Expertiential Design
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Experiential coding: The science behind experience design

Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound. How much … (What is the science behind experience design?

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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Impact Mapping - How to make an impact with your product

Impact Mapping - How to make an impact with your product | Expertiential Design | Scoop.it
Impact Mapping is a game-changing method that can improve the way many teams build products. This blog post describes the way how to use this technique.

Via Mario K. Sakata
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Usability Matters: #ServiceDesign Heuristics Field Guide (download possible)

Usability Matters: #ServiceDesign Heuristics Field Guide (download possible) | Expertiential Design | Scoop.it
Really excited to introduce a fun, easy to use field guide for analyzing service experiences! This brilliant workbook is packed with exercises that provide structure for anyone who wants to apply design thinking to service experiences. How are are you currently reviewing your services? Do you truly understand the ways in which they are connected?…
Via Fred Zimny
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Shape Magazine: How to Use #DesignThinking to Hit Goals

Shape Magazine: How to Use #DesignThinking to Hit Goals | Expertiential Design | Scoop.it
There's something missing from your goal-setting strategy, and it could mean the difference between meeting that goal and falling short. Stanford professor Bernard Roth, Ph.D., created the "design thinking" philosophy, which says you should approach goals in every aspect of your life (health related and otherwise) the same way designers approach real-world design problems. That's…
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UX is too important to be left to UX designers

UX is too important to be left to UX designers | Expertiential Design | Scoop.it
UX only works when everyone in your team is onboard. Here's how to rethink your job description with best practice user experience design in mind.

Via Jean-Luc Le Moal
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Marc Stickdorn’s deck: #ServiceDesign and Startups: This Lean Agile Design Thingything

Marc Stickdorn’s deck: #ServiceDesign and Startups: This Lean Agile Design Thingything | Expertiential Design | Scoop.it
 
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Fast Company: This Is How You’ll Shop In 2020 #retail #customerexperience

Fast Company: This Is How You’ll Shop In 2020 #retail #customerexperience | Expertiential Design | Scoop.it
If you want to be happy, recent research suggests, you should spend your money on experiences, not things. It’s a wise sentiment, with income being a limited resource and all. You work hard for your paycheck. You want to get the most out of it. On the other hand: Shopping is fun! Thanks to the…
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The Human Centered Design Guidebook Every Designer Must Read by Amplero’s Head of UX Design Dave Landis - UX Motel

The Human Centered Design Guidebook Every Designer Must Read by Amplero’s Head of UX Design Dave Landis - UX Motel | Expertiential Design | Scoop.it
With a vast amount of experience under his belt in various subfields of user experience, Dave Landis shares his knowledge about the world of user centered design.

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Gil Press: Top 10 Hot Artificial Intelligence (AI) Technologies

Gil Press: Top 10 Hot Artificial Intelligence (AI) Technologies | Expertiential Design | Scoop.it

The market for artificial intelligence (AI) technologies is flourishing. Beyond the hype and the heightened media attention, the numerous startups and the internet giants racing to acquire them, there is a significant increase in investment and adoption by enterprises. A Narrative Science survey found last year that 38% of enterprises are already using AI, growing…


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User Research is Overrated

User Research is Overrated | Expertiential Design | Scoop.it
Up-front User Research is a form of Product Procrastination. It’s busy-work, it’s a way to avoid making hard decisions. It delays the need to make something tangible. I know I shouldn’t be saying…

Via Mario K. Sakata
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How would you define the role of Design in building a Product? – Product Disrupt Blog

How would you define the role of Design in building a Product? – Product Disrupt Blog | Expertiential Design | Scoop.it
Majority of us now understand the vitality of design in building a digital product and to see it succeed. It’s no longer a secret that the products designed better are now market leaders in their…

Via Mario K. Sakata
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Proto-journey: A Lean UX Customer Journey Map

