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The User Experience Gap | UX Blog | Balsamiq

The User Experience Gap | UX Blog | Balsamiq | UX Design | Scoop.it
Here at Balsamiq, we hear a lot of stories about people using our application to build great user experiences. We are so proud to be a part of the UX revolution that has taken place over the last ten years.
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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Customer Product Experience

In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.
Michael Allenberg's insight:

My presentation for Unicorn Invasion Meet-up... #ConnectedBrain

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Goodbye #Mobile #Apps, Hello Multi-Device #Experiences

Goodbye #Mobile #Apps, Hello Multi-Device #Experiences | UX Design | Scoop.it
Your app runs in a little square.All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.But in the end, your brand's communications still come down to that little square. Topic: Web CMS.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 17, 9:40 PM

Michael looks at what the future holds.


The holy grail is "delivering what the customer is seeking at the right time, at the right place and on the desired platform - every time!"


#Data becomes the foundation to learn and engage, do you agree?

Many companies are positioning themselves to offer the entire solution, it's important not to forget the human element (#empathy) which plays a critical role in the end.
How will consumers react in 10 to 20 years looking back at our current #Mobile technology?
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What is Product Design? — Medium

What is Product Design? — Medium | UX Design | Scoop.it
This frequently misunderstood field is in need of a proper definition. 
Michael Allenberg's insight:

ALL Products need an Experience!

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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | UX Design | Scoop.it
Lessons from the most meticulous filmmaker alive.
Michael Allenberg's insight:

BEST UX POST IN YEARS!!!

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'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate

'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate | UX Design | Scoop.it
The Internet of Things will create new priorities, costs, and opportunities in virtually every industry.

Via Marylene Delbourg-Delphis
Michael Allenberg's insight:

... And about how ALL Experiences are both designed and consumed! #InnovateorDie #ConnectedBrain

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Kenneth Mikkelsen's curator insight, August 13, 11:36 PM

The Internet of Things will create new priorities, costs, and opportunities in virtually every industry.

David Collet's curator insight, August 14, 12:16 AM

I think this is something to be concerned about.

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Hangouts for Entrepreneurs: Lean Startup Meets Design Thinking

Eric Ries of The Lean Startup and Tim Brown, CEO of the famed design firm IDEO discuss their respective philosophies and how they can be used by entrepreneurs and creatives alike. In addition,...

Via Fred Zimny
Michael Allenberg's insight:
An excellent dichotomy that bridges the Experience gap!
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Karen Schmidt's curator insight, August 12, 1:13 AM

that's where we find the juicy stuff - when we look over the fence of a single practice... and connect different perspectives.

Karen Schmidt's comment, August 12, 1:14 AM
thank you!
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UX Spectrum — Medium

UX Spectrum — Medium | UX Design | Scoop.it

Our Diversity is Our Strength" - We visualize, create and articulate to solve problems, but not before we carefully observe and measure. We love what we do because we truly believe that what we produce will make a difference and help others do what they need to do, and enjoy it at the same time. 


Via Terry Patterson
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Terry Patterson's curator insight, August 7, 6:29 PM

I wrote this article because as an interdisciplinary field, UX is misunderstood, and so are the strengths and weaknesses of UX professionals. However, we lean on each other, learn from each other; and most importantly, solve problems together.  

Rescooped by Michael Allenberg from Strategy and Competitive Intelligence by Bonnie Hohhof
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Customer Experience Intelligence Inspires Innovation

Customer Experience Intelligence Inspires Innovation | UX Design | Scoop.it

The most intelligent organizations are overcoming battlegrounds and silos to maximize their return on customer intelligence. They're insisting on the "dog wagging the tail" by instilling customer experience context for all actions and decisions company-wide. They're applying customer intelligence to innovate the full customer experience "bundle". And they're equipping organizational learning by sharing, showing actionable patterns, focusing on what customers are trying to get done, and being proactive in enabling customers to love the company. .


