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The GV research sprint: a 4-day process for answering important startup questions

The GV research sprint: a 4-day process for answering important startup questions | User Experience | Scoop.it
Michael Margolis John Zeratsky
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Michael Margolis and John Zeratsky briefly describe how they setup a four-day research sprint to evaluate a design or idea at Google Ventures. The research sprint is an approach to test an idea or product before having built it. They work with a testable prototype of the product and interview 5 users. It's a slim approach to gather feedback on a prototype of the product. 

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A Step-by-Step Guide to Creating Effective User Journey Maps

A Step-by-Step Guide to Creating Effective User Journey Maps | User Experience | Scoop.it
User journey mapping is one of the tools that UX pros use to find and address the weakest points in customer experience with the product.
Martin Gude's insight:

User journey maps (or also customer journey maps from a more holistic perspective) are an effective means to analyze the touchpoints of your customer customer with your product. Armen Ghazarian describes five steps to create an effective one: Defining the Lens, Gathering Data, Drafting the Map,  Create the Story and Make Use of It. He proposes to create one user journey map per persona but I'd rather do one for the whole product to get a holistic view for the product. Personas provide important insights and empathy for the creation but in the end I'd prefer a condensed view from a product perspective.

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UX Maturity Model | Whitepaper | Macadamian

UX Maturity Model | Whitepaper | Macadamian | User Experience | Scoop.it
This detailed whitepaper will help you quickly identify where your organization is strong and weak in design, and what strategic moves are needed at each stage to consistently deliver great design across your product line.
Martin Gude's insight:

Macadamian presents a great whitepaper to measure your organization's UX maturity. It's a beautiful resource to identify your growth potentials when it comes to user focused product design.

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Exploring Customer Value

Exploring Customer Value | User Experience | Scoop.it
Do you happen to have a great idea for a product or service? Do you think your idea will disrupt markets and revolutionize the world? Well, here is some bad news: there will be always some one who
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Christian gives a brief overview how to leverage a good customer experience by using Häusel's limbic map. He draws a line over to Simek's approach "Start with a why" and fosters the generation of personas.

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4 Myths About User Experience — And How to Bust Them

4 Myths About User Experience — And How to Bust Them | User Experience | Scoop.it
While the concept of user experience and the term UX have become ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is.
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Brian Pagán briefly describes which myths and prejudices about UX are out in the world  how to overcome them. He shows the roots of UX on behavioural sciences and that UX is a well founded discipline. Furthermore, he describes that a distinct UX role is mainly about fostering a healthy discussion about all stakeholders. Thirdly, he explains that UX is not a matter of budget but a matter of success. Finally, UX is much more than just boxes and arrows and has impact on consumer-facing products, the core business and the organisation's strategy.

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UX is not UI | Hello Erik - User Experience @Erik_UX

UX is not UI | Hello Erik - User Experience @Erik_UX | User Experience | Scoop.it
UI is what people see and touch. It is what comes to mind when thinking of a product or an experience. But the UI stands on the top of a huge UX mountain. The better the UI works, the bigger the UX beneath.
Martin Gude's insight:

Really nice overview about the flavours of UX. UX goes far beyond the user interface and the work on the surface.

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Luke Wroblewski: Designing for Touch

Touch interfaces are no longer the domain of science fiction. Today touch not only powers smartphones and tablets but laptops, tables, and more. This transit...
Martin Gude's insight:

Touch devices appeared pretty much everywhere last year. They are not limited to phones or tablet anymore but mave moved to more classic environments. Hence, you have to rethink how people should interact with the interfaces. Luke Wroblewski shows basic approaches on how to design those new interfaces. He describes how content becomes the new "chrome" for interaction and how to use gestures as the means of direct manipulation.

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Sick Cycle Carousel

Based on Jared Smith's campaign "should i use a carousel?" I had a short talk at UX CGN 7 on 17/07/2013.
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My talk about Carousels in interaction design from UX CGN 7. 

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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | User Experience | Scoop.it
These rules were originally tweeted by Emma Coats, Pixar's Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn't happen next - is a great one and can apply to writers...
Martin Gude's insight:

Pixar's 22 Rules of Storytelling do not only apply to fictional stories but also to UX. Read them, keep them in mind and play with them.

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Thirteen Tenets Of User Experience | Smashing UX Design

Thirteen Tenets Of User Experience | Smashing UX Design | User Experience | Scoop.it
Robert Hoekman Jr shares his list of 13 beliefs with you which present the value of user experience strategy of both design and designers.
Martin Gude's insight:

I really like tenet 4: “User experience is a process of discovery, vision definition, strategy, planning, execution, measurement and iteration. It requires flexibility, and a willingness to be wrong until you are right.”

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User Experience vs Customer Experience - same,same but different

presentation about user experience (UX) and customer experience (CX) held at the UXcamp 2013 in Berlin ( uxce13 )
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Niels shows the differences and similarities between User Experience and Customer Experience. He explains how the disciplines approach their field and how the disciplines could work together.

