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Rescooped by Hyojin Oh from Mobile Technolgy
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Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy

Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | UX STORY | Scoop.it
According to new research from Nielsen, tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone.

Via Seungyul Kim
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Rescooped by Hyojin Oh from Mobile Technolgy
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The Future Of Mobile Ads

The Future Of Mobile Ads | UX STORY | Scoop.it
We need a new way of thinking about advertising on mobile.

 

비즈니스인사이더의 모바일 광고 관련 슬라이드입니다. 초반만 보시고 식상하다고 판단하시지 마세요. 중반부터 진짜가 나오네요. 강추합니다!

 

개인적으로는 So, Instead of thinking of mobile as an 'ad platform"..

"Marketing, Communication and Sales Channel" 라는 페이지에서는 정말 감동했답니다. ^^


Via Seungyul Kim
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