Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Service transformation: Service design on steroids

Service transformation: Service design on steroids | Expertiential Design | Scoop.it
Creating a customer experience that is seamless across multiple channels is a challenge that service design aims to take on. To do this for a large organisation is a significant transformation challenge that goes beyond just designing a service.

Via Mario K. Sakata
Michael Allenberg's insight:

Service Design is not just a nice-to-have... It is essential to designing true User Experiences!

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Mario K. Sakata's comment, August 20, 2013 10:22 PM
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Where UX Comes From

Where UX Comes From | Expertiential Design | Scoop.it

With the rise of personal computing in the 1980s and then the Web in the 1990s, many of these trends converged on each other. Graphical user interfaces, cognitive science, and designing for and with people became the foundation for the field of human-computer interaction (HCI). 


Via Mario K. Sakata
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Lest we forget...

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16 Of The Year’s Best Ideas In UI Design

16 Of The Year’s Best Ideas In UI Design | Expertiential Design | Scoop.it
Half the world hasn’t even realized it yet, but we’re facing one of the greatest design challenges in humanity’s history: How do we connect this cloud-based digital world we’ve so quickly inhabited with the analog world we’ve inhabited for so long?

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The Spectrum of User Experience (1) | Information Architects

As we all perfectly know, designers are narcissists; programmers are nerds, and whoever wears a tie must be a clueless jerk. Designers, programmers and business people love to hate each other. That&#
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Looks to be the beginning of a great series of posts...

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Measuring an emotional quality of a product

Measuring the Emotional Quality of Products

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Alexis Brantes's curator insight, August 6, 2013 9:30 AM

Emogram is a computer-based software program that uses non-linear systems theory to analyze the 11 basic emotions, their interactions, and track the dynamic changes in emotions over time

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» Bringing User Centered Design to the Agile Environment

» Bringing User Centered Design to the Agile Environment | Expertiential Design | Scoop.it
Boxes and Arrows is devoted to the practice, innovation, and discussion of design; including graphic design, interaction design, information architecture and the design of business.

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Would you like service design with that? Presented by Suze Ingram a...

Service design focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-

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Alexis Brantes's curator insight, July 31, 2013 5:24 PM

Similarities between designing for online interaction and designing for services

Raquel Oliveira's curator insight, August 1, 2013 8:40 AM

um rapido tour sobre as facilidades que service design proporciona...

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It’s design, but not as they know it!

Engine Service Design presentation to the CIID Service Design Symposium

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How to Develop a Successful UX Strategy

UserZoom hosted a webinar with UX strategy expert Paul Bryan. In the webinar, Paul covered 7 important elements for developing a successful UX strategy.

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Paul always has great insight to share!

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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | Expertiential Design | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.

Via Mario K. Sakata
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This needs to be at the top of your reading list...

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Mario K. Sakata's curator insight, July 25, 2013 7:53 PM

McKinsey calls it a Customer Decision Journey.

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Designer’s Toolkit: Road Testing Prototype Tools | Cooper Journal

Designer’s Toolkit: Road Testing Prototype Tools | Cooper Journal | Expertiential Design | Scoop.it
Michael Allenberg's insight:

Which prototyping tool do you prefer? An excellent side-by-side comparison...

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6 Cognitive Biases you should know about

6 Cognitive Biases you should know about | Expertiential Design | Scoop.it
If you can understand how people think and design around their inherent quirks, you have at your disposal a powerful set of tools. I take a look at six, looking at how and how not to use them.
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Authentic Design | Smashing Magazine

Authentic Design | Smashing Magazine | Expertiential Design | Scoop.it

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Hans's curator insight, July 23, 2013 5:28 AM

Designers have tried to mimic the real world in order to create intuitive digital experiences that are easy to understand. But lately I read several articles mentioning how the digital medium is struggling to find it's own authentic design language, just like a teenage rebel trying to find a comfortable identity. From a usability point of view I see advantages with a purely digital design language, like the flat web design trend, because it allows us to focus on the content, it's readable and it's easy to load and view across devices. However, I also see disadvantages from a usability point of view since we have a legacy of mental models from interacting with an organic environment where textures, materials and shapes have certain abilities that are constant, stones are stones and act like stones, trees are trees and act like trees and so on. In contrast, nothing is constant in the digital world, all we can do is to define design patterns, like swiping down will update the content and a semi transparent box is clickable, so the question is how well we can define it.

