Expertiential Design
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The Future Of UX Design: Tiny, Humanizing Details

The Future Of UX Design: Tiny, Humanizing Details | Expertiential Design | Scoop.it
Dan Saffer, like many designers, likes to quote Charles Eames. But unlike many designers, Saffer--Director of Interaction Design at Smart Design--wrote a whole book inspired by one of his favorite Eames quotes: "The details are not the details.
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from #innovation(s) } Food for Thoughts
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Should We Do It? Vs. Can We Do It?

Should We Do It? Vs. Can We Do It? | Expertiential Design | Scoop.it
I’ve noticed that companies often gravitate toward focusing on hard technology and product challenges (the “can we do it?” aspect) at the expense of deeply and truly understanding the potential market risk or opportunity (the “should we do it?” aspect) first. In this post I’ll explain why corporate R&D and entrepreneurs need to focus a lot more on the “should we do it?” in addition to the “can we do it?”.
Via Edouard Siekierski
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Rescooped by Michael Allenberg from UXploration
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What is UX? User Experience defined in 10 videos

What is UX? User Experience defined in 10 videos | Expertiential Design | Scoop.it
User Experience (UX) has become incredibly popular over the last five years – companies are finally understanding how creating great…

Via Mario K. Sakata
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Forrester 3 E's of Customer Experience

Forrester 3 E's of Customer Experience | Expertiential Design | Scoop.it

Emotions play an important role to the overall customer experience. Have you ever created an empathy map?


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 24, 5:44 PM

Forrester's 3 E's:

 

1. Emotion

2. Effectiveness

3. Ease

 

How are you elevating the emotional connection between your brand and your customers?

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How IBM And Disney Brainstorm In The Cloud

How IBM And Disney Brainstorm In The Cloud | Expertiential Design | Scoop.it
Mural, the collaborative whiteboarding app, tries to digitize the fun, chaotic physicality of brainstorming, while making it accessible to anyone.

Via Mario K. Sakata
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Design Thinking: A Manual for Innovation

Design Thinking: A Manual for Innovation | Expertiential Design | Scoop.it
What if there were a formula to create innovative products, experiences or services? I’m not talking about incremental improvements; I’m…
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User Interface Design Is Dying — Bots For Business

User Interface Design Is Dying - Bots For Business - Medium
Imagine winning a Jackpot or inheriting a lot of money. Now you’re finally able to organize your life the way you always wanted. Part of…

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UX-UI
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A User-Centred Approach to Mobile Design and a 5 Stage Process for You to Use

The mobile web is here to stay. However, it’s important to remember that having a mobile website isn’t the key to success – it’s providing the right approach to the mobile user experience that brings success. Taking a user-centred approach to mobile (and other) design can help you keep in mind the outcomes that you intend rather than wasting time on unrewarding designs.The mobile web is a description intended to distinguish accessing the internet on a tablet or a smartphone as opposed to

Via Pedro Costa Neves
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Rescooped by Michael Allenberg from Data driven marketing and customer experiences
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IoST and IoUT: Why They Matter for IoT Growth | Talend

IoST and IoUT: Why They Matter for IoT Growth | Talend | Expertiential Design | Scoop.it
The IoT is a critical technology that will continue to drive innovation, but not everything has to be connected. Read why the Internet of Useful Things is needed today.

Via Jean-Michel Franco
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Courtkneecap's curator insight, June 28, 7:08 PM
Not Everything Has to Be Connected 
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Want to Prototype in Sketch? Craft has got your back — Design + Sketch App

Want to Prototype in Sketch? Craft has got your back - Design + Sketch App - Medium
My initial thoughts on the Prototype Beta by InVision Labs
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[INFOGRAPHIC] 19 Ways A/B Testing Is Ruining Your Site (And How To Fix It)

[INFOGRAPHIC] 19 Ways A/B Testing Is Ruining Your Site (And How To Fix It) | Expertiential Design | Scoop.it
Are you making one of these 19 common A/B testing mistakes?

Via Pedro Da Silva
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Rescooped by Michael Allenberg from UX Design : user experience and design thinking
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Mental Models and User Experience :: UXmatters

Mental Models and User Experience :: UXmatters | Expertiential Design | Scoop.it

"Once users have formed a mental model, they will often reject an experience that does not accord with that model."


