UX Design
Follow
Find
29.8K views | +20 today
 
UX Design
The art of designing engaging and meaningful user experiences for customer development.
Your new post is loading...
Your new post is loading...
Rescooped by Michael Allenberg from Designing design thinking driven operations
Scoop.it!

Optimizing the digital and social customer experience

Optimizing the digital and social customer experience | UX Design | Scoop.it
An in-depth overview of why and how to improve the digital and social customer experience across and beyond touchpoints.

Via Fred Zimny
more...
No comment yet.
Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

What's the Difference: #Customer #Journey Map vs Customer Lifecycle Map?

What's the Difference: #Customer #Journey Map vs Customer Lifecycle Map? | UX Design | Scoop.it
Are you really mapping the customer journey, or are you just looking at the customer lifecycle? Which one should you be using to improve the customer experience?

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 24, 3:13 PM

You can see from the slide the different elements you need to deliver. But the #customer #Journey map is the basis for understanding how, when and where your customers interact with your brand, then you need to make sure you deliver a consistent experience across all touch points and channels. 


Annette provides clarity in the differentiation between lifecycle and journey.


Share your thoughts.

Roberto Nocera's curator insight, September 25, 12:27 AM

it's a great article that explain the difference between the customer journey and the customer experience lifecycle.  #cxm

Tonya McKinney's curator insight, September 26, 4:33 AM

I prefer customer engagement maps....it's not about steps, it's about the quality of interaction.

 

Scooped by Michael Allenberg
Scoop.it!

Emotional Objects and Why We Love Them

Emotional Objects and Why We Love Them | UX Design | Scoop.it
We respond emotionally to many aspects of physical objects. Here are three that digital things still don’t have.
Michael Allenberg's insight:

To design great Experiences for today, one must be cognizant of the timeless Experiences that resonate emotions within us... #ExperienceDesign #integratedExperiences

more...
No comment yet.
Rescooped by Michael Allenberg from Designing design thinking driven operations
Scoop.it!

The What If Method presented by Motivate Design

Why "what if"...? The What If Method tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.


Via Fred Zimny
more...
No comment yet.
Rescooped by Michael Allenberg from UXploration
Scoop.it!

Exploring the Google Glass UX

Exploring the Google Glass UX | UX Design | Scoop.it
Google Glass opens up a whole new world for designers. It's a world of wearable devices, and the applications that go with them. This week, authors Markiyan Matsekh and Oleh Hasoshyn explore the opportunities and the limitations that come with designing for Google Glass.

Via Mario K. Sakata
more...
No comment yet.
Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

Does #Mobile Payments play a critical role to Mobile #Customer #Journeys?

Does #Mobile Payments play a critical role to Mobile #Customer #Journeys? | UX Design | Scoop.it
On Tuesday, Apple held a special event out in Cupertino where they made major announcements and unveiled the latest additions to their product line for the 2014 holiday season. As Jason Bateman put it: Is there a better day in … Continued

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

The future of #integratedExperiences.

more...
Eric_Determined / Eric Silverstein's curator insight, September 17, 11:47 AM

Do you agree with  Apple CEO Tim Cook statement?  


"Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience."


@Googlewallet focused on the customer too, but did not win over merchants, which impacts the overall user experience.


Will you be using #ApplePay?

Scooped by Michael Allenberg
Scoop.it!

A Smart Necklace That's Like a Locket for the 21st Century | WIRED

A Smart Necklace That's Like a Locket for the 21st Century | WIRED | UX Design | Scoop.it
One thing quietly unsaid amid all the hubbub over the Apple Watch is that it’s not particularly clear what the device is for. Is it a notification screen? A fancy credit card? A health tracker? It’s all of those things—and that’s a problem, says Jennifer Darmour. “Even though Apple introduced a great platform, it still…
Michael Allenberg's insight:

Absolutely brilliant!!!

more...
No comment yet.
Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

How to reach ultimate #Customer #Experience?

