Expertiential Design
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The Use of Emotion in Web Design

The Use of Emotion in Web Design | Expertiential Design | Scoop.it
Putting emotion into web design may seem a strange concept, but many sites have been doing it for years, and we are only now beginning to recognize it and talk about it.

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, March 11, 2014 11:20 PM

People buy with emotion and justify with logic, so finding ways to incorporate emotion into web design is a CSF (Critical Success Factor). 

Mike Donahue's curator insight, March 25, 2014 8:36 AM

Seems designing for emotions is beginning to get its day in the sun. Nice article with several clear examples.

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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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How Google Finally Got Design

How Google Finally Got Design | Expertiential Design | Scoop.it
Google's transformation into a company that creates beautiful software is the story of how tech itself has evolved in the mobile era.
Michael Allenberg's insight:

Best design article I have read in forever... Inspiring at worst, life-changing at best. Design DOES matter! (and fyi: I am a die-hard Apple fan-boy)...

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Why digital transformation is so difficult to achieve

Why digital transformation is so difficult to achieve | Expertiential Design | Scoop.it
Concept of minimum viable product can really help scale the digital business, and speed and flexibility matter above all else

Via Andy Thompson
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The next design trend is one that eliminates all choices

The next design trend is one that eliminates all choices | Expertiential Design | Scoop.it
Freedom from the hundreds of "micro decisions" that clog our brains.

Via Mario K. Sakata
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Roberto Nocera's curator insight, June 29, 6:23 AM

Do you agree?

Romain MAZUIR's curator insight, July 6, 3:55 PM

The next design trend is one that eliminates all choices #H2MWP

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App engagement is the new customer experience!

App engagement is the new customer experience! | Expertiential Design | Scoop.it
So what's new? Mobile marketing automation.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 23, 7:54 PM

"In 2014 - 1 trillion push notifications were sent! But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps.


The challenge, of course, is that #app developers are continually pushing two heavy boulders up the mountain of mobile success: user acquisition and #mobile #engagement.


Get users and you have a shot at engaging them. Engage them and you have a shot at monetizing them. Monetize them, and you might be the new king of the new hill.


The reality is that as a result of our massive and rapid shift to mobile as the default way of interacting with the world, understanding and engaging customers via mobile is rapidly becoming the forefront of #customer #experience for both tiny mobile-only startups and massive 100-year-old enterprises — more so than email, phone, or in-person experiences."


How about the power of #social #media - not only can it drive engagement, but also facilitate new users, do you agree?


[url=/u/2435257 x-already-notified=1]SNAPCIOUS[/url] we enabled existing branded apps to automatically become social across 10 social and messaging networks leveraging visual #gamification.

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Welcome to Project Soli - YouTube

Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits o...

Via Tiaan Jonker
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Google's Guide To Designing With Empathy

Google's Guide To Designing With Empathy | Expertiential Design | Scoop.it
Designers can reach over 1 billion people just by keeping accessibility in mind, says Google's Astrid Weber and Jen Devins.

Via Mario K. Sakata
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S Shapiro's curator insight, June 20, 3:41 PM

Disability can be permanent or temporary.

Make sure that as many people as possible can make use of your designs!

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Understanding the Emotional Response

Understanding the Emotional Response | Expertiential Design | Scoop.it
Identify the needs that drive emotional responses—and how to turn them into productive discussions.

Via Mario K. Sakata
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Romain MAZUIR's curator insight, June 26, 2:43 AM

Understanding the Emotional Response #H2MWP

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Making and Breaking UX Best Practices

Making and Breaking UX Best Practices | Expertiential Design | Scoop.it
With so many best practices available to UX designers, why isn't every design a slam dunk? This week, author Brendon Cornwell explains the nuances of following best practices - including knowing when not to follow them.
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Romain MAZUIR's curator insight, June 26, 2:57 AM

Making and Breaking UX Best Practices #H2MWP

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Designing Moments

Designing Moments - Facebook Design - Medium
We set out to help people gather the photos they take with friends. A strong collaboration among our multidisciplinary t…

Via Mario K. Sakata
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How to harness the power of design thinking - The Australian Financial Review

How to harness the power of design thinking - The Australian Financial Review | Expertiential Design | Scoop.it
Design thinking is the hot new trend with some arguing its the secret to successful business performance.

