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Left and Right Brain User Personas

Left and Right Brain User Personas | UX Design | Scoop.it
Today: How an understanding of brain lateralization can help us design better software.

First let's clear the air. There's been a lot of cringe-worthy popular science written about the divided brain.
Michael Allenberg's insight:

An absolute MUST-READ! Excellent and comprehensive explantion of the enormous impact of properly incorporating empathetic behavioral psychology into designing experiences!

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Terry Patterson's curator insight, July 11, 2013 10:16 PM

Of course the use of Personas needs to be informed by research first, it doesn't hurt to know a bit (or become familiar with) the understanding of right-brain and left-brain characteristics. 

Michael Allenberg's comment, July 12, 2013 6:30 AM
Agreed Terry! Knowing the insights of the human brain and being empathetically aware of differing personality traits is a tremendous assets when building Personas not fully-informed by user research. I have encountered these scenarios a few times, either the work is too heavily under NDA to effectively ask the right questions during the user-interview phase or the company is smaller and lacking the up-front budget for thorough interview research this early in the SDLC. In either of these particular cases, the ability to augment and create more fully-developed Personas based on a well-rounded understanding of the human psyche is invaluable.
Two Pens's curator insight, July 16, 2013 9:47 AM

Wonderful article that provides a lot of insight into the left and right brain processes. Even though aimed at software devs, it's a great read for writers (guess which metaphor based side I reside on).

UX Design
The art of designing engaging and meaningful user experiences for customer development.
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MaxMedia Announces You&Me Advanced Philosophy for Helping Marketers Deliver Holistic Consumer Experiences | SYS-CON MEDIA

SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
Michael Allenberg's insight:

Excellent direction and philosophy shaping the future of Customer Experience design coming from Atlanta's own #MaxMedia @chuckjob

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[SIS] Innovation & Designing for Impact

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com


Via Fred Zimny
Michael Allenberg's insight:

WOW! Just wow!!!

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | UX Design | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, Today, 10:22 AM

A great way to break into mental models!

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#Mobile and #Voice of the #Customer: All About Actionability

#Mobile and #Voice of the #Customer: All About Actionability | UX Design | Scoop.it
As business managers or owners, we’re constantly faced with opportunities to widen the range of programs that we run — so how does the go/no go decision get made?Som

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Eric_Determined / Eric Silverstein's curator insight, July 18, 4:01 PM

"The saying goes ‘timing is everything’ and it doesn’t apply more anywhere than in #VoC programs. The #journey your #customers go through, both before and after they become customers, can be broken down into distinct steps. Each represents a potential breaking point where the potential of the relationship can be diminished or enhanced."


Certainly #Mobile provides greater opportunities to engage at a variety of touch points during your customer journey.

 

Share a recent Mobile experience where the brand took the right step to address your needs or provide the right incentive that led to a purchase?

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Fjord Service Design Academy: A business case for transformative serv…

Fjord Service Design Academy: A business case for transformative serv… | UX Design | Scoop.it
Nancy Birkhölzer and Melanie Wendland from Fjord’s Service Design Academy delivered a keynote at the Service Design Conference organized by the German chapter …

Via Mario K. Sakata
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How to Choose the Right UX Metrics — Medium

How to Choose the Right UX Metrics — Medium | UX Design | Scoop.it
The HEART Framework helps measure the quality of user experience.
Michael Allenberg's insight:

What an interesting introduction to HEART!

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People Don't Care About Your Brand

Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they…


Via Fred Zimny
Michael Allenberg's insight:

Creating a Brand Experience that resonates in today's digital economy requires carefully crafted User Experiences in alignment with the Three Principles in this deck!

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Integrating Human-Centered Design to unlock a step-change in value creation

Integrating Human-Centered Design to unlock a step-change in value creation | UX Design | Scoop.it
In today’s digital environment, every company wants to be the disruptor, and Human-Centered Design (HCD) is the way to get there. Unlike traditional strategy, which is often linear, slow, and product-driven, HCD enables companies to build agile businesses, products, and experiences that meet users’ ever-evolving needs. This infographic illustrates the three key phases of HCD: understand, visualize, realize.

Via Mario K. Sakata
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5 Traits of Successful #Customer #Experience Leaders

5 Traits of Successful #Customer #Experience Leaders | UX Design | Scoop.it
There are so many great people I’ve had the opportunity to work with. A great deal of them have been clients who were charged with leading customer experience improvement initiatives within large o…

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Eric_Determined / Eric Silverstein's curator insight, July 8, 10:04 AM

I can attest to Jeannie's traits following my last project, but as you work through the process, companies start to see positive responses - coming directly from customers!

 

Share your comments on the 5 traits?

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Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX)

Unleashing the Top 3 Secrets for Successful Mobile User Experience (UX) | UX Design | Scoop.it
UX – The User Experience on Mobile.UX is more or less like an art which is closely related to psychology – reading the mindsets of the consumers and optimi (Unleashing the Top 3 Secrets for Successful Mobile User Experience (#UX)
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User Experience and Design Process for Startups

User Experience and Design Process for Startups | UX Design | Scoop.it
Developing product at a startup can be hard: there are often severe time constraints, resources are limited, and there is constant pressure from stakeholders to get your product to market. Many companies believe that for these reasons it's impossible to get a product design workflow in place – it would simply take too much time. It is precisely because of these constraints that it is so important to get a repeatable process in place early on. If your team focuses on describing your user experience through stories and sketches, as opposed to full fledged mock ups of a single screen of your interface, then the odds increase that they can ship a product that delights your customers, reduces engineering cost because a clear specification of product requirements exists at the outset, and your stakeholders will be happy because your team ships a better product more frequently. This route starts the process by describing why your team should focus on user stories from the outset, segues into an outline for a great process for startups developed by Jake Knapp of Google Ventures Design Studio, and finishes with some tips on validating your designs with users.

