Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Closing the Research-Practice Gap: Reframing Information Architecture #ias13

My (final) draft of my presentation for the Reframing Information Architecture workshop at the IA Summit, April 3, 2013. [I had to delete the previous versions
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TO UNDERSTAND IS TO PERCEIVE PATTERNS

By @jason_silva and @notthisbody - Special thanks to filmmaker/photographer Rob Whitworth for allowing a clip from his video (https://vimeo.com/32958521) to be…

Via Dean Meyers
Michael Allenberg's insight:

The greatest insight into understanding the needs of all end-users, regardless of the product, is recognizing their behavioral patterns.

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Dean Meyers's curator insight, April 3, 2013 5:55 PM

Look for patterns, look at nature... The video is short yet says much.

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Journey To The Center Of Design

Keynote: Journey to the Center of Design (I gave this at the IA Summit in 2008 and SxSW in 2009. The recording is from the IA Summit.) Jared Spool Saturday Apri
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Fred Zimny's curator insight, April 2, 2013 1:20 PM

Not recent, but still very decent

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Designing for Mobile, Part 2: Interaction Design - UX Booth | UX Booth

Designing for Mobile, Part 2: Interaction Design - UX Booth | UX Booth | Expertiential Design | Scoop.it

Via Terry Patterson
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The Ultimate Wireframing Tools Guide | UserTesting.com

The Ultimate Wireframing Tools Guide | UserTesting.com | Expertiential Design | Scoop.it

Wireframing, prototyping, Simulating - Oh my!


Via Terry Patterson
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Terry Patterson's curator insight, March 28, 2013 10:47 AM

If you are looking for a wireframing or prototyping tool, this little infographic might be a good place to start. 

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STARBUCKS Brand Strategy & Experience Design

STARBUCKS Brand Strategy & Experience Design | Expertiential Design | Scoop.it
Journey through an in-depth brand experience re-design for Starbucks 600+ S. California coffee shops with a scope that included interior architecture, signage, signature furniture, materials, and outdoor landscaping.
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Windows Blue boasts an improved user experience - SlashGear

Windows Blue boasts an improved user experience - SlashGear | Expertiential Design | Scoop.it
SlashGear
Windows Blue boasts an improved user experience
SlashGear
A leaked version of Windows Blue has made its way online, and it shows off a bunch of new features that should improve upon Windows 8′s user experience.
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Can User Experience Design Help Egyptian Startups Find Success? - Wamda

Can User Experience Design Help Egyptian Startups Find Success? - Wamda | Expertiential Design | Scoop.it
Wamda
Can User Experience Design Help Egyptian Startups Find Success?
Wamda
First, the designer asks, who is the user? How old is he/she? What is his/her background? What is his/her personality?
Michael Allenberg's insight:

While most digital startups in the Arab World focus on their revenue and technology, perhaps they don't focus on user experience as much as they should. 

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The RITE Way to Prototype | UX Magazine

The RITE Way to Prototype | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

I very much agree with the iterative, Lean approach... However, I feel that for RITE to achieve a meaningful dialogue, there would have to be a minimum number of participants representing project stakeholders and not just a group of "random" end-users...

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Terry Patterson's comment, March 22, 2013 9:35 AM
I agree Michael. Plus, it strikes me as too lean approach for a large project. A small app or design for a very specific audience that you have access to perhaps, but for something larger might need a bit more variance in the user population that tests the design. In fact, I might be afraid of this narrow testing view, wouldn't you?
Michael Allenberg's comment, March 22, 2013 10:12 AM
Terry, I would be apprehensive at best!
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10 Ways How Video Can Improve The User Experience

10 Ways How Video Can Improve The User Experience | Expertiential Design | Scoop.it

Via Hans
Michael Allenberg's insight:

After having spent a few years as Lead UX at a media content company, I can attest to both the power and impact of video in enhancing User Experience... Both as augmented content AND instructional walkthroughs!

