UX & IxD Notebook
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Mobile Usability Research – The Important Differences from the Desktop

It’s important to remember that while we may use the same methods for mobile usability research as we use for other types of usability research; the mobile environment is different to the environment at the desktop. This means being aware of the context and adapting research to take advantage of that context. It’s not so much learning new research skills as looking at them in a different light. Author/Copyright holder: Mofluid. Copyright terms and licence: All rights reserved Img source When
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Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey

Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey | UX & IxD Notebook | Scoop.it
Claudia Lis Cabrera's insight:

Three key elements for a better storytelling:

1. Conflict

2. Authenticity

3. The audience

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Mobile Onboarding: A Beginner’s Guide - Smashing Magazine

Mobile Onboarding: A Beginner’s Guide - Smashing Magazine | UX & IxD Notebook | Scoop.it

Via Hans
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Design futures 2: Personalization and the new product canvas - Inside Intercom

Design futures 2: Personalization and the new product canvas - Inside Intercom | UX & IxD Notebook | Scoop.it
We are living through a time of rapid change which is having a fundamental impact on how we experience and… Read more…
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Eliciting user goals - Part 1

Eliciting user goals - Part 1 | UX & IxD Notebook | Scoop.it
The great promise of user experience research is to go beyond asking people what they want and instead to discover what they need. But goal-based interviewing is difficult because it requires a very different approach to user interviews than simply running through a list of prepared questions. Two approaches that offer some promise are story elicitation and 'jobs to be done'.
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How to Define Context for Product Designers

How to Define Context for Product Designers | UX & IxD Notebook | Scoop.it
Context is a revolution in the way we design mobile products. You may not see it yet, but trust me, it’s coming.

Via Mario K. Sakata
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Kill Conversion Killing Carousels Now

Kill Conversion Killing Carousels Now | UX & IxD Notebook | Scoop.it
Kill your conversion killing carousel now, before further damage is done to your website ROI and revenue. Here is the conversion data that proves why.
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Beyond Responsive Design: 3 Trends in Mobile You Should Be Using

Beyond Responsive Design: 3 Trends in Mobile You Should Be Using | UX & IxD Notebook | Scoop.it
Responsive design is just one trend to optimize your site for mobile. Here are three more web design methods you can use to do more for your visitors.
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The Psychology Behind the Successful Liking and Sharing of Social Media Images

The Psychology Behind the Successful Liking and Sharing of Social Media Images | UX & IxD Notebook | Scoop.it

That the pictures posted on Nike’s Facebook page receive thousands of shares each should come as no surprise. With a potential reach of nearly 17 million, the company has a huge audience only a small fraction of which need to see, like or share an image for Nike to have engagement figures in the thousands.

What is surprising though is that some images do so much better than others.

 

The image above, for example, was posted on Nike’s timeline in August 2013 and was one of the most successful the company has placed on Facebook. It garnered over 80,000 likes and nearly 6,500 shares. A different image posted at the end of the year showing joggers running towards a beautiful sunset however, generated fewer than 6,500 likes and just over 850 shares.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 2, 2014 10:08 PM

A very interesting article about how emotional responses to images influence the likelihood to like and share them. The research findings suggest a narrow range of responses are most effective.

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Is There a Formula for Delight? -

Is There a Formula for Delight? - | UX & IxD Notebook | Scoop.it
We’ve been researching what others had to say on the topic of UX delightin an attempt to answer the question, “Is there a formula for delight?”
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Challenges and Opportunities of UX in Augmented Reality - Designmodo

Challenges and Opportunities of UX in Augmented Reality - Designmodo | UX & IxD Notebook | Scoop.it
Augmented reality (AR) is a recent technology innovation widely used in marketing by major brands like Pepsi and IKEA. The reason why UX people should care about augmented reality is that it is yet another type of user interaction.
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Sketchnotes 101: The Basics of Visual Note-taking

Sketchnotes 101: The Basics of Visual Note-taking | UX & IxD Notebook | Scoop.it

So you say you're ready to start sketchnoting.

Maybe you're not much of a sketcher but you take a lot of notes, and are interested in making them more meaningful and interesting, but you're afraid your drawings are too crude. For you, it's important to stress that sketchnotes—although they are inherently a visual medium—do not require drawing ability of any kind. Essentially they're about transforming ideas into visual communication; structuring thoughts and giving hierarchy to concepts can be completed with strictly text and a few lines.


Via Mario K. Sakata
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Primer on Types of Navigation in Mobile Apps - Designmodo

Primer on Types of Navigation in Mobile Apps - Designmodo | UX & IxD Notebook | Scoop.it
Navigation app patterns can vary, even when it comes to prototyping mobile application interfaces that seem to impose some tight restrictions because of small sizes and necessity to compactly arrange lots of data.
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Design thinking: A new approach to fight complexity and failure | ZDNet

Design thinking: A new approach to fight complexity and failure | ZDNet | UX & IxD Notebook | Scoop.it
Design thinking offers an alternative to the rigidity of traditional project management and can help drive successful projects.
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A Revised Guide To UI And UX Design For Beginners

A Revised Guide To UI And UX Design For Beginners | UX & IxD Notebook | Scoop.it
How One Article Could Mislead Hundreds Of Aspiring Designers.
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Bringing Users into Your Process Through Participatory Design


Via Hans
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Hans's curator insight, April 13, 2014 5:12 PM

I think that well conducted user research is the foundation of great experiences. And don't fear the expenses, because with the right preparation it can be a well placed investment saving designers (and users) future headaches. Here is a comprehensive guide to participatory research and design explaining what it means to frame objectives, plan activities, facilitate data gathering and analyze findings.