Via Bonnie Hohhof
Michael Allenberg's insight:

I love this post!!

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Mary Gravitt's curator insight, August 5, 8:00 AM

#B2B #Leadgenerations #Marketingappointmentsetting

Ellen Naylor's curator insight, August 5, 10:35 AM

This is an informative discussion on customer loyalty and voice of the customer as sources of solid customer intelligence. Win loss analysis is missing from this discussion, also a great source of customer intelligence that like customer loyalty and VoC require cross functional integration in order to take corrective action to keep the customer king. 

Patrice Laubignat's curator insight, August 6, 9:22 AM

Comment améliorer l'offre en interprétant les insights nés de l'expérience client ? Le contexte est-il décisif dans le ressenti intelligent de l'expérience ? 

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Can You Guarantee Your #Customer #Experience?

Can You Guarantee Your #Customer #Experience? | UX Design | Scoop.it
Should companies offer brand guarantees for their products and services - instead of brand promises? Or is the better question, why don't they?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 2, 3:33 PM

The difference between #brand promise and brand guarantee



"If you commit to a flawless customer experience, with consequences for falling short, will you be more apt to deliver said experience?


Will customers be more inclined to interact with you?"


My answer Annette is Yes and Yes. How about you?


P.S. What do you think of this Pet Store ad from the U.K.?

Sunday Jones's curator insight, August 4, 12:57 AM

Ah, yes, the guarantee. Whether it's for a resume company that promises you'll get a job in 45 days or your money back, or that you'll CRUSH your competition by being an aggressive nuisance pestering potential interviewers, the idea of a guarantee is...shall I say annoying?

 

The problem is, we know better. We know that we can't lose 10 pounds in 3 days unless there's a serious illness involved. We know that buying tons of real estate for free is as unlikely as finding a big bag of money on the street.

 

I'm not sure what the solution is, but I do know that the charms of the snake oil salesmen should be challenged.

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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | UX Design | Scoop.it
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 29, 11:30 AM

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 11:59 AM

En el momento en que me lo estoy planteando

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User Experiences for Digital Natives

User Experiences for Digital Natives | UX Design | Scoop.it

Via Hannes
Michael Allenberg's insight:

Technology plays a key role in the lives of Digital Natives. Having Internet access 24/7 is the norm and they depend heavily on their mobile devices.

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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | UX Design | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.

Use these 5 hard won tips and your images won't fight your site's desire to connect, create community and convert visitors into buyers and members.

 

 


Via Martin (Marty) Smith
Michael Allenberg's insight:

Having spent over a decade as a professional photographer, this is spot on! Of utmost interest to Experience Designers interested in persuasive design methodologies! 

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Martin (Marty) Smith's curator insight, July 24, 5:15 AM

add your insight...



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Top 10 Mistakes in Web Design

Top 10 Mistakes in Web Design | UX Design | Scoop.it

The 10 most egregious UX offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Marty Note
If you took a day and fixed any of these Top 10 Web Design Mistakes That Apply you would make 50% more this holiday season. These are "cost of poker" fixes that can easily remain for years and years. Every year one of these mistakes exists your website is 10% less effective.

When you make 2 or more of these mistakes you pay with an order of magnitude more pain for each added mistake so 2 mistakes doesn't cost you 20%. No 2 mistakes cost you 200% of what your website could be doing for you.

Fix all 10 of these basic problems and your site is on its way to its "mission critical" place in your company.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 22, 12:16 PM

add your insight...

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Why everybody wants a piece of your smartphone’s lock screen

Why everybody wants a piece of your smartphone’s lock screen | UX Design | Scoop.it
It seems like every new app you download these days practically begs you to turn on notifications, or the ability to send you alerts when the app isn't running. Sometimes these alerts are useful, as in the case of apps that tell you when a taxi has arrived or a message has been received. But there are many more...
Michael Allenberg's insight:

Interesting insights into Persuasive Design in action...