Via yannick grenzinger
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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How Emotions Impact The Customer Experience

How Emotions Impact The Customer Experience | Expertiential Design | Scoop.it

Customers with positive associations with a brand will spend up to 200% more and will also tell an average of eight friends about them.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 29, 3:08 AM

The way customers feel is of the utmost importance, not just today, but for the entire customer life cycle. And since satisfaction is more neutral than positive, it is no longer enough for brands to simply satisfy customers.

 

  1. Emotions guide decisions: While we like to think of ourselves as logical beings, it is actually our emotions that inspire our decisions.
  2. Positive associations lead to repeat decisions: When someone makes a decision that leads to a positive outcome, they are more likely to make the same decision in the future.
  3. Without emotions, there are no decisions: If a person has no emotional connection to the outcome of a decision, they are less likely to actually make a decision.

 

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Why We All Need Design Thinking

Why We All Need Design Thinking | Expertiential Design | Scoop.it

Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics.


Via Eric_Determined / Eric Silverstein
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Astrid F. Kowlessar's curator insight, July 25, 8:10 PM

By meeting customer needs through creative problem solving, technological possibilities, and consumer-based strategies, it's possible for any company in any industry to excel.

 

Here are key reasons you need to consider Design Thinking:

 

Design Thinkers Are Problem Solvers

Design Thinking Leads To Innovation

Leaders Should Be Design Thinkers

Cross-Functional Training Leads To Design Maturity

 

Are you ready to embrace Design Thinking to stay competitive in today's fast-moving business and consumer driven climate?

 

tonnytran's comment, July 25, 10:46 PM
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AcrobaticDesigns's curator insight, July 26, 12:35 AM
#DesignThinking: here creativity takes over problem solving, leads to innovation which could benefit customer in the long run.
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Making design core to the agile process

Making design core to the agile process - Salesforce UX - Medium
A look into how we built Salesforce’s Lightning Experience

Via Mario K. Sakata
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Raise the Bar on Customer Experience with Maturity Models

Raise the Bar on Customer Experience with Maturity Models | Expertiential Design | Scoop.it
Gone are the days when a brand could get away with a mobile experience that's a miniaturized version of the desktop website. Gone too are the days when it was acceptable to forget a logged in customer

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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A Framework For Brainstorming Products

A Framework For Brainstorming Products | Expertiential Design | Scoop.it
Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a year ago, I and my colleague Michael (founding partner at AJ&Smart) were sitting in a masterclass run by the fantastic Adrian Howard on the subject of feature prioritization in agile development. More specifically, we were asking how we could decide which feature comes next and when it should be released.

Via Mario K. Sakata
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Customer Touchpoints - The Point of Interaction Between Brands, Businesses, Products and Customers

There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have been evolving rapidly over the last decades and terminology has become fluid rather than static. To make matters more complicated – the term “touchpoint” is also often confused with the term “channel”. Author/Copyright holder: Rosenfeld Media. Copyright terms and licence: CC BY 2.0Some simpl

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UX Design : user experience and design thinking
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The beauty of data visualization

The beauty of data visualization | Expertiential Design | Scoop.it
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut -- and it may just change the way we see the world.

Via yannick grenzinger
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Rescooped by Michael Allenberg from Designing service
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Executive’s Guide to Customer Experience

Executive’s Guide to Customer Experience | Expertiential Design | Scoop.it
Do you want to improve your organization's customer experience? It takes more than making some superficial changes. This page will help executives understand what it takes to create significant, sustainable improvements. Start by watching this three minute video. It explains that customer experience is a reflection of the company's culture and operating processes, which means the sustainable improvements will…

Via Harald Henn, Fred Zimny
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Orlando Delgado's curator insight, July 13, 7:16 AM
The customer experience is the key...
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Invisible Design : Airbnb Design

Invisible Design : Airbnb Design | Expertiential Design | Scoop.it
Behind-the-scenes work, event updates and stories from our creative community

Via Mario K. Sakata
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Trends Over The Next 5 Years | Customer Experience

Trends Over The Next 5 Years | Customer Experience | Expertiential Design | Scoop.it

People often ask me where I see business going in the next five, 15, 20 years.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 21, 2:40 AM

How will you elevate your customer experience to keep pace with these business trends?

2DiFore Marketing Solutions's curator insight, June 23, 7:43 AM

How will your business change over the next 5 years? Did you know that the average attention span of a human being was 12 seconds, that's right! Begin making changes today to capture your market.