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Rescooped by Michael Allenberg from The Marketing Technology Alert
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Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert

Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert | UX Design | Scoop.it

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Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, and Marketing Experiences and Marketing Operations systems offering specialized capabilities.

 

Showing the actual connections between system pairs has another advantage: it lets you represent the architecture as a formal graph, meaning you can compare architectures using standard graph analysis techniques. Even just counting the connections gives a useful measure of relative complexity.

The diagrams above illustrate this nicely: the top picture shows the same architecture as before, which has 14 system-to-system connections (out of 28 possible pairs, another useful metric, even though some wouldn't make much sense). The bottom picture shows the same systems with everything connecting through a central database: now there are only eight connections and several missing system-to-system links have been provided automatically. If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start.


Via iNeoMarketing
Michael Allenberg's insight:

Study this one intimately and then design your User/Customer Experiences!

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iNeoMarketing's curator insight, January 14, 2014 9:59 PM

That captures it, although it runs up against our grain to think of things as stacks.

erika rosenthal's curator insight, January 15, 2014 9:57 AM

This is a superb diagram of systems working together and their interlaced intricacies. I am seeing so much about content marketing on the web (beyond this article which was well done) and am concerned that the emphasis may to too high on that one segment of marketing, content. There is also the creation of assets, the vehicles in which content flows, which have a presence where the customers may be looking. There's channel management, how much of the budgeting mix and time is devoted to each channel of communication, and let's not forget the creative part of marketing and the research and analysis that makes sense from otherwise chaos and drives business decisions. Utilizing all these tools enables the marketer to optimize the budget and build customer loyalty in the process. Hats off to Scott Martec who took a step in the right direction to create form and explain cross functional interdependencies. 

Jason Hack's curator insight, January 20, 2014 3:13 AM
The Internet has created a medium that allows even the smallest of business to effectively market their services or products online. One industry that has seen great success in utilizes the Internet for marketing is the travel industry. Generating leads, creating excitement for travel and booking trips are only a few of the unique marketing opportunities that travel professionals can take advantage of. Travel Internet marketing is a growing field and one that all travel agents and industry professionals should take advantage of. With the net being free-for-all, there are a lot of potential threats out there and business owners should be conscious of this and plan accordingly. Before you begin looking for someone to help write the perfect internet marketing strategy, take a look at the look at a few of the disadvantages below. The first step is, obviously, a well designed website. Traditional travel marketing relied on glossy advertisements to generate excitement and leads. A well designed website takes the concept of the advertisements to the next level. A website filled with pictures, videos, articles, reviews and information is the perfect resource for anyone considering booking a trip. For this reason, travel professional are encourage to work with a Internet Marketing expert for all their website content needs. The cost of Internet marketing may seem steep, but when you consider the long term results of a strategy created by professionals, there is no better investment that a business owner can make. The results are undeniable and produce: ongoing growth and website notoriety, increased visitor counts and high conversion rates. Site owners wanting plans for Crazy Clickbank Cash advertising will always be seeking new and ingenious marketing methods. Not surprisingly, all business site owners want their ideas and efforts to get more internet traffic and increased revenue. Unfortunately, online marketing methods can be extremely costly, but you’ll find advertising and marketing ideas and methods that don’t cost a large amount of. You’ll find great marketing strategies and ideas that may get a sizeable degree of site traffic and revenue.
UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Designing design thinking driven operations
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How the Internet of Things Changes Business Models

How the Internet of Things Changes Business Models | UX Design | Scoop.it
Gordon Hui on how the Internet of Things (IoT) impacts business models. “In a connected world, products are no longer on…

Via Fred Zimny
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Must read!

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Rescooped by Michael Allenberg from Public Relations & Social Media Insight
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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | UX Design | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


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Romain MAZUIR's curator insight, March 4, 4:10 PM

Useful infographic generators to improve your product communication #H2MWP

Jarrod Johnson's curator insight, March 4, 4:59 PM

Great generators for making those Infographics for you class.

Olivier Billion's curator insight, Today, 2:32 AM

Many different fantastic ways to make our customers looking at our business with passion !

Rescooped by Michael Allenberg from UXploration
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On meta-design and algorithmic design systems

On meta-design and algorithmic design systems | UX Design | Scoop.it
The rise of the meta-designer, and the use of algorithmic design systems.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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Improving the multichannel customer experience

Improving the multichannel customer experience | UX Design | Scoop.it
Whether you realise it or not, your company is in the user experience business.

