Expertiential Design
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User Stories: a strategic design tool | Johnny Holland

User Stories: a strategic design tool | Johnny Holland | Expertiential Design | Scoop.it

User Experience Strategy becomes an ‘in principle agreement’ on the shape of the project (what), its purpose (why), and provides potential implementation strategies (how). It takes into account all perspectives (e.g business, technical, marketing, brand) but privileges the intended user experience.

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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Milton Glaser - "10 Things I Have Learned"

Milton Glaser is one of the best known graphic designers in the world. This essay summarizes his ten principles on how to live. Make sure to read "How you live changes your brain" (#7) and "Doubt is better than certainty" (#8).
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THE NEVER-ENDING DESIGN THINKING READING LIST - How to be a leader in #service: #servicedesign and #designthinking

THE NEVER-ENDING DESIGN THINKING READING LIST - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it

THE NEVER-ENDING DESIGN THINKING READING LIST Whether you’re just curious about the concept of design thinking or you’ve been involved in the design thinking world for years, there’s always more to explore. We’re often asked about the best resources for learning more about design thinking, so we’re starting a living list of some of our…

 

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A 2014 reread: When to Use Which User-Experience Research Methods #ux - How to be a leader in #service: #servicedesign and #designthinking

A 2014 reread: When to Use Which User-Experience Research Methods #ux - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
Summary: Modern day User-Experience research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based…

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IoT - From Theory to Practice

IoT - From Theory to Practice | Expertiential Design | Scoop.it
There is almost always a gap between Theory and Practice in doing IoT projects.

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Dan Roberts's curator insight, July 5, 6:48 AM
Insights from actual IoT projects - things never go as smoothly as you expect...
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Beyond Design Thinking: How to Ensure Design Is Always On - How to be a leader in #service: #servicedesign and #designthinking

Beyond Design Thinking: How to Ensure Design Is Always On - How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
A common theme in many of my recent posts has been how and why it’s critical to keep human beings front-and-center in any sort of innovation or digital transformation initiative. This is easy to say but not always easy to do – at least in the right way. That’s partly because, outside of Marketing and…

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10 Lessons: Design Thinking for Blockchain | How to be a leader in #service: #servicedesign and #designthinking

10 Lessons: Design Thinking for Blockchain | How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
Over the past fifteen months I’ve facilitated eighteen design thinking workshops to explore the application of blockchain to customer projects.  Most of these (actually 12) have been in the finance industry, and in Europe (specifically 15).  Some interesting lessons and reflections emerge. First a little context . . . We use a standard approach for customer projects as shown…

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The Rise of Artificial Intelligence: How AI Changes UX Design | Creative Cloud blog by Adobe

The Rise of Artificial Intelligence: How AI Changes UX Design | Creative Cloud blog by Adobe | Expertiential Design | Scoop.it

AI & UX and UI

Mobile isn't everything it is the only thing at least as far as data architecture and design goes. The "mobile first" movement didn't go nearly far enough. 

Mobile first means thinking about and changing how we think about User Interface design. As we're thinking about design we need to layer artificial intelligence (AI) in too. 

AI impacts the sentient nature of the conversation between customers, websites and robots. Robots not of the Skynet variety but crawlers determined to understand, share, and search. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 26, 9:13 AM

Mobile first isn't everything it is the only thing. This Adobe post provides an intelligent look into how AI will impact web design, user experience, and the customer journey. 

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The New Class of Digital Leaders

The New Class of Digital Leaders | Expertiential Design | Scoop.it

Faced with organizational challenges, more and more companies are hiring an executive to manage their digital transformation.

 


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Kenneth Mikkelsen's curator insight, June 23, 4:09 AM

When hiring a digital leader, companies must consider not just the individual’s background and expertise, but also his or her position within the organization and the governance mechanisms from which he or she will derive the responsibility and authority needed to carry out the mission.

Ron McIntyre's curator insight, June 26, 2:00 AM

What do you think?

