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Does Your Web Design SING? New Neuromarketing Research Suggests It Should

Does Your Web Design SING? New Neuromarketing Research Suggests It Should | UX Design | Scoop.it

How does your web design SOUND? Strange question, but new neuromarketing research suggests we mentally sound out words we read. Implications for web designers are significant and new.

Most web designers care about how their design LOOKS, but maybe we should worry about how our sites SOUND too. Sound is a HUGE learning aid and one easy to overlook as we focus on colors, font and line.

Adds weight to how VOGUE uses alliteration to create powerful marketing as discussed in 8 Visual Marketing Tips from Vogue
https://www.haikudeck.com/visual-marketing-8-tips-from-vogue-art-and-design-presentation-QPRubvrcT8

and on Scoop.it
http://sco.lt/8qjz7Z

 


Via Martin (Marty) Smith
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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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MaxMedia Announces You&Me Advanced Philosophy for Helping Marketers Deliver Holistic Consumer Experiences | SYS-CON MEDIA

SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
Michael Allenberg's insight:

Excellent direction and philosophy shaping the future of Customer Experience design coming from Atlanta's own #MaxMedia @chuckjob

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User Experiences for Digital Natives

User Experiences for Digital Natives | UX Design | Scoop.it

Via Hannes
Michael Allenberg's insight:

Technology plays a key role in the lives of Digital Natives. Having Internet access 24/7 is the norm and they depend heavily on their mobile devices.

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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | UX Design | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.

Use these 5 hard won tips and your images won't fight your site's desire to connect, create community and convert visitors into buyers and members.

 

 


Via Martin (Marty) Smith
Michael Allenberg's insight:

Having spent over a decade as a professional photographer, this is spot on! Of utmost interest to Experience Designers interested in persuasive design methodologies! 

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Martin (Marty) Smith's curator insight, July 24, 5:15 AM

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Top 10 Mistakes in Web Design

Top 10 Mistakes in Web Design | UX Design | Scoop.it

The 10 most egregious UX offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Marty Note
If you took a day and fixed any of these Top 10 Web Design Mistakes That Apply you would make 50% more this holiday season. These are "cost of poker" fixes that can easily remain for years and years. Every year one of these mistakes exists your website is 10% less effective.

When you make 2 or more of these mistakes you pay with an order of magnitude more pain for each added mistake so 2 mistakes doesn't cost you 20%. No 2 mistakes cost you 200% of what your website could be doing for you.

Fix all 10 of these basic problems and your site is on its way to its "mission critical" place in your company.

 


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Martin (Marty) Smith's curator insight, July 22, 12:16 PM

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Rescooped by Michael Allenberg from Designing design thinking driven operations
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[SIS] Innovation & Designing for Impact

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com


Via Fred Zimny
Michael Allenberg's insight:

WOW! Just wow!!!

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | UX Design | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


Via Terry Patterson
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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 10:22 AM

A great way to break into mental models!

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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#Mobile and #Voice of the #Customer: All About Actionability

#Mobile and #Voice of the #Customer: All About Actionability | UX Design | Scoop.it
As business managers or owners, we’re constantly faced with opportunities to widen the range of programs that we run — so how does the go/no go decision get made?Som

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 18, 4:01 PM

"The saying goes ‘timing is everything’ and it doesn’t apply more anywhere than in #VoC programs. The #journey your #customers go through, both before and after they become customers, can be broken down into distinct steps. Each represents a potential breaking point where the potential of the relationship can be diminished or enhanced."


Certainly #Mobile provides greater opportunities to engage at a variety of touch points during your customer journey.

 

Share a recent Mobile experience where the brand took the right step to address your needs or provide the right incentive that led to a purchase?

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Fjord Service Design Academy: A business case for transformative serv…

Fjord Service Design Academy: A business case for transformative serv… | UX Design | Scoop.it
Nancy Birkhölzer and Melanie Wendland from Fjord’s Service Design Academy delivered a keynote at the Service Design Conference organized by the German chapter …

Via Mario K. Sakata
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How to Choose the Right UX Metrics — Medium

How to Choose the Right UX Metrics — Medium | UX Design | Scoop.it
The HEART Framework helps measure the quality of user experience.
Michael Allenberg's insight:

What an interesting introduction to HEART!

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People Don't Care About Your Brand

Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they…


Via Fred Zimny
Michael Allenberg's insight:

Creating a Brand Experience that resonates in today's digital economy requires carefully crafted User Experiences in alignment with the Three Principles in this deck!

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Integrating Human-Centered Design to unlock a step-change in value creation

Integrating Human-Centered Design to unlock a step-change in value creation | UX Design | Scoop.it
In today’s digital environment, every company wants to be the disruptor, and Human-Centered Design (HCD) is the way to get there. Unlike traditional strategy, which is often linear, slow, and product-driven, HCD enables companies to build agile businesses, products, and experiences that meet users’ ever-evolving needs. This infographic illustrates the three key phases of HCD: understand, visualize, realize.