Via Alexis Brantes
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Putting the User in User Experience - Learning - Source: An OpenNews project

Putting the User in User Experience - Learning - Source: An OpenNews project | UX Design | Scoop.it
Source - Journalism Code, Context & Community (Bringing interaction design and better user experience to news apps http://t.co/XlNFSfCyF9)
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CitizenMe: A little app with a big vision – to help you trust internet companies again

CitizenMe: A little app with a big vision – to help you trust internet companies again | UX Design | Scoop.it
As we sign up for more and more online services, it can be hard to keep track of exactly what rights we’re giving up to whom, and the feeling that we’re out of control of our own online identity can start to creep in.
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This Smartwatch Concept Projects Notifications Directly Onto Your Hand

This Smartwatch Concept Projects Notifications Directly Onto Your Hand | UX Design | Scoop.it
While smartwatches could make us even more addicted to the online world, the Ritot is taking constant connectivity to the extreme.

Via Tiaan Jonker
Michael Allenberg's insight:

An amazing concept delivering outside-the-box innovation. #InnovateorDie

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GestionBarrette's curator insight, Today, 6:41 AM

Like

And think of the possibilities for deaf people !    It could be implemented on a fixed device that project the information on the wall !

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Transforming Customer Experience: From Moments to Journeys

Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand…

Via Mario K. Sakata
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The Rise of #Customer Expectations

The Rise of #Customer Expectations | UX Design | Scoop.it
During this series we looked at 6 key industry factors that are changing the way we do business today, and we have tried to guide you on how best to Reshape your service organisation to Exploit the

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Eric_Determined / Eric Silverstein's curator insight, July 19, 4:05 PM

"As the world becomes more #collaborative and technology-enabled and #customer expectations evolve, the trend towards #digital and anytime, anywhere service can only accelerate.


In response, organizations must put themselves in the shoes of their customers when designing and delivering interactions, so as to minimise customer effort and maximise customer value.

 

Responding to digital disruption and providing great digital experiences is not easy...Organization needs to evolve, becoming flexible and responsive, which often requires significant change, energy and investment."

 

Coreen summarizes the current challenges/opportunities well, would you add any additional trends for consideration?

 

 

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Creating a Strong #Customer #Experience: 6 Key Principles

http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customer…

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Eric_Determined / Eric Silverstein's curator insight, July 15, 9:50 AM

An engaging SlideShare that showcases key principles to drive results.

 

Important questions are raised for your business.

 

Have you started on your customer journey map?

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Throwing Light on Dark UX with Design Awareness

Throwing Light on Dark UX with Design Awareness | UX Design | Scoop.it
In my article “ The Elements of Video Gambling Experience,” I described the clear sense of manipulation that exists in the asymmetrical relationship between what a player expects and what he or she gets from slot machines. The promise…
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Rescooped by Michael Allenberg from Social Media, Communication, PR,...
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Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos

Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos | UX Design | Scoop.it
Software that counts dogs, martini glasses, and mustaches in Instagram photos provides a novel way to rate businesses.

Via Benj112358
Michael Allenberg's insight:

A wonderfully unique Experience-driven ratings application!

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Context Defines the Future User Experience

Context Defines the Future User Experience | UX Design | Scoop.it
"The better we know our customer, the more effectively we can market to them." This has been true since cavemen traded animal skins for berries.
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | UX Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

 

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, July 9, 8:16 PM

add your insight...

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3 User Experience Key Performance Indicators that Will Determine if You Will Fail - UX Motel

3 User Experience Key Performance Indicators that Will Determine if You Will Fail - UX Motel | UX Design | Scoop.it
Enter Now and Discover 3 User Experience Key Performance Indicators That Will Determine if You Will Fail on Your Resource for UX Information and News.

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Megan Wilson's curator insight, July 7, 7:51 AM

40% of people will abandon a webpage if it takes longer than 3 seconds to load. 62% of companies that designed a site strictly for mobile devices increased their sales. These statistics demonstrate just how integral top-notch user experiences are.

Check out this user experience KPIs that will determine if you will fail

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What is lean ux

A brief introduction to Lean and LeanUX (RT @duhmcah: My latest upload : What is lean ux on @slideshare http://t.co/a1Ojpb3rdx via @SlideShare)
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Secrets of the Creative Brain

Secrets of the Creative Brain | UX Design | Scoop.it
A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness. 

Via Mario K. Sakata
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Mythbusting Lean UX – Adrian Howard | Content Strategy Scotland

Mythbusting Lean UX – Adrian Howard | Content Strategy Scotland | UX Design | Scoop.it
Adrian Howard is a fan of Lean UX, and he's tired of hearing it misrepresented. Lean UX doesn't have to mean slapdash, careless or lo-fi work. But it does demand a different way of working that not all organisations are ready ...
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