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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | UX Design | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.

Via Mario K. Sakata
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This needs to be at the top of your reading list...

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Mario K. Sakata's curator insight, July 25, 2013 4:53 PM

McKinsey calls it a Customer Decision Journey.

UX Design
The art of designing engaging and meaningful user experiences for customer development.
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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | UX Design | Scoop.it
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What is lean ux

A brief introduction to Lean and LeanUX (RT @duhmcah: My latest upload : What is lean ux on @slideshare http://t.co/a1Ojpb3rdx via @SlideShare)
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Secrets of the Creative Brain

Secrets of the Creative Brain | UX Design | Scoop.it
A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness. 

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Mythbusting Lean UX – Adrian Howard | Content Strategy Scotland

Mythbusting Lean UX – Adrian Howard | Content Strategy Scotland | UX Design | Scoop.it
Adrian Howard is a fan of Lean UX, and he's tired of hearing it misrepresented. Lean UX doesn't have to mean slapdash, careless or lo-fi work. But it does demand a different way of working that not all organisations are ready ...
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The Science of Happy Design

The Science of Happy Design | UX Design | Scoop.it
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.

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The Four Cardinal Sins Of UX Design - Forbes

The Four Cardinal Sins Of UX Design - Forbes | UX Design | Scoop.it
The Four Cardinal Sins Of UX Design
Forbes
It's almost a cliche, but good design often comes down to simply stepping aside. Too many tech companies seem to view their products as linear paths rather than open-ended sandboxes.
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How Mature is Your Organization when it Comes to UX? | UX Magazine

How Mature is Your Organization when it Comes to UX? | UX Magazine | UX Design | Scoop.it
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Useful Sources for Design Patterns and Wireframes Guides - UXPin

Useful Sources for Design Patterns and Wireframes Guides - UXPin | UX Design | Scoop.it
Design Patterns and Wireframes Guides you will need in your wireframing workshop ("Useful Sources for Design Patterns and Wireframes Guides" http://t.co/tOOIPOjIGe good read)...
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230 Wireframe Icons | GraphicBurger

Today's featured resource is a set of 230 line icons which will help you build wireframes. They are free for both personal... (230 Wireframe Icons: Today's featured resource is a set of 230 line icons which will help you build wireframes...
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What is Micro-feedback and Why it Matters to Your User Experience - Sarah Doody

What is Micro-feedback and Why it Matters to Your User Experience - Sarah Doody | UX Design | Scoop.it
What is micro-feedback? More importantly, why does it matter to your user experience? Well, to … (A great article by Sarah Doody:
"Micro-feedback provides a means to gather insightful feedback at just the right...
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9 Principles Google Created for its ‘Material Design’ UI Refresh

9 Principles Google Created for its ‘Material Design’ UI Refresh | UX Design | Scoop.it
When Google unveiled its ‘L Developer Preview‘ for Android yesterday, it did so alongside a new “visual language” called Material Design. The vibrant aesthetic will be rolled out across all... Keep reading →

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Why the Best Designers Don’t Specialize in Any One Thing | Design | WIRED

Why the Best Designers Don’t Specialize in Any One Thing | Design | WIRED | UX Design | Scoop.it
The best designers for our current environment are those who can confidently navigate change by adapting; not those who cling to whatever specialty in which they were formally trained or have the most experience.
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Enabling a Career Shift from User Experience to Service Design :: UXmatters

Michael Allenberg's insight:

An amazing must read! Broaden your scope to designing holistic Experiences!