Via Mario K. Sakata
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5 Traits of Successful #Customer #Experience Leaders

5 Traits of Successful #Customer #Experience Leaders | UX Design | Scoop.it
There are so many great people I’ve had the opportunity to work with. A great deal of them have been clients who were charged with leading customer experience improvement initiatives within large o…

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 8, 10:04 AM

I can attest to Jeannie's traits following my last project, but as you work through the process, companies start to see positive responses - coming directly from customers!

 

Share your comments on the 5 traits?

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Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX)

Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX) | UX Design | Scoop.it
UX – The User Experience on Mobile.UX is more or less like an art which is closely related to psychology – reading the mindsets of the consumers and optimi (Unleashing the Top 3 Secrets for Successful Mobile User Experience (#UX)
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Rescooped by Michael Allenberg from Designing design thinking driven operations
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Empathy In Creativity and Design Thinking

Empathy In Creativity and Design Thinking | UX Design | Scoop.it

A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.


Via Fred Zimny
Michael Allenberg's insight:

Empathy leads to a deeper understanding of the #HumanTechsperience

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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | UX Design | Scoop.it
Customers need the right mental model to understand why they need your product.
Michael Allenberg's insight:

Designers must take into account molding mental models as the attempt to influence and persuade Customer Experiences.

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Revisiting Proto-Personas for Executive Alignment

Revisiting Proto-Personas for Executive Alignment | UX Design | Scoop.it

Design is an iterative progress, ideas might seem good on the surface but they can always be made simpler, better, and more effective. This collaborative exercise sets a great precedent for the rest of our engagement as we will present and iterate many more times as we design and develop meaningful experiences for our users that also perform for our clients.


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Rescooped by Michael Allenberg from Technology and Gadgets
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This Smartwatch Concept Projects Notifications Directly Onto Your Hand

This Smartwatch Concept Projects Notifications Directly Onto Your Hand | UX Design | Scoop.it
While smartwatches could make us even more addicted to the online world, the Ritot is taking constant connectivity to the extreme.

Via Tiaan Jonker
Michael Allenberg's insight:

An amazing concept delivering outside-the-box innovation. #InnovateorDie

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GestionBarrette's curator insight, July 22, 6:41 AM

Like

And think of the possibilities for deaf people !    It could be implemented on a fixed device that project the information on the wall !

Rescooped by Michael Allenberg from UXploration
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Transforming Customer Experience: From Moments to Journeys

Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand…

Via Mario K. Sakata
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The Rise of #Customer Expectations

The Rise of #Customer Expectations | UX Design | Scoop.it
During this series we looked at 6 key industry factors that are changing the way we do business today, and we have tried to guide you on how best to Reshape your service organisation to Exploit the

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 19, 4:05 PM

"As the world becomes more #collaborative and technology-enabled and #customer expectations evolve, the trend towards #digital and anytime, anywhere service can only accelerate.


In response, organizations must put themselves in the shoes of their customers when designing and delivering interactions, so as to minimise customer effort and maximise customer value.

 

Responding to digital disruption and providing great digital experiences is not easy...Organization needs to evolve, becoming flexible and responsive, which often requires significant change, energy and investment."

 

Coreen summarizes the current challenges/opportunities well, would you add any additional trends for consideration?

 

 

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Creating a Strong #Customer #Experience: 6 Key Principles

http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customer…

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 15, 9:50 AM

An engaging SlideShare that showcases key principles to drive results.

 

Important questions are raised for your business.

 

Have you started on your customer journey map?

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Throwing Light on Dark UX with Design Awareness

Throwing Light on Dark UX with Design Awareness | UX Design | Scoop.it
In my article “ The Elements of Video Gambling Experience,” I described the clear sense of manipulation that exists in the asymmetrical relationship between what a player expects and what he or she gets from slot machines. The promise…
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Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos

Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos | UX Design | Scoop.it
Software that counts dogs, martini glasses, and mustaches in Instagram photos provides a novel way to rate businesses.

Via Benj112358
Michael Allenberg's insight:

A wonderfully unique Experience-driven ratings application!

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Rescooped by Michael Allenberg from Designing design thinking driven operations
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Context Defines the Future User Experience

Context Defines the Future User Experience | UX Design | Scoop.it
"The better we know our customer, the more effectively we can market to them." This has been true since cavemen traded animal skins for berries.
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Rescooped by Michael Allenberg from Design Revolution
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | UX Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

 

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, July 9, 8:16 PM

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3 User Experience Key Performance Indicators that Will Determine if You Will Fail - UX Motel

3 User Experience Key Performance Indicators that Will Determine if You Will Fail - UX Motel | UX Design | Scoop.it
Enter Now and Discover 3 User Experience Key Performance Indicators That Will Determine if You Will Fail on Your Resource for UX Information and News.

Via Megan Wilson
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Megan Wilson's curator insight, July 7, 7:51 AM

40% of people will abandon a webpage if it takes longer than 3 seconds to load. 62% of companies that designed a site strictly for mobile devices increased their sales. These statistics demonstrate just how integral top-notch user experiences are.

Check out this user experience KPIs that will determine if you will fail