Expertiential Design
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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | Expertiential Design | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.

Use these 5 hard won tips and your images won't fight your site's desire to connect, create community and convert visitors into buyers and members.

 

 


Via Martin (Marty) Smith
Michael Allenberg's insight:

Having spent over a decade as a professional photographer, this is spot on! Of utmost interest to Experience Designers interested in persuasive design methodologies! 

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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Designers are using “dark UX” to turn you into a sleep-deprived internet addict

Designers are using “dark UX” to turn you into a sleep-deprived internet addict | Expertiential Design | Scoop.it
Last week, Facebook rolled out an update to the design of its News Feed. The design tweaks—near imperceptible pixel spacing and color enhancements—were meant to make Facebook’s infinitely updating cascade of stories even easier to consume and comment on. "Small changes, like a few extra pixels of padding or the tint of a button, ca
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7 Must-Read User Experience Books for Designers - #service #design

7 Must-Read User Experience Books for Designers - #service #design | Expertiential Design | Scoop.it
The development Momentum of the UX industry turns into a gusher in recent years, more and more young people want to get into the industry. However, they don’t know much about user experience design. How to be a good user experience designer? Gorky once said that books are the ladder of human progress. If you want…

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The rise of personal assistants - #service #designthinking

The rise of personal assistants - #service #designthinking | Expertiential Design | Scoop.it
Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these…

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4 Slack bots disrupting the enterprise - #service #designthinking

4 Slack bots disrupting the enterprise - #service #designthinking | Expertiential Design | Scoop.it
Conversational interfaces have become more common in our lives, from consumer bots on Facebook, to Alexa and Google helping us at home, to bots on Slack that make your working life easier and more productive. To understand more about products helping shepherd conversational UI into the enterprise, I interviewed four companies who are preparing to…

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My strangelove for Christina Wodtke's How I Stopped Worrying and Learned to Love Design Thinking - #service #servicedesign #designthinking

My strangelove for Christina Wodtke's How I Stopped Worrying and Learned to Love Design Thinking - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
If you like this article, you probably want to sign up to be notified when my new book on Visual Thinking is out (in less than a month, I promise!) When I first heard about Design Thinking, I thought it was a clever rebranding effort by IDEO to charge twice as much for user-centered design. What can…

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User Interfaces for Variable Fonts

User Interfaces for Variable Fonts | Expertiential Design | Scoop.it
Variable fonts give us a new, wide open typographic space with which to work.
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What your business needs to put in place if it wants to be #agile, fast, and #digital - #service #servicedesign #designthinking

What your business needs to put in place if it wants to be #agile, fast, and #digital - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
Executives are ready to roll up their sleeves and start doing the heavy lifting required to pull off a digital transformation. Our colleague, Paul Willmott, recently captured this idea in his LinkedIn blog quoting a CEO he spoke with at Davos. “Last year at Davos, digital was all about hype,” he said. “This year it's all about…

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Enhance User Productivity With Just 3 UX Tips - UX Motel

Enhance User Productivity With Just 3 UX Tips - UX Motel | Expertiential Design | Scoop.it
Designing software with a positive user experience can drastically improve employee productivity. Every UX designer should keep these 3 principles in mind.
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10 Expert Tips on How to Choose Color Schemes for Your Infographics

10 Expert Tips on How to Choose Color Schemes for Your Infographics | Expertiential Design | Scoop.it
10 expert tips for non-designers on how to choose the perfect color schemes for your infographics, using principles from color theory and graphic design.
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How can #creative industries benefit from #blockchain? - #service #servicedesign #designthinking

How can #creative industries benefit from #blockchain? - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome. Many readers will be familiar with blockchain as the underlying enabling technology developed for Bitcoin, a cryptocurrency. Klaus Schwab, founder and executive chairman of the World Economic Forum, provides this summary in his book on the Fourth…

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SVG can do THAT?! by sdrasner

SVG can do THAT?! by sdrasner | Expertiential Design | Scoop.it
A presentation created with Slides.