Via Mario K. Sakata
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Jonathan Ive and the Future of Apple

Jonathan Ive and the Future of Apple | UX Design | Scoop.it
In recent months, Sir Jonathan Ive, the forty-seven-year-old senior vice-president of design at Apple—who used to play rugby in secondary school, and still has a bench-pressing bulk that he carries a little sheepishly, as if it belonged to…
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | UX Design | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, February 19, 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Mike Donahue's curator insight, February 20, 10:53 AM

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

Wafa Hammedi's comment, March 3, 4:37 AM
Romain, What is the new science then??? Very curious to learn about that from you in class ! your insights will be beneficial to all the students in class ! Great job !
Rescooped by Michael Allenberg from Designing design thinking driven operations
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MIT: Two Strategies CIOs Need to Deal With the "Biggest Technology Disruption Ever" | Kinetic Vision

MIT: Two Strategies CIOs Need to Deal With the "Biggest Technology Disruption Ever" | Kinetic Vision | UX Design | Scoop.it
What strategies do CIOs need to manage the current wave of technology disruption - from the Internet of Things and social media to wearables?

Via Fred Zimny
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Rescooped by Michael Allenberg from Design Revolution
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10 Trends Sure To Change Web Design in 2015

10 Trends Sure To Change Web Design in 2015 | UX Design | Scoop.it

Updated! Some of the web's smartest thinkers reveal what they believe will transform the web.

Summary & Marty Notes

1. Huge Background Images (Agree, but hard to do well in responsive design).
2. Card Based Design (Agree and need to know more about this since cards = responsive and responsive i.e. platform agnostic is the way to go now).
3. Digital First Branding (Agree and this will be a big shift for many who think of their websites as additions not the MAIN THING).

4. Open Data (Need to know more about this).
5. Responsive Design...Evolved (Agree, Agree, Agree).
6. Privacy (not sure about this one, think that ship has sailed).
7. Isomorphic Java Script (Need to know more about this).
8. Iteration (Agree, we will make MVPs, ship them and then watch and improve them).
9. Vibrant Design (not sure about this one, the example made my eyes hurt).
10. Web Components & Adaptive Design (this is Internet of Things and I agree).


Via Martin (Marty) Smith
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Rescooped by Michael Allenberg from Empathy and Compassion
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Digital Empathy: Wearables and Emotional IQ

Digital Empathy: Wearables and Emotional IQ | UX Design | Scoop.it
Wearable technology is one of today’s fastest growing fields of innovation. Already it allows us to easily monitor and record biometric data, connect to

 

Rather than building devices that allow us to function more like a machine with clinical efficiency, researchers are beginning to understand the need for devices that recognize our humanity and assist us in fostering a sort of digital empathy.


Healey points to “[w]earable sensors [that] can capture things like galvanic skin response and heart rate and begin interpreting physiological responses.” Clothing that can sense the wearer’s mood or stress level and respond by translating their state of mind into colors or patterns recognizable to others could one day form an entirely new mode of communication. But beyond the dream of a world of sartorial over-sharing



Via Edwin Rutsch
Michael Allenberg's insight:

The future of Experiences begins now...

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Rescooped by Michael Allenberg from UX Design : user experience and design thinking
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Introducing the service model canvas - UX for the masses

Introducing the service model canvas - UX for the masses | UX Design | Scoop.it
Find out how to explore, de-construct and document an existing or new service with the service model canvas. A great new service design tool.

Via yannick grenzinger
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Rescooped by Michael Allenberg from Designing design thinking driven operations
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The IoT Will Drive the Future of Digital Experience

The IoT Will Drive the Future of Digital Experience | UX Design | Scoop.it
People often think of the Internet of Things as being about smart thermostats, milk-ordering fridges and cheap beacons.

Via Fred Zimny
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Rescooped by Michael Allenberg from UXploration
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7 Steps to Deliver Better Customer Experiences

7 Steps to Deliver Better Customer Experiences | UX Design | Scoop.it
The most common mistake is starting with data.

Via Mario K. Sakata
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Lean for Enterprise Teams - Seattle - Full Day Workshop

Lean for Enterprise Teams - Seattle - Full Day Workshop | UX Design | Scoop.it
Lean for Enterprise Teams: Combining Agile, Lean and User-Centered Design in large companies April 2, 2015 - Seattle, WA Full Day Workshop with Jeff Gothelf, author of Lean UX Hosted by Nordstrom (1600 7th Ave, Suite 2500, Seattle, WA) ...
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Rescooped by Michael Allenberg from UXploration
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Mystical guidelines for creating great user experiences

Mystical guidelines for creating great user experiences | UX Design | Scoop.it
The Jewish Torah teaches that the Creator created our world through ten utterances--for example, "let there be light." The Jewish mystical tradition explains that these utterances correspond with t...

