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Personas and outrageous software - an interview with Alan Cooper | Information & Design http://t.co/ZmQ016TN...
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The future of digital
Important to everyone of us!!!
Very authoriative deck about the digital marketplace.
A key message is that power is still highly concentrated. Are digital technology and social media the democratizing forces we thought they would be?
A very interesting and informative look into key metrics describing current and future trends related to digital marketing.
Not enough content on the web encourages UX researchers to use standardized usability questionnaires after each usability test.
Though I understand the purpose of Standardized Usability Tests and have used them (SUS), I see some limitations in using them IN ADDITION to the actual study's protocol: #1 addressing client -specific issues already requires tradeoffs in terms of issues to explore / questions to ask considering the average duration of individual tests and #2 it is possible to "be inspired"by standardzed tests and make sure these questions / aspects are addressed WITHIN the specific protocol. Of course #2 would not allow for comparability with other studies as the questionnaire is not delivered in a similar way. This is of course a big drawback in innovation research (as in R&D) projects where reference to previous studies / results is key, but how important is that for UX research in the context of customer projects?
How a great idea and concept can immediately turn into a negative experience!
Share your thoughts?
Bad design, compromises the Customer Experience
Customers need to have great experiences when they interact with an organization's digital presence. But what can businesses do to improve digital experiences? A new report from Forrester Research lays out ten specific things.
“great digital experiences don’t happen by accident they must be designed.
From the customer’s point-of-view, the goals are pretty clear: the report unsurprisingly notes that customers simply want experiences that are enjoyable, easy and useful."
Please share experiences you have had across different brands, and suggestions where improvements can be applied?
Improve the value of every "Moment of Truth" for your customers so that they may become loyal and engaged to your business.
And what better way to do this than bringing together the best of approaches and methodologies that have evolved in the fields of UX and CX (and perhaps others?) and plan a corporate strategy and the associated systems that are truly “customer-focused.” That to me could be the Holy Grail for 21st Century Business and the answer to the question of why customer experience and user experience matter.
If you visit the GDS offices one of the first things you will notice is that every spare bit of wall space is covered in drawings, sticky notes, index cards and diagrams. Instead of keeping our ideas, plans and work-in-progress buried in digital tools, documents, Gantt charts and emails, the teams here manage their workflow through their walls. We love our walls and they talk to us.
I'm an Agile fan!
With Nike, marketing is more than a department. They combine smart marketing with great communication and personal engagement. A recipe for success!
Great User Experience = Great Customer Experience!
Nike shows how well they understand their customer journey, and offer the right customer engagement that delivers on all front!
Are you ready to "Just Do It"?
I chose this article for Shannon because she likes nike products and running shorts. She also plays soccer and uses nike things when she plays.
Opening keynote presentation for World Usability Day in Bristol, UK 14 November 2013
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site
An info graphic about UX... WIN WIN!!!
Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.
More on great design for maximum impact. This time, websites.
While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is.
Digital writing encompasses elements of content strategy: building information architectures, determining content requirements, and finding ways to solve UX problems with things like videos and tools. Our job is to model, structure, and create information.
Bubbli is a new iPhone app that lets you create and share impressive 360-degree photospheres.
This app is the prime example of taking existing native mobile functionality and creating awe-inspiring Experience on top!
Incorporate conditional loading into your design for a better UX TechRepublic (blog) A number of websites are falling behind the mobile usage curve by not including Responsive Web Design (RWD), Progressive Enhancement (PE), and/or Adaptive Web...
It's a sad fact that the biggest problem freelancers face, is disagreements with a client once a project has started. It seems — judging by the amount of pro
User experience is increasingly important, but there's not enough design talent to go around. Here's how to thrive anyway.
Nice to see UX making its way to management requirements.
Ask a designer what their toughest challenge is and many will say its being asked by clients to justify a business case, or return on financial investment in design, before anything has been designed.
Well, this article is about easing, so that’s obviously the answer, but to understand what’s really going on here, we need to look deeper into the fundamentals of animation. We’ll take this step by step — we’ll learn the underlying concepts, explore ease-in and ease-out, break down easing curves and finally see how it all applies to UI Design.
There is a very fine line between Easing and Annoying!!
Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.
Vision is the main perceptual system used on the web. How people scan content and decide where to focus their attention is essential to understand in order to create good UX. Eye-tracking research indicates that web users have developed patterns of visual perception. This article presents four design rules to consider based on those findings.
Psychology and UX go hand in hand. One could even consider UX as a subset within the school of psychology. UX often talks about how it incorporates psychology, but what would a UX Psychologist actually bring?
User stories are one of the most popular alternatives to traditional user requirement specifications. But despite their promising name, user stories are not about—and don’t necessarily help—users at all. In most cases, user stories are written about roles that users adopt and take no account of the needs and behaviors of real users.
Quite possibly the most original and thought-provoking post in a while! Absolutely essential conceptual thinking from a unique perspective... Combining elements of Experience Design that are integral to the success of cross-disciplinary Agile teams, while retaining the spirit and velocity of Scrum!
Cognition is about knowledge and understanding, so there's a ton of psychological principles that fall under the umbrella of cognition.
Simple and clear article on 6 factors that influence the user when deciding on accomplishing goals. Factors that often cause users not to take action.
Users are over flooded by digital services every time they open their connected devices. All you need to do is to look at your smartphone , it offers endless options: read your mail, check your Facebook, send a tweet, pay the bills, buy a pizza, schedule a meeting etc. So what happens when people are trying to arrange their entire lives on a 4 inch display? Every fraction matters and it's our mission as designers to eliminate all obstacles for the users so they can reach their goals smooth as silk. Of course, it's a challenge to know how different users will react to certain design decisions, and we all know the only way to get true validation is by testing. But before testing something you must build it, and in order to avoid generic design mistakes while doing that I think it's a good idea to learn the basics of human cognition. This article explains two useful principles that all designers should be aware of.
At the Los Angeles User Experience Meetup & IxDA organized by Crystal Ehrlich in September, Media Contour 's Project Director, Luke Swenson, was lucky enough to catch up with speaker, author, and thought leader Steve Portigal of Portigal…...
Reseach early, research often, and research thoroughly!
What’s the very first thing you do when you meet one of the ‘fathers of the iPod‘? Complain about central heating, that’s right.
The ultimate Experience is being crafted and we don't even realize it yet... The Internet of Things is on its way VERY soon!
While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is. Here are four common UX myths and how we can ...