Expertiential Design
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This Smartwatch Concept Projects Notifications Directly Onto Your Hand

This Smartwatch Concept Projects Notifications Directly Onto Your Hand | Expertiential Design | Scoop.it
While smartwatches could make us even more addicted to the online world, the Ritot is taking constant connectivity to the extreme.

Via Tiaan Jonker
Michael Allenberg's insight:

An amazing concept delivering outside-the-box innovation. #InnovateorDie

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Mary-Jane Lewis's curator insight, September 21, 2014 6:30 PM

NOW can people see my point that they will regret getting a tattoo anywhere on their body - especially the back of the hand , as they won't be able to use this watch/phone/computer .  To my dippy son, "Ah, revenge is sweet ."

Margarida Sá Costa's curator insight, September 23, 2014 2:08 PM

NICE!

Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Why Product Thinking is the next big thing in UX Design

Why Product Thinking is the next big thing in UX Design | Expertiential Design | Scoop.it
Life’s too short to build something nobody wants…
Michael Allenberg's insight:

This is an excellent piece about integrating holistic design thinking with thoughtful product design. Best quote in the whole piece - "Products become meaningful when the provided solution fits the uncovered problem."

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Romain MAZUIR's curator insight, July 15, 4:13 PM

Why Product Thinking is the next big thing in UX Design #H2MWP

Stephane Sommer's curator insight, August 7, 1:32 PM

This is an excellent piece about integrating holistic design thinking with thoughtful product design. Best quote in the whole piece - "Products become meaningful when the provided solution fits the uncovered problem."

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Transparency First — Cover Culture

Transparency First - Cover Culture - Medium
How We Designed Cover 2.0

Via Mario K. Sakata
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The Power of Product Design in Customer Experience

The Power of Product Design in Customer Experience | Expertiential Design | Scoop.it
First impressions generally happen in less than 7 seconds. Design is key to the customer experience and can mean the difference in winning the customer.

Via Fred Zimny
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A Beginner’s Guide to Understanding UX Design

A Beginner’s Guide to Understanding UX Design | Expertiential Design | Scoop.it
Thinking of working on your conversion optimization and landing page optimization? understanding UX design is essential for conversion optimization.

Via Mario K. Sakata
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4 Invisible User Experiences you never knew about

4 Invisible User Experiences you - Hackerpreneur magazine - Medium
Never Knew About

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The 5 Deadly Sins Against Customer-Centric Innovation

The 5 Deadly Sins Against Customer-Centric Innovation | Expertiential Design | Scoop.it
It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps,  is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking altogether.Here are 5 ways your company may be destroying innovative ideas before they have a chance to be considered.1. Focusing too much on the productOn

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

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Kurt Lohmann's curator insight, August 6, 6:45 PM

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

ERBRAINS MICROSOFT DYNAMICS's curator insight, August 7, 12:55 AM

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

Darcy Bevelacqua's curator insight, August 7, 5:33 PM

You can't offer the right experience every time-you must keep innovating. Most cultures make this difficult. REad the article to find out how your company may be working against innovation. 


 

 

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Strategy versus Design Thinking

Strategy versus Design Thinking | Expertiential Design | Scoop.it
Underthinking is as just bad as Overthinking

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Mike Donahue's curator insight, August 3, 10:13 AM

The one key take away here the need for "strategic action." Well thought out article that looks at the strengths and weaknesses of both strategic vs design thinking and how to leverage the best of both. It's not a true this vs that article which I usually hate. It recommends when to use one or the other as well as ideas to combine aspects of each for maximum effect.

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The 7 Essentials of Customer Experience

The fundamental tenets of great customer experiences are comprised of these 7 essentials components. This presentation summarises a new model for measuring and…

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

From this 2011 slide show, where do you stand on the essentials:

 

1. Predictable

2. Efficient

3. Convenient

4. Personality

5. Personal

6. Advocacy

7. Affirmation

 

CES (Customer Effort Score) outperforms NPS and Customer Satisfaction measures in predicting behavior, do you agree?

 

We certainly see today a key driver in providing frictionless experiences.

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Eric_Determined / Eric Silverstein's curator insight, July 24, 1:07 PM

From this 2011 slide show, where do you stand on the essentials:


1. Predictable

2. Efficient

3. Convenient

4. Personality

5. Personal

6. Advocacy

7. Affirmation


CES (Customer Effort Score) outperforms NPS and Customer Satisfaction measures in predicting behavior, do you agree?


We certainly see today a key driver in providing frictionless experiences.

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Smartwatch UX Design - The Top Considerations

Smartwatch UX Design - The Top Considerations | Expertiential Design | Scoop.it
Smartwatch UX design deserves its own area of considerations because of the hardware, software, functionality as well as small screen size of smartwatches

Via Mario K. Sakata
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The future of color in Web design

The future of color in Web design | Expertiential Design | Scoop.it
Color trends change, but vibrant color choices are a design element that stand the test of time. Bright color choices contribute to and work with the design itself to help provide valuable user experiences.

