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The art of designing engaging and meaningful user experiences for customer development.
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | UX Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

 

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, July 9, 8:16 PM

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20 Long Form Content Examples with Great UX Design Inspire & Help With the "#newseo"

20 Long Form Content Examples with Great UX Design Inspire & Help With the "#newseo" | UX Design | Scoop.it
Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of c

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Martin (Marty) Smith's curator insight, June 9, 12:12 PM

My favorite is the NYT's Home and Garden in depth look at 4 square blocks in Philly. Great content daisy chained well so it never overwhelms and keeps readers moving. Great use of anchor links (from the sidebar) makes the piece feel more interactive than it really is. 

Long form content has many #newseo benefits. The more engagement your content creates the greater chances for conversion. Web heuristic measures such as time on site, pages viewed and returning visitors help with the "new seo" too.


Steal some of these easy tricks from NYT and make your content feel more interactive than it is and read faster and more fun so your metrics go up and readers love you enough to become buyers or subscribers.  

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | UX Design | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.

Via Mario K. Sakata
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | UX Design | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.

 

Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

Know about it.Filter it into your content by having ways (filters) to attach curated content into existing themes. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


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Secrets of Brand-Driven Content Strategy workshop #ias13

Facing feature creep and disagreements among stakeholders? Are you trying to incorporate a blog, Twitter feed, or curated content because the CMO likes it… or

Via Mario K. Sakata
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Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax

Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax | UX Design | Scoop.it
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.

Via Mario K. Sakata
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Content Isn’t King, Content Is a Product

Content Isn’t King, Content Is a Product | UX Design | Scoop.it

If content is king, then it’s like the king on a chessboard: important but not very powerful.


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Rescooped by Michael Allenberg from Design Revolution
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100 (Non-Design) Blogs Every Web Designer Should Read

100 (Non-Design) Blogs Every Web Designer Should Read | UX Design | Scoop.it

Via Martin (Marty) Smith
Michael Allenberg's insight:

Pay special attention to numbers 20-38, the UX section! Great stuff!

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Martin (Marty) Smith's curator insight, May 12, 6:12 PM

ReadWrite and 99 other "non-design" blogs every web designer should read is great and I love the way the list is organized.

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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.


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How To Maintain Hierarchy Through Content Choreography | Smashing Magazine

How To Maintain Hierarchy Through Content Choreography | Smashing Magazine | UX Design | Scoop.it
An article on content choreography, the art of developing web pages in ways that the hierarchy of content can be maintained as your layout adjusts.

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Torbjörn Ungvall's curator insight, April 28, 2013 1:24 AM

Insight in content chreography...

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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | UX Design | Scoop.it

Mind maps can also be used to help you wrap your head around the content strategy needs for a product or service and to make those activities more tangible, organized, and structured.


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How to Create Content Maps for Planning Your Website’s Content

How to Create Content Maps for Planning Your Website’s Content | UX Design | Scoop.it
This is a short and simple guide to content mapping (a visual technique that can help you in planning your site's content).

Via Mario K. Sakata
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