users.
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