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Hans's curator insight, March 19, 2013 8:43 AM

One distinction between web and print is the ability to present multimedia. We have seen designers trying to figure out ways to incorporate this in home pages for several years, and so far most attempts have been made with debatable usability. Back then people asked: What can the developers do for us? Ok, great let's find a way to use it. So websites became reflections of the technological state rather than reflections of users' needs. But lately I witnessed an emerging web design trend that actually adds value to the users. Single page layouts with big images, animated backgrounds, music and smooth scrolling are everywhere. Did designers finally learn how to master the multimedia sandbox? Applied in the right way video can evoke attention, create emotional atmospheres, entertain audience and tell empathatic stories. This article explains how to do it in a user friendly approach with some practical examples.

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Service Design: Chapter 6: Developing the Service Proposition :: UXmatters

Service Design: Chapter 6: Developing the Service Proposition :: UXmatters | Expertiential Design | Scoop.it

The service proposition is essentially the business proposition, but seen from both the business and the customer / user perspective.

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Customers remember experiences, not content - The Guardian (blog)

Customers remember experiences, not content - The Guardian (blog) | Expertiential Design | Scoop.it
The Guardian (blog)
Customers remember experiences, not content
The Guardian (blog)
Digital content needs to be supported by great user experience (UX), solid digital strategy, attentive channel management and smart technology.
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Fred Zimny's curator insight, March 14, 2013 2:13 PM

True. Even for the press

Ameet Mehta's curator insight, March 15, 2013 2:41 PM

True that

Alex McCardell's curator insight, April 7, 2013 7:32 AM

In other words, it's the whole of its parts that count for any content strategy model.

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The good, the bad, the pretty and the ugly

Web design Today: The good, the bad, the nice and the ugly With the advent of HTML5/CSS3 and Web fonts, things seemed to look good for people with an aesthetic
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Fenya Su's curator insight, March 19, 2013 10:03 PM

"HTML is the structure, CSS is the presentation, and JAVA-script is the behavior."

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Evaluating the Usability of Web Photos | UX Magazine

Evaluating the Usability of Web Photos | UX Magazine | Expertiential Design | Scoop.it

Via Hans
Michael Allenberg's insight:

Great insight and take it fro me... I spent a adecade as a professional photographer!

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Hans's curator insight, April 3, 2013 12:19 PM

Photos are among the first things people pay attention to while browsing the Internet. They influence the first impression, and consequently might have a crucial impact on whether users want to continue exploring content or not. We can find photos everywhere in web design, and by representing the real world they complement information, explain concepts and augment atmospheres that we can relate to emotionally. But it's challenging to manage content in the currently growing multi screen landscape since the original purpose is easily lost in translation from one device to another. So I think it's a good idea to have a usability perspective on photos and maintain a consistency through every channel.

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Designing for Mobile, Part 2: Interaction Design - UX Booth | UX Booth

Designing for Mobile, Part 2: Interaction Design - UX Booth | UX Booth | Expertiential Design | Scoop.it

With the advent of smartphones, touch screens, and “app stores,” however, the opportunities for designers are now innumerable. It’s incumbent upon us to familiarize ourselves with the conventions of this still-relatively-new medium.

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This Secret Google Maps Gesture Is Totally Brilliant

So this is great. Google might have the smartest new gesture we've seen in a while: a smart, simple way to zoom in and out with one hand.
Michael Allenberg's insight:

Quite possibly the single best moblie User Experience innovation I have seen in a while! This is what it is all about folks... Simple, safe & USEFUL!

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Designing for Mobile: Interaction Design | UX Booth

Designing for Mobile: Interaction Design | UX Booth | Expertiential Design | Scoop.it

Via Hans
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Hans's curator insight, March 26, 2013 3:29 PM

Digital services can be divided in three main components: content, structure and interaction, which should support each other to deliver great user experiences. The first part in this series of articles about mobile design explains how to build information architectures that are suited for the right devices. The second part is focused on interaction design, which is the most exciting part of the creative field in my opinion. It defines the interface between humans and machines and explores how we engage with technology in order to accomplish our goals. This article presents a comprehensive introduction to the subject. It covers ergonomics like gestures and hit areas, transitions like swipes or expansions and finally common design patterns for inspiration.