Via Mario K. Sakata
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AI Websites That Design Themselves

AI Websites That Design Themselves | Expertiential Design | Scoop.it
This is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs. Want to add e-commerce? Social feeds? A different layout? The Grid just takes care of it. This is not a website builder. This is your personal AI web developer. Its first masterpiece is the website you're looking at right now. Its next one could be yours.

Via Mario K. Sakata
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The Key to Customer Engagement

The Key to Customer Engagement | Expertiential Design | Scoop.it
How important is the customer experience map for today's #marketing teams? http://t.co/RahjTJP3vw @FLB_Research @Technology_Adv #CX

Via Fred Zimny
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Why does enterprise multi-channel digital experience remain so elusive?

Why does enterprise multi-channel digital experience remain so elusive? | Expertiential Design | Scoop.it
The trends that drive digital transformation require the marketing department to become a key stakeholder, the same as the IT department, and the lines of business.

Via Fred Zimny
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Eyetracking: How to Watch Gap Between the Clicks (and Why)

Eyetracking: How to Watch Gap Between the Clicks (and Why) | Expertiential Design | Scoop.it
We can track clicks and cursors but that doesn't tell us the whole story of what our users are actually interested in. Charles walks us through eyetracking.

Via Mario K. Sakata
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Performance is User Experience

Performance is User Experience | Expertiential Design | Scoop.it
Page load time and how fast your site feels is a large part of the user experience and should be weighed equally with the aesthetics of your site.

Via Mario K. Sakata
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Why Care About Design?

Why Care About Design? | Expertiential Design | Scoop.it
Why care about design? Even as a professional designer, I ask myself that sometimes. There are days when my work feels inconsequential. After I’ve spent an hour agonizing over a button’s pixel alignment, or vacillating between two indistinguishable shades of gray, I find myself wondering: will anyone even notice? On those days, I have to …

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- Beta version - Service Innovation Canvas

A Beta version of the Service Innovation Canvas.

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Raquel Oliveira's curator insight, August 3, 4:17 PM

Ferramentas para modelagem de negócios, construção de novos serviços, etc.

Um rápido guia de muita inspiração para quem busca soluções inovadoras e práticas.

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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Expertiential Design | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

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Commercial Business's curator insight, July 31, 7:32 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

soundsaves's curator insight, August 2, 7:33 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

Marketing Leap's curator insight, August 9, 7:21 PM

'Micro-moments' was a huge topic at the Google masterclass in Brisbane last week. Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. How do see this impacting on your marketing efforts?


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Digital Transformation: Reimagining the User Experience

Digital Transformation: Reimagining the User Experience | Expertiential Design | Scoop.it
Employees increasingly expect the user experience at work to be as user-friendly as software at home, so CIOs today must provide a better user experience.

Via Andy Thompson
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Embracing the rise of the technical CMO

Embracing the rise of the technical CMO | Expertiential Design | Scoop.it
Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role of the CMO are evolving. Being “tech savvy” is no longer enough. The understanding of difficult marketing functions must be part of the CMO’s DNA. Creativity is vital too – but the best CMO’s embody a fusion of artistry and digital mastery.

Redefining the role of the CMO

It’s time to redefine the role of the CMO! The next generation should blur ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 21, 7:40 PM


Do you agree that standing still in today's environment will leave you in the dust of your forward thinking competitors?


Key areas addressed:

- Combine creativity and technology

- Understand data

- Company cohesion

- Multiple customer strategies


Gartner predicts that by 2017, CMOs will spend more on IT than CIOs. 67% of marketing departments plan to increase their spending on technology-related activities over the next two years. Gartner goes as far as redefining the title of the CMO to a Chief Marketing Technologist. Gartner claims the CMT’s role is to align marketing technology with business goals.


A technical CMO needs to filter the brand ethos into all departments, and right through the customer journey.


As Corrine Sklar, CMO @Bluewolf said, ‘Tomorrow’s CMOs are harnessing all available data across digital silos, giving their customers the intimacy they require and maximising each interaction.’


The new generation of CMO's must understand that all data is not created equal. From experience they know which indicators move the needle. Not all numbers matter.


The technical CMO will test which methods are most effective and then build strategies to improve on failures. #Omnichannel is the Holy Grail, where a brand can fluently communicate with customers across a host of devices and platforms.


The CMO is under more pressure than ever before to make brand-changing decisions and be the flag bearer for a brand’s technical revolution. The industry must embrace artistry and digital creativeness, and welcome the rise of the technical CMO.

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Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend

Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend | Expertiential Design | Scoop.it
Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But to explain the power of this trend, I need to tell you about poop. That’s the uncomfortable part.For the past five years or so, I’ve struggled with intestinal discomfort. (I’ll spare you the gory details.) I spent countless hours crawling the web searching for a possible diagnosis and tried dozens of different re
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