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UX Strategy: Let’s Stop Building Usable Wrong Things

UX Strategy: Let’s Stop Building Usable Wrong Things | User Experience | Scoop.it
Free poster of this animation and related white paper on UX strategy
Martin Gude's insight:

Eric Schaffer explains, why UX Strategy is crucial for building great products. You have to think in ecosystems and services connecting with each other. If you don't take that into account, you'll end up in building usable but wrong things. (Features a white paper and a downloadable poster)

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | User Experience | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Martin Gude's insight:

A nice and simple introduction to customer journey maps and how you create them.

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How to Implement Hypothesis-Driven Development

How to Implement Hypothesis-Driven Development | User Experience | Scoop.it
Remember back to the time when we were in high school science class. Our teachers had a framework for helping us learn – an experimental approach based on the best available evidence at hand. We were asked to make observations about the world around us, then attempt to form an explanation or hypothesis to explain what we had observed. We then tested this hypothesis by predicting an outcome based on our theory that would be achieved in a controlled experiment – if the outcome was achieved, we had
Martin Gude's insight:

Hypothesis Driven-Development is an alternative way to formulate user stories in order to conduct experiments. It helps to measure the success of the feature/story.

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Debunking the UX myth. Over again. — Medium

Debunking the UX  myth. Over again. — Medium | User Experience | Scoop.it
What are really the differences between a UI and a UX designer or how to forget vanity titles and use logic instead.  
Martin Gude's insight:

Catalina Rusu describes really cool how I think about UX Design: "All the points above lead me to the conclusion that a User/Customer Experience designer is actually the designer of the business itself. The UX designer is ultimately a strategist that tailors a well documented plan to build a solution, and whose way of thinking is deeply rooted in the Design Thinking process the way it was defined and popularized by IDEO."


For me, too, UX design is designing the product strategy based on research and tangible knowledge. In my opinion UX design is not too much about doing wireframes and even less about creating visual designs. This is mainly the reason why I started to call myself a UX Strategist – coming from terms like UX (or also Concept) Designer and Consultant.

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Introducing the Software Testing Cupcake (Anti-Pattern) | ThoughtWorks

Introducing the Software Testing Cupcake (Anti-Pattern) | ThoughtWorks | User Experience | Scoop.it
A global software company focused on software design and delivery. We provide professional services and products and leading thought on Agile and Continuous Delivery.
Martin Gude's insight:

Fabio Pereira gives a little overview how (not) to do testing within agile software projects.

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Three stages of making wireframes

Three stages of making wireframes | User Experience | Scoop.it
Your prototype needs a workflow.
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Alexander Mescheryakov quickly outlines three different level of detail that wireframes can look like. It starts with very basic drafts to define a raw architecture. In the second stage some first interaction elements and functionality are added. Stage three refines the wireframes to be a design draft.

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Google Search Will Pull Info From Your Email for Smarter Results

Google Search Will Pull Info From Your Email for Smarter Results | User Experience | Scoop.it
Google is ramping up its search functionality to make it easier to pull up what you're looking for.
Martin Gude's insight:

Spooky or not - you have to decide for yourself: Google is transitioning from a search engine to a personalised information plattform. Real time data in conjunction with data collected from other Google services (email, calendar, plus) are mashed up to create new levels of information. These new means have decent power - both for the customer and any one willing to track the customer.

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The Science Behind the Netflix Algorithms That Decide What You'll Watch Next | Underwire | Wired.com

The Science Behind the Netflix Algorithms That Decide What You'll Watch Next | Underwire | Wired.com | User Experience | Scoop.it
Photo: Cody Pickens If you liked 1960s Star Trek, the first non-Trek title that Netflix is likely to suggest to you is the ori
Martin Gude's insight:

Netflix uses a bunch of implicit feedback in order to tailor their recommendations. They use content based predictions as well as collaborative filtering to get good recommendations. The content based filtering builds upon tagging their content by professional editors. Nothing new, but still impressive.

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Power of Why

How the question "why?" is core to a designer's career. How the twin ideas of compassion and curiosity help us to ask people, Why?
Martin Gude's insight:

Bill DeRouchey's presentation deeply impressed me at last year's UX Australia. Asking the question "Why" is the real core of being a good designer. The presentation has become an important means for me in oreder to keep that in mind.

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Brand Services – A user centric marketing tool

Presentation & hands-on workshop at the UXCamp Europe 2013 More Brand Service examples here: http://www.christianvatter.com/great-examples-of-brand-services/
Martin Gude's insight:

A really great preso from UXcamp Europe on how to create branded services. Branded services can bring more user engegement towards the brand.

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Agile for all

I did a session with this topic at UXcamp Europe 2013.
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In this preso, Stefan shows how a Lead UX designer would fit into the role of a product owner (in terms of SCRUM).

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PortKit: UX Metaphor Equivalents for iOS & Android

PortKit: UX Metaphor Equivalents for iOS & Android | User Experience | Scoop.it
Cocoa UI Element in iOS 6 (and iOS 7) and its Android 4 widget version, side by side, so you can compare them easily when porting an app.
Martin Gude's insight:

Nice overview of UI Elements in iOS7, iOS6 and Holo Dark (Android).

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The Greatest Secrets of UX Revealed! | UX Magazine

The Greatest Secrets of UX Revealed! | UX Magazine | User Experience | Scoop.it
Martin Gude's insight:

What are the secrets for good UX design? In the end there are no real secrets. Much is about common sense, empathy, understanding, thinking and rethinking. 

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