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5 New Design Careers for the 21st Century

5 New Design Careers for the 21st Century | UX Design | Scoop.it
Given the urgent, complex challenges our world faces, expect to see more design jobs emerging.

Via Mario K. Sakata
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Trust in Experience Design | UX Magazine

Trust in Experience Design | UX Magazine | UX Design | Scoop.it
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Experiential coding: The science behind experience design

Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound. How much … (What is the science behind experience design?

Via Fred Zimny
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3 key #Data Driven Marketing Opportunities

3 key #Data Driven Marketing Opportunities | UX Design | Scoop.it
Famed writer and technologist Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data.” This statement is becoming increasingly accurate …

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 12, 12:15 PM

Following the previous article on how #Data needs to connect throughout the #Customer #Journey, here are 3 key Data-driven marketing segments you need to master :

 

1) #Mobile

2) #Personalization

3) #Segmentation

 

Valuable examples are provided, which additional opportunities do you see across these 3 segments?

Rescooped by Michael Allenberg from Effective UX Design
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The Who, What, Where & When Of Mobile App Testing

The Who, What, Where & When Of Mobile App Testing | UX Design | Scoop.it
Building a successful app is no easy task, there are so many things to take care of. From a product development perspective one thing is key: one must test, test and test. The questions are who to test, what to test, where to test and when to test.

Via Terry Patterson
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How Your Eyes Move on a Website - Marketing Technology Blog

How Your Eyes Move on a Website - Marketing Technology Blog | UX Design | Scoop.it

For creatives, I’m sure there’s someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we’ve educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user, there’s nothing quite as frustrating as trying to find the contact information, click back to the home page, or scan the page easily when it’s not designed according to modern norms.+

In the infographic below, Singlegrain teamed up with Crazy Egg to present useful information on eye tracking that can help you improve user experience on your website.

Responsive design has added to this complexity – ensuring that designers properly size graphics for every viewport and provide interactions that are just a thumb press away! That requires some well thought out pages that are simple to scroll, find what you need, and read and retain it. +

Your designer may be tempted to do something quite different… but don’t be surprised when that impacts bounce rates and conversions as visitors get frustrated and leave!+

 


Via Russ Merz, Ph.D.
Michael Allenberg's insight:

So much can be gleaned from this...

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Russ Merz, Ph.D.'s curator insight, August 5, 8:26 PM

6 tips for designing #brand #websites for better user experiences.

Terry Patterson's comment, August 9, 4:04 PM
Good one, Michael.
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The Most Fundamental Concept in Usability

The Most Fundamental Concept in Usability | UX Design | Scoop.it

There are a number of methods to improve the usability of an interface.  While it's hard to identify one overarching concept that's fundamental to the whole idea of usability, I think there's one that underlies most methods and desirable outcomes.  That concept is that the developer is not the user.  


Via Mario K. Sakata
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End User Experience Monitoring Tools - UX Motel

End User Experience Monitoring Tools - UX Motel | UX Design | Scoop.it
Enter Now and Discover the End User Experience Tools You Should Consider to Ensure You Receive the Feedback You Need to Improve Your UX.

Via Megan Wilson
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Empathy In Creativity and Design Thinking

Empathy In Creativity and Design Thinking | UX Design | Scoop.it

A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.


Via Fred Zimny
Michael Allenberg's insight:

Empathy leads to a deeper understanding of the #HumanTechsperience

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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | UX Design | Scoop.it
Customers need the right mental model to understand why they need your product.
Michael Allenberg's insight:

Designers must take into account molding mental models as the attempt to influence and persuade Customer Experiences.

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Revisiting Proto-Personas for Executive Alignment

Revisiting Proto-Personas for Executive Alignment | UX Design | Scoop.it

Design is an iterative progress, ideas might seem good on the surface but they can always be made simpler, better, and more effective. This collaborative exercise sets a great precedent for the rest of our engagement as we will present and iterate many more times as we design and develop meaningful experiences for our users that also perform for our clients.


Via Mario K. Sakata
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