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If the end of Customer Experience, UX and Service Design is near? Deal with it. - How to be a leader in #service: #servicedesign and #designthinking

If the end of Customer Experience, UX and Service Design is near? Deal with it. - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
It’s just that I don’t see many services interacting so much with people anymore

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Your Customers Still Want to Talk to a Human Being - How to be a leader in #service: #servicedesign and #designthinking

Your Customers Still Want to Talk to a Human Being - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
The rise of the internet has opened up new possibilities for communicating, from emailing and blogging to mobile video chatting and exchanging GIFs over messaging apps. This digitization has not been limited to consumer interactions. Most businesses now communicate with their customers through multiple online channels, and invest in software to track, personalize, and optimize…

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How to Build a Marketing Plan for Voice Search

How to Build a Marketing Plan for Voice Search | Expertiential Design | Scoop.it
Grab the practical guide to preparing for voice search, ensure your team have a full understanding of just how transformational it will be. Download now!
Via Pedro Da Silva
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All Platforms Are Not Equal - #service #design

All Platforms Are Not Equal - #service #design | Expertiential Design | Scoop.it
The dramatic influence of the internet on how businesses operate and the emergence of a handful of gigantic, digitally enabled corporations have led to breathless pronouncements regarding the importance of a peculiar new class of monopolies built on digital platforms. These platforms, it is argued, fuel network effects that lead inexorably to winner-take-all marketplaces.1 This perspective…

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Enabling seamless lifelong learning journeys—the next frontier of digital education - #service #designthinking

Enabling seamless lifelong learning journeys—the next frontier of digital education - #service #designthinking | Expertiential Design | Scoop.it
In emerging markets, the digital transformation of education is gaining traction, and all stakeholders can benefit if they seize new opportunities for collaboration. Unlike many other sectors, education has come a little late to the digital dance.1But after the initial hype and subsequent disillusionment of mostly modest learning outcomes in the early stages of educational technology…

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI - #service #servicedesign #designthinking

A Survey of 3,000 Executives Reveals How Businesses Succeed with AI - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
The buzz over artificial intelligence (AI) has grown loud enough to penetrate the C-suites of organizations around the world, and for good reason. Investment in AI is growing and is increasingly coming from organizations outside the tech space. And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its…

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Strategy & business' a strategists guide to #blockchain - #service #servicedesign #designthinking

Strategy & business' a strategists guide to #blockchain - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
An expensive work of art changes hands.Neither the buyer nor the seller is named publicly, but the exchange is verified, the provenance of the painting travels with it, and the artwork is automatically insured against theft. A voting machine records votes in a frontier country known for past political corruption. Though there is no central…

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The Move From Product to a Service Mindset - #service #servicedesign #designthinking

The Move From Product to a Service Mindset - #service #servicedesign #designthinking | Expertiential Design | Scoop.it
In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist…

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It’s All About Understanding Your Users: An Interview with Luke Grohovsky - UX Motel

It’s All About Understanding Your Users: An Interview with Luke Grohovsky - UX Motel | Expertiential Design | Scoop.it
Dive into what it takes to truly understand your users, and how to achieve a successful design with the skilled Luke Grohovsky.
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January’s Top Picks: Will UX Designers Be Replaced by Artificial Intelligence in 2017? - UX Motel

January’s Top Picks: Will UX Designers Be Replaced by Artificial Intelligence in 2017? - UX Motel | Expertiential Design | Scoop.it
A great list of articles written by leading experts, which provide various arguments on the subject of artificial intelligence entering the world of UX.
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20 Things I Learned About Browsers and the Web

20 Things I Learned About Browsers and the Web | Expertiential Design | Scoop.it
Things you always wanted to know about the web but were afraid to ask. Learn about the web & browsers in this interactive experience created by Google & illustrated by Christoph Niemann.
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To those new to design – CCA IxD Thesis Writings – Medium

To those new to design – CCA IxD Thesis Writings – Medium | Expertiential Design | Scoop.it
It seems you have chosen design for a career. At this point, I probably cannot dissuade you from the horrible decision you have made, given you’ve thrown gobs of time and/or money (more than likely…
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Principles for Mobile Design :: UXmatters

Web magazine about user experience matters, providing insights and inspiration for the user experience community

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Why productivity growth is becoming irrelevant? - How to be a leader in #service: #servicedesign and #designthinking

Why productivity growth is becoming irrelevant? - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
Much design, branding, and advertising activity is also essentially zero-sum.

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