Via Fred Zimny
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Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology | Expertiential Design | Scoop.it
Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained by Douglas Karr on Marketing Technology

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 10, 3:11 PM

Looking for some good definitions and recent #stats about #location based marketing? Here they are thanks to Doug Karr.

Eric_Determined / Eric Silverstein's curator insight, June 11, 2:32 PM

Location, Location, Location - Clearly shows you can achieve results, but is this the way to build and strengthen your customer relationships?


Share your thoughts.

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23 Great Examples of Innovative Navigation for Your Inspiration

23 Great Examples of Innovative Navigation for Your Inspiration | Expertiential Design | Scoop.it
Could you imagine landing on a website with no navigation? It would be like trying to find your way in the ocean with no compass. It would be terrible. Lucky

Via Terry Patterson
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Terry Patterson's curator insight, June 8, 11:33 AM

Navigation is critical. However, it does depend on the type of site and the audience they're reaching. This article has great examples that would take you away from the usual and boring, and into the fun and unusual navigating cosmos of the we. Enjoy! And happy designing!

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The Customer Experience Portfolio

The Customer Experience Portfolio | Expertiential Design | Scoop.it
By Jennifer Rice Who are your priority customers and how do you serve them? Classic brand and customer experience theory says to focus on the “best fit customer” to drive relevance, yet it is rare to find a case where pleasing only one customer type can help achieve your goals. Case [...]

Via Mario K. Sakata
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | Expertiential Design | Scoop.it
It’s reshaping how we think of service.

Via Fred Zimny
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Frog Creates An Open-Source Guide To Design Thinking

How do you teach youngsters in the developing world how to work together to tackle tough problems in their own communities? Frogs free Collective...

Via Mario K. Sakata
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The 22 Rules of UX

The 22 Rules of UX - ThoughtWorks | Featured Insights - Medium
By Valeria Spirovski

Via Pedro Costa Neves
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Romain MAZUIR's curator insight, June 26, 3:22 AM

The 22 Rules of UX #H2MWP

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10 Best User Experience Testing Tools - Free Web Tutorials

10 Best User Experience Testing Tools - Free Web Tutorials | Expertiential Design | Scoop.it
Here are 10 User Experience Testing Tools that will help you gain insight into what you can do and win your users' hearts, minds, and business.
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Romain MAZUIR's curator insight, June 26, 3:35 AM

10 Best User Experience Testing Tools - Free Web Tutorials #H2MWP

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Online Personas: Optimizing the e-Commerce Experience

Online Personas: Optimizing the e-Commerce Experience | Expertiential Design | Scoop.it

Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.



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ukituki's curator insight, June 19, 5:19 PM

Our web psychologist, Dr. Liraz Margalit, used ClickTale to analyze the behavior of thousands of site visitors. She identified Six Online Personality Types, each with its own Digital Body Language. By identifying your online customers’ psychological motivations you can proactively assist them with the decision making process, and optimize the conversion.

Romain MAZUIR's curator insight, June 26, 3:30 AM

Online Personas: Optimizing the e-Commerce Experience #H2MWP

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6 Tips for Designing Happiness

6 Tips for Designing Happiness | Expertiential Design | Scoop.it
The secret to consumer loyalty? It's less about the moment of interaction and more about what comes before and after, says Lippincott.

Via Mario K. Sakata
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Accordions on Mobile

Accordions on Mobile | Expertiential Design | Scoop.it
Accordions conserve space on mobile but they can also cause disorientation and too much scrolling. Easy design fixes improve the usability of these UI elements.

Via yannick grenzinger
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Product Exploration & Evolution

Big Studio in partnership with Startup Institute hosted a design thinking session for the product and design class. Jay, Diana and Mike from Big Studio facilit…
Michael Allenberg's insight:

Follow my new adventures at #BigStudio @TheBigStudio https://www.linkedin.com/company/the-big-studio-llc

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UI Design Dos and Don'ts - Apple Developer

UI Design Dos and Don'ts - Apple Developer | Expertiential Design | Scoop.it

Via yannick grenzinger
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UX Designers, Why are we Wasting Time?

UX Designers, Why are we Wasting Time? - ThoughtWorks | Featured Insights - Medium
Here are 10 signs that indicate you’re not as effective, efficient or collaborative as you need to be…

Via Mario K. Sakata
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