In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics c…

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 14, 11:59 AM

Great slideshare from Scott Liewehr.


Two key slides I particularly liked:


#Customer Perceived Experience minus Customer Expected Experience = Customer Satisfaction


#Brands that don't view the consumer empowerment phenomenon as an opportunity will die!


Do you agree with both?

Rescooped by Michael Allenberg from Designing design thinking driven operations
Scoop.it!

UX to service design: Applying user centred design sensibilites beyond digital channels

UX to service design: Applying user centred design sensibilites beyond digital channels | UX Design | Scoop.it

Iain recently spoke at UX Australia about the opportunities and challenges of applying user centred design sensibilities beyond the design of just digital things. This is an abridged version of the talk.


Via Fred Zimny
more...
No comment yet.
Rescooped by Michael Allenberg from UXploration
Scoop.it!

Strategy & Structure - Doing It Right, And How You'd Know

Given as part of the UXStrat Conference in Boulder, Colorado on September 9, 2014.

Via Mario K. Sakata
more...
No comment yet.
Rescooped by Michael Allenberg from Design Revolution
Scoop.it!

Why Responsive Web Design Isn’t Enough - Learn A Design

Why Responsive Web Design Isn’t Enough - Learn A Design | UX Design | Scoop.it

“With the amount of people using mobile devices to access content online, many websites have started using responsive web design in order to appeal to the greater needs of their online audience. However, a website that’s responsive to changes in the platform it’s being accessed on simply isn’t enough and web users are looking for… Read More »”


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 4, 10:35 PM
SO TRUE, responsive design is MEANS not ENDS. Mobile first requires a healthy rethink of... We'll everything. As we interact in a more social and iterative way our S / R curves. The nature of what we lucky few #Internetmarketers do these days is shifting once again. The #socialmobile web changes the nature! tone and tenor of our interactions. Our customers expect involvement and the ability to interact with US (website creators) and each other (customers).
Lori Wilk's curator insight, September 15, 12:35 PM

This is a must-read article because there are so many elements to be considered in #webdesign 

Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

Is there a Silver Bullet In #Customer #Experience?

Is there a Silver Bullet In #Customer #Experience? | UX Design | Scoop.it

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 2, 12:11 PM

Terence shares valuable graphics, and reminds us all that it takes the entire organization to truly deliver across the #customer end-to-end journey.

Rescooped by Michael Allenberg from UXploration
Scoop.it!

Creating a Customer Ecosystem Using Brand Experience Metaphors

Creating a Customer Ecosystem Using Brand Experience Metaphors | UX Design | Scoop.it

There's a growing recognition that we're moving away from B2C and B2B relationships toward simply H2H (Human to Human) relationships. 


Via Mario K. Sakata
more...
No comment yet.
Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

Don’t Down-size the Store. Right-size the Experience!

Don’t Down-size the Store. Right-size the Experience! | UX Design | Scoop.it
Don’t Down-size the Store. Right-size the Experience

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

Great piece merging #ServiceDesign with #ExperienceDesign. #DesignHolistically

more...
Eric_Determined / Eric Silverstein's curator insight, September 25, 11:34 PM

Doug Stephens shares key insight from a published article earlier in the year.


All deliverables are still very relevant today!


You can see some of them being applied with Macy's latest move:


http://fortune.com/2014/09/24/macys-tech/


What would you like to see changed or improved in your in-store experience?


Smart-fitting rooms equipped with iPads is a great way to relieve stress points for customers, and stores to enhance #customer #experience.

Rescooped by Michael Allenberg from Design Revolution
Scoop.it!

Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura

Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura | UX Design | Scoop.it

Japanese web designer Yugo Nakamura has created some cool sites. Great clean lines, white backgrounds, splashing of color, movement both real and implied reminds me of Haring, Warhol and de Kooning. #toogood #webdesgin

 


Via Martin (Marty) Smith
more...
Rescooped by Michael Allenberg from New Customer - Passenger Experience
Scoop.it!