Terry Patterson's comment, July 23, 2013 10:20 AM
Excellent insight, Hannes. Following what you mention, I have to wonder if deciding on design patterns for consistent experiences is the best way to focus our efforts as experience designers, or if it is better to adapt our data displays to however the user experiences the world and goes about obtaining data for everything they do. In this conundrum, do we over analyze and make things more complex for the user, or do we step outside of the interface paradigms and observe the user decide how they go about interacting with digital data? Personally, I'm enamored with the glass user interfaces (not Google glass) but the interface concepts on glass surfaces (from Corning a couple of years back: http://www.youtube.com/user/CorningIncorporated
The thing that strikes me here is that the medium matters and the interface matters, there are still design patterns that make these interfaces work, but the content can also be "unleashed" if you will from the interface and re-purposed, transferred easily and called at will. I don't have answers, but I believe like you that we can all shape the future of design patterns for the digital layer that we now have in our lives. Viva the device agnostic era!
Happy Designing!
Hans's comment, July 24, 2013 5:47 AM
First of all, Corning's interface made by glass is really awesome :) I definitely think design will be more organic and ubiquitous in the future. You made some good points. Maybe consistency through time is not the best way to design usable experiences since the only constant in the world is change, maybe the best way is to always, always keep up to date with how users interact with the world around interfaces and incorporate it into design work. And I totally agree with your device agnostic approach where content is free and not locked to any specific interface.
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Digital into the Third Dimension

From dematerialisation to rematerialisation. From scanning the world around us, to printing physical models created on computer. An evolution of matter and who

Via Alexis Brantes
Michael Allenberg's insight:

I wonder... As we move into designing for third dimensional space, will we truly be designing 3 dimensional experiences?

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SXSWi 2013- Building a better UX résumé

The dreaded résumé. How can one love something meant to condense and cram a person’s life and career into a handful of pages? We as job hunters hate them be

Via Terry Patterson
Michael Allenberg's insight:

This one is great! Thanks Terry!

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Juliana Loh's comment, August 17, 2013 2:01 AM
I wish i can just make one big question mark with a box beside it with a check-off.
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The Difference Between Information Architecture and UX Design

The Difference Between Information Architecture and UX Design | Expertiential Design | Scoop.it

UX builds on the foundation that IA provides, aiming to take that experience to the next level, both creatively and emotionally.


Via Mario K. Sakata
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The more things differ the more they are the same... You heard it here!

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User experience is not just design, it’s the key to innovation and growth at Putting people first

User experience is not just design, it’s the key to innovation and growth at Putting people first | Expertiential Design | Scoop.it
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The Secret to Building Large Websites: Website Architecture

The Secret to Building Large Websites: Website Architecture | Expertiential Design | Scoop.it
To build big time websites, you need to plan big. This guide provides an 11-step website architecture process you can adapt in your projects.

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Terry Patterson's comment, August 7, 2013 11:49 AM
Great article! I saw my role exactly here and I can relate with most all the activities that must be done when building a large site.
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Is Mobile Customer Experience Harder?

Is Mobile Customer Experience Harder? | Expertiential Design | Scoop.it

40% of ecommerce executives believe it’s harder to deliver a positive customer experience on mobile than online.


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Jean Schiller's curator insight, August 3, 2013 10:16 AM

Great article.  As it says, the key thing is to know *your* customers.  For some sites, customers are not visiting on the go.  Research is now showing that a large proportion of mobile users visit sites while at home, often while watching TV.

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Rating the Severity of Usability Problems

Rating the Severity of Usability Problems | Expertiential Design | Scoop.it

Accounting for problem frequency and severity are two critical ingredients when communicating the importance of usability problems. They are also two of the inputs needed for a Failure Modes Effects Analysis (FMEA), a more structured prioritization process.


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Enterprise Information Architecture: Because users don't care abou...

Lou Rosenfeld's day-long seminar on enterprise information architecture. For more information on the seminar, visit http://louisrosenfeld.com/eia/

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How to Improve Travel Website Conversion - UX Motel

How to Improve Travel Website Conversion - UX Motel | Expertiential Design | Scoop.it
Enter Now and Discover How to Improve Travel Website Conversion and Use Specific Useful Methods To Achieve The Best Results

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Services - Engine Service Design

Services - Engine Service Design | Expertiential Design | Scoop.it
Since 2000, Engine has supported organisations in the innovation, design and delivery of better services.

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Intel® Dynamic UX: Personalization for the Enterprise | IBR

Intel® Dynamic UX: Personalization for the Enterprise | IBR | Expertiential Design | Scoop.it
Michael Allenberg's insight:

Computers are powerful. They are multifaceted. And they have become indispensable.

But they can’t learn to predict a users needs .  Or can they!

 
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6 Cognitive Biases you should know about

6 Cognitive Biases you should know about | Expertiential Design | Scoop.it
If you can understand how people think and design around their inherent quirks, you have at your disposal a powerful set of tools. I take a look at six, looking at how and how not to use them.

Via Emilie Duciel
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Emilie Duciel's curator insight, July 24, 2013 5:40 AM

Cognititve biases are often linked to emotion. I ran into this article as I was looking for insights about emotional design. I thought it was a good catch with real examples.

I hope you appreciate it too. 

 

Source : Jerome Ribot - ribot.co.uk

Hans's curator insight, July 24, 2013 6:22 AM

Interesting article with simple but powerful points about cognitive biases to consider in digital design. I strongly believe that embracing psychology to identify user needs and wants is a road to successful experiences. Designing useful and usable products and services definitely require an understanding of human behavior.

Terry Patterson's curator insight, July 24, 2013 9:36 AM

A nice (and concise) reminder...