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Terry Patterson's comment, June 25, 3:38 PM
Great article!
Michael Allenberg's comment, June 26, 5:04 AM
I agree Terry! I have always thought of Service Design as an integral part of Experience Design, though now my eyes are opened to even more possibilities!
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Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX)

Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX) | UX Design | Scoop.it
UX – The User Experience on Mobile.UX is more or less like an art which is closely related to psychology – reading the mindsets of the consumers and optimi (Unleashing the Top 3 Secrets for Successful Mobile User Experience (#UX)
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User Experience and Design Process for Startups

User Experience and Design Process for Startups | UX Design | Scoop.it
Developing product at a startup can be hard: there are often severe time constraints, resources are limited, and there is constant pressure from stakeholders to get your product to market. Many companies believe that for these reasons it's impossible to get a product design workflow in place – it would simply take too much time. It is precisely because of these constraints that it is so important to get a repeatable process in place early on. If your team focuses on describing your user experience through stories and sketches, as opposed to full fledged mock ups of a single screen of your interface, then the odds increase that they can ship a product that delights your customers, reduces engineering cost because a clear specification of product requirements exists at the outset, and your stakeholders will be happy because your team ships a better product more frequently. This route starts the process by describing why your team should focus on user stories from the outset, segues into an outline for a great process for startups developed by Jake Knapp of Google Ventures Design Studio, and finishes with some tips on validating your designs with users.

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Putting the User in User Experience - Learning - Source: An OpenNews project

Putting the User in User Experience - Learning - Source: An OpenNews project | UX Design | Scoop.it
Source - Journalism Code, Context & Community (Bringing interaction design and better user experience to news apps http://t.co/XlNFSfCyF9)
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CitizenMe: A little app with a big vision – to help you trust internet companies again

CitizenMe: A little app with a big vision – to help you trust internet companies again | UX Design | Scoop.it
As we sign up for more and more online services, it can be hard to keep track of exactly what rights we’re giving up to whom, and the feeling that we’re out of control of our own online identity can start to creep in.
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The Startup Curve

This is, in short, the bumpy road all startups will eventually take before reaching success. Every story is different but all will agree that their path follow…


Via Fred Zimny
Michael Allenberg's insight:

Not strictly Experience Design, BUT a very valuable read for all #Entreprenuers

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miracletrain 夢想驛站's curator insight, July 1, 2:49 AM

THIS IS THE START-UP REALITY! 

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Crossing the Great UX–Agile Divide | UX Magazine

Crossing the Great UX–Agile Divide | UX Magazine | UX Design | Scoop.it
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The Eight Most Common Mistakes Made on UX Design Projects | UX Magazine

The Eight Most Common Mistakes Made on UX Design Projects | UX Magazine | UX Design | Scoop.it
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Ti UX Templates | The Titanium UX Templates Library

With 20+ reusable widgets RT @tidevio Find the source code wireframes and designs of the mobile UX patterns
http://t.co/LtTCKoQO8Z #ticonf
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Wireframes and iOS design: everything you need to know to draft an amazing mobile app • Inspired Magazine

Wireframes and iOS design: everything you need to know to draft an amazing mobile app • Inspired Magazine | UX Design | Scoop.it
Practical beginners ios design patterns for iOS 7 and 8. Learn how to design UI Elements, sketch out your first app, and make wireframes.
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How to Improve Website Usability - Top 6 Guidelines

How to Improve Website Usability - Top 6 Guidelines | UX Design | Scoop.it
Website usability and user-centred design are essential when building a website. We covered the key principles of a better website usability in this informative article. Be sure to consider them for your next project!

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RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS

RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS | UX Design | Scoop.it
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 26, 6:29 PM

Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation.

Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage?

Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from AWWWARDS.com that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav.

Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.

BOUTELOUP Jean-Paul's curator insight, June 26, 11:21 PM

Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur

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5 Tips to Design Better Wearable Technologies » Paul Olyslager

5 Tips to Design Better Wearable Technologies » Paul Olyslager | UX Design | Scoop.it
Many say that wearable technologies are the future, but if you take a look around you'll discover that these technologies are actually the present.

Via Alexis Brantes
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Terry Patterson's curator insight, June 30, 9:32 PM

Just today I got into a discussion that designing for digital wearables must certainly be the next frontier in the user experience design space. In my view, it is all about context - giving the user what they need with a  just-in-time approach.