Proto-journey: A Lean UX Customer Journey Map | Expertiential Design | Scoop.it
Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. They’re also helpful in initiating and reinforcing corporate awareness of the customer’s point of view to ensure it’s included in strategic planning.... Read More →

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The business case for #digital transformation | ZDNet

The business case for #digital transformation | ZDNet | Expertiential Design | Scoop.it
Forrester recently researched the impact of digital adoption on CX and ROI and some of our key takeaways are below:

Via Fred Zimny
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Adaptive Path’s guide to experience mapping

Adaptive Path’s guide to experience mapping | Expertiential Design | Scoop.it
The Customer Journey Mapping methodology will help businesses in the service industry unleash collaborative creativity and come up with innovative new service concepts

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Shape Magazine: How to Use #DesignThinking to Hit Goals

Shape Magazine: How to Use #DesignThinking to Hit Goals | Expertiential Design | Scoop.it
There's something missing from your goal-setting strategy, and it could mean the difference between meeting that goal and falling short. Stanford professor Bernard Roth, Ph.D., created the "design thinking" philosophy, which says you should approach goals in every aspect of your life (health related and otherwise) the same way designers approach real-world design problems. That's…
Via Fred Zimny
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Sustainable Design | UX Booth

Sustainable Design | UX Booth | Expertiential Design | Scoop.it
The international scientific consensus is that the negative impacts of global warming are being felt now, and forecasts are grim. Only organized global action will stave off the worst. James Christie, a speaker at IA Summit 2017, explains how UX designers can make their own contribution in this fight against climate change.

Via Mario K. Sakata
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How Bristol embraced the IoT and why it's succeeding as a Smart City - IoT Tech Expo

How Bristol embraced the IoT and why it's succeeding as a Smart City - IoT Tech Expo | Expertiential Design | Scoop.it
You may have come across a feature about why Bristol is the best place to live in the UK, but how are they using IoT to help them succeed?

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Dan Roberts's curator insight, March 8, 7:01 AM
Some insights into Bristol's smart city project...
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Shouting To Be Heard!

Shouting To Be Heard! | Expertiential Design | Scoop.it

If we want our ideas to be embraced, we have 2 choices:


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 5, 7:12 PM
Trying to make your brand heard?

2 choices, which one do you think will yield greater results:

1. We can shout to be heard
2. We can listen to understand


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UX Research Cheat Sheet

UX Research Cheat Sheet | Expertiential Design | Scoop.it
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

Via Alexis Brantes
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Hacking Product Design

Hacking Product Design | Expertiential Design | Scoop.it
The seasoned PM turned VC, Josh Elman argues that the key question that product people should ask, is “how many people are really using your product?” Elman points out that most of the fluffy numbers…

Via Mario K. Sakata
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The Truth About #CustomerExperience #customerservice

The Truth About #CustomerExperience #customerservice | Expertiential Design | Scoop.it

  Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts…


Via Fred Zimny
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This is why user experience is more important than price

This is why user experience is more important than price | Expertiential Design | Scoop.it

When was the last time you went into a store and purchased something? Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general…


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How Do People Use Virtual Assistants on Their Smartphones?

How Do People Use Virtual Assistants on Their Smartphones? | Expertiential Design | Scoop.it
Usage varies by generation

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You Need to Manage Digital Projects for Outcomes, Not Outputs

You Need to Manage Digital Projects for Outcomes, Not Outputs | Expertiential Design | Scoop.it

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means.Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing…


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This is why user experience is more important than price

This is why user experience is more important than price | Expertiential Design | Scoop.it

When was the last time you went into a store and purchased something? Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general…


Via Fred Zimny
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Connected Devices - IBM Watson IoT

Connected Devices - IBM Watson IoT | Expertiential Design | Scoop.it
91% of electronics business executives said IoT would reshape their brand identity. See how IBM's Watson is helping those companies become industry leaders.

Via Dan Roberts
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Dan Roberts's curator insight, February 17, 5:23 AM
IBM's vision for the future with IoT (and Watson)