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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Design Revolution
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Does Your Web Design SING? New Neuromarketing Research Suggests It Should

Does Your Web Design SING? New Neuromarketing Research Suggests It Should | UX Design | Scoop.it

How does your web design SOUND? Strange question, but new neuromarketing research suggests we mentally sound out words we read. Implications for web designers are significant and new.

Most web designers care about how their design LOOKS, but maybe we should worry about how our sites SOUND too. Sound is a HUGE learning aid and one easy to overlook as we focus on colors, font and line.

Adds weight to how VOGUE uses alliteration to create powerful marketing as discussed in 8 Visual Marketing Tips from Vogue
https://www.haikudeck.com/visual-marketing-8-tips-from-vogue-art-and-design-presentation-QPRubvrcT8

and on Scoop.it
http://sco.lt/8qjz7Z

 


Via Martin (Marty) Smith
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Rescooped by Michael Allenberg from A design journey
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10 Key Concepts To Consider When Conducting Remote User Research

10 Key Concepts To Consider When Conducting Remote User Research | UX Design | Scoop.it

Via Hannes
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Hannes's curator insight, February 15, 2013 10:19 AM

User research is a great way to define a base for decision making, reduce risks and adjust the design compass early in a creative process. But for many companies this phase is something unfamiliar, and it requires a lot of resources, social skills and planning... If you don't decide to conduct it remotely by using a modern web service like Usabilla. It's cheap, fast and easy to learn. Be careful though, all user segments won't be able to express themselves completely transparent online and emotional responses will be limited. But for the right projects, sure I think remote user research can be a valuable complement to in-person data gathering regarding both quantity and efficiency. Here is an easy to read set of guidelines in order to get the most out of it.

Rescooped by Michael Allenberg from User experience X.0
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Study rates interface design and UX as secret to Facebook's success - News - Digital Arts

Study rates interface design and UX as secret to Facebook's success - News - Digital Arts | UX Design | Scoop.it
Despite regular user complaints, it's Facebook's design that keeps people using it, says report at computing interface conference.

Via ArianeBeldi
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Rescooped by Michael Allenberg from Integrated Brand Communications
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The Technology Behind Mobile Research: Browsers vs. Apps

The Technology Behind Mobile Research: Browsers vs. Apps | UX Design | Scoop.it

There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.

 

At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.

 

I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.

 

“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”


Via Russ Merz, Ph.D.
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Becky Roehrs's comment, May 13, 2013 11:05 PM
Point taken-it may matter. Sometimes, there is not a "best" way-there are many ways.
Russ Merz, Ph.D.'s comment, May 14, 2013 8:01 AM
I think it depends on why a marketer is using a mobile optimized website versus an app to deliver customer experiences. Some experiences may be better delivered via an app such as Starbucks customer loyalty program which works very smoothly via a smartphone. I doubt a mobile optimized website would work as well.
malek's curator insight, May 14, 2013 10:52 AM

When it comes to mobile search, I share the same view: I am with the fence-sitters

Rescooped by Michael Allenberg from User experience X.0
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UX Magazine | Defining and Informing the Complex Field of User Experience (UX)

UX Magazine | Defining and Informing the Complex Field of User Experience (UX) | UX Design | Scoop.it

"UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives."


Via ArianeBeldi
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