Brian Yanish - MarketingHits.com's curator insight, March 30, 2013 5:54 PM

Designing for touch!

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Designing The Business Experience

1Our industry loves great design detail. Websites. Apps. Nuances. Dazzling our audience.Great functional works of art. But what about our client experience?
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Megan Wilson's comment, April 4, 2013 8:58 AM
enjoyed this presentation, thanks for scooping!
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Alteryx 8.5 and the Data Artisan: Focusing on the User Experience of the "New ... - Smart Data Collective

Alteryx 8.5 and the Data Artisan: Focusing on the User Experience of the "New ... - Smart Data Collective | Expertiential Design | Scoop.it
Alteryx 8.5 and the Data Artisan: Focusing on the User Experience of the "New ...
Smart Data Collective
The goal is to provide an easier, more intuitive user experience.
Michael Allenberg's insight:

It is time to start considering the User Experience of Big Data AND the User Experience CONSUMPTION of Big Data quickly...

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Art design and game mechanics can tell better stories than dialogue, say ... - Polygon

Art design and game mechanics can tell better stories than dialogue, say ... - Polygon | Expertiential Design | Scoop.it
Art design and game mechanics can tell better stories than dialogue, say ...
Michael Allenberg's insight:

Isn't immersion the Holy Grail of User Experience?

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Some Simple Models for User Context - The Understanding Group

Some Simple Models for User Context - The Understanding Group | Expertiential Design | Scoop.it

We tend to gravitate toward concrete tasks because they’re closer to the concreteness of the systems we’re focusing on making. But we have to always keep in mind that the artificial, binary, logical nature of the machinery can only roughly approximate the complexity of the organic, analog behaviors and needs of actual people.

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Lean Analytics – The One Metric That Matters And Other Provocations

Lean Analytics – The One Metric That Matters And Other Provocations | Expertiential Design | Scoop.it

Lean Analytics is about measuring progress through the Lean Startup process of Build -> Measure -> Learn.

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Kate Spade Reinvents Retail As A Lean Startup

Kate Spade Reinvents Retail As A Lean Startup | Expertiential Design | Scoop.it
The Kate Spade flagship in Japan serves espresso to encourage customers to chat and linger. And every Saturday, it releases an article of clothing you won’t find anywhere else.

Via Georgia Gibbs Design
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Georgia Gibbs Design's curator insight, March 18, 2013 12:08 PM

What we can learn from this Kate Spade design innovation: Using a clean uncluttered UI to produce signage in this in-store ipad app saved tons on print expence and is a tool that can be used to promote nationaly as well as managed by the local shop to feature merchandise specific to them. The launch is being used to feature a weekly 'release' but you can see it growing in time to be a useful tool for any item in the shop. It is like an additional sales person (and no, not a replacement) that can cross sell merchandise.

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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | Expertiential Design | Scoop.it

Mind maps can also be used to help you wrap your head around the content strategy needs for a product or service and to make those activities more tangible, organized, and structured.

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How to Effectively Manage a UX Design Team | UX Magazine

How to Effectively Manage a UX Design Team | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

Have a mission statement and a set of principles the team can follow, and make sure everything is pragmatic and achievable. If you pump your team up with lofty aspirations and blue-sky visions they will quickly become demotivated when the hard fist of reality shatters those dreams.

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Hans's curator insight, March 14, 2013 2:21 PM

To manage design teams must be a challenging responsibility that I hopefully will learn how to master someday, in a distant future. I mean, it requires a lot of experience and a sensitive gut feeling to unite a crew of creative souls, to balance innovation and dedication, and make everyone sail in the same direction.