#Customer #Experiences are not just an aspect of your business, they are your business!

#INBOUND13 http://inbound.com INBOUND 2013 kicks off with a remarkable vision video re-imagining the way companies and people interact.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 21, 6:25 PM

While this was the #Inbound13 opening video, and they just ended their #Inbound14 event, this video is still a great way to get everyone engaged and share their thoughts on their latest #customer #experiences.



Rescooped by Michael Allenberg from Design Revolution
Scoop.it!

The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | UX Design | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 20, 1:45 AM

add your insight...


Linda Alexander's curator insight, September 23, 8:09 PM

I've always found the reaction to color fascinating! Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 8:52 PM

Emotion and marketing

Scooped by Michael Allenberg
Scoop.it!

The UX App That's Driving Design Everywhere, From Airbnb to Zappos | WIRED

The UX App That's Driving Design Everywhere, From Airbnb to Zappos | WIRED | UX Design | Scoop.it
Clark Valberg envisioned a tool that would allow multiple stakeholders to weigh in during the crucial design phase, rather than griping after the fact.
more...
No comment yet.
Rescooped by Michael Allenberg from UXploration
Scoop.it!

UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | UX Design | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association

Via Mario K. Sakata
more...
Rescooped by Michael Allenberg from Design Revolution
Scoop.it!

10 Top Flat Webdesigns Inspire

10 Top Flat Webdesigns Inspire | UX Design | Scoop.it

Great examples of flat webdesigns. Flat looks better as responsive design another way of saying it looks better on phones and pads. My faves here are the doesn't seem flat Beagle Ship and the Boldial WP theme.

 


Via Martin (Marty) Smith
more...
Rescooped by Michael Allenberg from UXploration
Scoop.it!

Simplicity, It’s Complicated

Simplicity, It’s Complicated | UX Design | Scoop.it

The goal is not simplicity for its own sake. Simplicity is only a means to an end. The goal is ease.


Via Mario K. Sakata
more...
likeyoumeanit's curator insight, September 13, 10:54 AM
Simplify rectify solidify
Rescooped by Michael Allenberg from Web Developer & Design Graphics
Scoop.it!

Deconstructing 3 web UI patterns from today’s hottest companies

Deconstructing 3 web UI patterns from today’s hottest companies | UX Design | Scoop.it
Check out the hottest web UI patterns used by Pinterest, Facebook, Twitter, Kickstarter, AirBnB, Tinder, and more.

Via Jakarta Web Developer
more...
Rescooped by Michael Allenberg from Designing design thinking driven operations
Scoop.it!

The role of mindset in user centred design

Overview Mindset is something that affects how we approach the methods and tools availa…


Via Fred Zimny
more...
Fred Zimny's curator insight, September 6, 10:47 AM
Mindset of a group has to be diversified
Rescooped by Michael Allenberg from UXploration
Scoop.it!

The Value of Customer Experience, Quantified

The Value of Customer Experience, Quantified | UX Design | Scoop.it

It’s time to stop the philosophical debate about whether investing in the experience of your customers is the right business decision. This isn’t a question of beliefs — it’s a question about the behavior of your customers. Connect the right data, and not only is it possible to quantify the impact of the difference between delivering a great experience and delivering a poor one — but it will demonstrate to everyone in your organization just how big that impact can be.


Via Mario K. Sakata
more...
No comment yet.
Rescooped by Michael Allenberg from MarketingHits
Scoop.it!

How are mobile consumers transforming travel? #Infographic

How are mobile consumers transforming travel? #Infographic | UX Design | Scoop.it
Around 30 million people are hunting for travel content every month, exclusively on mobile, according to new research from Somo.

Via Brian Yanish - MarketingHits.com
more...
Fred Zimny's curator insight, September 1, 9:08 PM

So glad things changed that fast and that good