Via Mario K. Sakata
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Rescooped by Michael Allenberg from Designing design thinking driven operations
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A brief history of user experience

A brief history of user experience | UX Design | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...

Via Fred Zimny
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Marco Favero's curator insight, February 27, 6:12 PM

aggiungi la tua intuizione ...

William Smith's curator insight, March 1, 1:13 PM

UX is more than just designing the "digital" experience. I like to think holistically. And this is one of the most intriguing Venn Diagrams I have seen.

Romain MAZUIR's curator insight, March 2, 3:17 PM

A brief history of user experience #H2MWP

Rescooped by Michael Allenberg from Designing design thinking driven operations
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Well-Designed: Creating Empathy-Driven Products | SXSW 2015 Event Schedule

Well-Designed: Creating Empathy-Driven Products | SXSW 2015 Event Schedule | UX Design | Scoop.it
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.

Modern startups have proven that industry disrupt...

Via Fred Zimny
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Rescooped by Michael Allenberg from UXploration
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About UX product managers

About UX product managers | UX Design | Scoop.it
Why product managers are still valuable and what UX designers would have to learn to replace them.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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Empathy And Technology − The Relationship That Makes Good Design Better

Empathy And Technology − The Relationship That Makes Good Design Better | UX Design | Scoop.it
Empathy is the ability to understand and share the feelings of end users, resulting in breakthroughs in experience design and enhanced user interface design

Via Mario K. Sakata
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Scooped by Michael Allenberg
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All the Things that Don’t Matter

All the Things that Don't Matter - The Year of the Looking Glass - Medium
And the one thing that does, when you build a product
Michael Allenberg's insight:

Very insightful! 

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UXD Abhishek Jain's comment, February 19, 4:18 AM
Related article: New Dimension of UX Design http://abhishekjain520.blogspot.com
Rescooped by Michael Allenberg from UXploration
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Leadership Lessons From Walt Disney: Perfecting the Customer Experience

Leadership Lessons From Walt Disney: Perfecting the Customer Experience | UX Design | Scoop.it
At Disney Institute, we were recently reflecting on the phrase, “simple is the new smart,” and it reminded us of a leadership philosophy we share with our...

Via Mario K. Sakata
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Strategic UX: The Art of Reducing Friction

Strategic UX: The Art of Reducing Friction | UX Design | Scoop.it
In user experience, friction is defined as interactions that inhibit people from intuitively and painlessly achieving their goals within a digital interface. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates would-be customers to the point of abandoning their tasks. Today, the most successful digital experiences have emerged out of focusing on...
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Romain MAZUIR's curator insight, February 16, 2:54 PM

Strategic UX: The Art of Reducing Friction #H2MWP

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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10 #Customer #Experience Quotes To Improve #Engagement

10 #Customer #Experience Quotes To Improve #Engagement | UX Design | Scoop.it
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." Apple’s mission through the very words of its mastermind Steve Jobs. Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these eye-opening customer experience quotes, to help you foster client engagement.What Steve Jobs is teaching us is that the

Via Eric_Determined / Eric Silverstein
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Bharat Employment's curator insight, February 12, 11:45 PM

http://www.bharatemployment.com/

sharon lewis's curator insight, February 15, 1:20 PM

Some quotes not before seen, all reinforcing the message of "the customer rules!"

Enjoy

Arielle Monnerot-Dumaine's curator insight, February 16, 12:30 PM

Difficile de choisir ! Et vous ?

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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The Inevitability of a #Mobile-Only #Customer #Experience

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 11, 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 12:18 AM

http://www.bharatemployment.com/

Mike Donahue's curator insight, February 13, 10:14 AM

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

Rescooped by Michael Allenberg from UXploration
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Think Human Centricity

Think Human Centricity | UX Design | Scoop.it
The art and science of Human-Centered Design

Via Mario K. Sakata
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Romain MAZUIR's curator insight, February 9, 3:32 PM

Think Human Centricity #H2MWP

Judith Jassogne's curator insight, February 10, 2:54 AM

Human centricity !!

Tom Van Looy's curator insight, February 13, 8:53 AM

Great and crisp article Mario ! Thanks for sharing !

Rescooped by Michael Allenberg from UXploration
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Designing on a system level

Designing on a system level | UX Design | Scoop.it
I recently sat down with Andy Goodman, designer and group director of Fjord’s US studios. Goodman has been designing and managing design teams around the globe for the...

Via Mario K. Sakata
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