The great promise of user experience research is to go beyond asking people what they want and instead to discover what they need. But goal-based interviewing is difficult because it requires a very different approach to user interviews than simply running through a list of prepared questions. Two approaches that offer some promise are story elicitation and 'jobs to be done'.
That the pictures posted on Nike’s Facebook page receive thousands of shares each should come as no surprise. With a potential reach of nearly 17 million, the company has a huge audience only a small fraction of which need to see, like or share an image for Nike to have engagement figures in the thousands.
What is surprising though is that some images do so much better than others.
The image above, for example, was posted on Nike’s timeline in August 2013 and was one of the most successful the company has placed on Facebook. It garnered over 80,000 likes and nearly 6,500 shares. A different image posted at the end of the year showing joggers running towards a beautiful sunset however, generated fewer than 6,500 likes and just over 850 shares.
Augmented reality (AR) is a recent technology innovation widely used in marketing by major brands like Pepsi and IKEA. The reason why UX people should care about augmented reality is that it is yet another type of user interaction.
Maybe you're not much of a sketcher but you take a lot of notes, and are interested in making them more meaningful and interesting, but you're afraid your drawings are too crude. For you, it's important to stress that sketchnotes—although they are inherently a visual medium—do not require drawing ability of any kind. Essentially they're about transforming ideas into visual communication; structuring thoughts and giving hierarchy to concepts can be completed with strictly text and a few lines.
Navigation app patterns can vary, even when it comes to prototyping mobile application interfaces that seem to impose some tight restrictions because of small sizes and necessity to compactly arrange lots of data.
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