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The expanding role of design in creating an end-to-end customer experience | McKinsey & Company

The expanding role of design in creating an end-to-end customer experience | McKinsey & Company | Expertiential Design | Scoop.it
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.Time was, a company could rely on a superior product’s features and functions to coast for a year or more before competitors could catch up. Or a well-honed service advantage could…

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After all those years Businesses still unclear which team should own customer experience #digital #cx

After all those years Businesses still unclear which team should own customer experience #digital #cx | Expertiential Design | Scoop.it
Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software company Calabrio, which is having a significant impact on the experiences these businesses deliver. In the UK, for example, less…

Via Fred Zimny
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Samuel Pavin's curator insight, June 14, 6:42 AM
An easy answer here that keeps getting lost in nearly every company: EVERYBODY is responsible for the customer experience ! 
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Engineering a #human touch into a #digital future #custserv

Engineering a #human touch into a #digital future #custserv | Expertiential Design | Scoop.it
  The die is cast. We are marching inexorably into a new generation of digitally enabled customer experiences. There is no turning back. Estimates vary as to the number of customer service roles that will be replaced by bots, robots, cognitive technologies and artificial intelligence (AI). But commentators are agreed: we have reached an inflection…

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The expanding role of design in creating an end-to-end customer experience | McKinsey & Company

The expanding role of design in creating an end-to-end customer experience | McKinsey & Company | Expertiential Design | Scoop.it
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.Time was, a company could rely on a superior product’s features and functions to coast for a year or more before competitors could catch up. Or a well-honed service advantage could…

Via Fred Zimny
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Cross Cultural Interface Design – Muzli -Design Inspiration

Cross Cultural Interface Design – Muzli -Design Inspiration | Expertiential Design | Scoop.it
Looking at my website, which is in English, I thought the audience would be from English speaking countries. However, many of the audience also come from non-English speaking countries such as China…
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20 Free UX eBooks You Must Read via WebDesignDev

20 Free UX eBooks You Must Read via WebDesignDev | Expertiential Design | Scoop.it

UX Must Reads

If you're new to web design do yourself a favor and read at least two of these free User Interface (UX) design books. You'll save yourself time in the end if you know how to design for conversion, engagement, and functionality. That's not to downplay the need for excitement, but nothing turns more users off faster than a hard to understand website. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 9, 10:44 AM

Free UX books will help save you design time, energy, and frustration. 

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How Emotional Design Will Make Your Brands Stand Out

How Emotional Design Will Make Your Brands Stand Out | Expertiential Design | Scoop.it

Emotional Branding Guide
This excellent guide to building emotions into your brands focuses on products, but every lesson here applies to web design too. Finding ways to infuse your web designs with relevant value, cultural, and "made to stick" messages, connections, and images are every designer's and web marketer's job. 


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Martin (Marty) Smith's curator insight, July 7, 8:45 AM

Great primer on how to build emotions into your product, web, and services designs. 

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Ten Cool Wireframing Tools To Help ROCK Your Web Designs via Shopify  

Ten Cool Wireframing Tools To Help ROCK Your Web Designs via Shopify   | Expertiential Design | Scoop.it

Wireframing Is A Pain But Less So
Wireframing, the act of prototyping web designs before writing code, is a pain. Less of a pain with these 10 wireframing tools all new to us. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 5, 8:17 AM

We have used any of these tools, but xeroxing our wireframing template is old, hard to share, and takes too long. 

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Why Rich Animations Will Make Your Website Fun – via Medium

Why Rich Animations Will Make Your Website Fun – via Medium | Expertiential Design | Scoop.it

Rich Animations

Video is a must, but so are "rich animations". Rich Animations are infographic-like, fun and instructive graphics that come alive, play, and run much like a video. 

Find examples in this Medium Post 
https://medium.com/@lollypopindia/why-rich-animations-are-crucial-for-design-ab6e940fc8f6 ;

 

 

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Martin (Marty) Smith's curator insight, June 30, 7:59 AM

Watching The Story of Stuff we realized there were some things, some hard things, better told via animation. A human narrator would have made the hard stuff too hard, but animating the devastation even our favorite stuff like iPhone create stopped the "rejection reflex" long enough to listen. 

Not hard to see why animation is so effective. We've been brought up on cartoons, Sesame Street and Simpsons. If you aren't using animation to teach, engage, and make points you might otherwise not be able to make your website is less fun, effective, and profitable. 

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Knowing These Mobile Screens Will Make Your Tiny Screen Designs Rock via Tubikstudio 

Knowing These Mobile Screens Will Make Your Tiny Screen Designs Rock via Tubikstudio  | Expertiential Design | Scoop.it

Rock Mobile Or It Rocks You

You want to be on the right side of the "mobile" revolution, but where is that exactly. This post shares critical information about screen size that will help your mobile design rock! 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 29, 3:23 PM

Mobile design is more than small - it is confusingly so. This post shares the 15 mobile screen types and how to design for them. Can you afford NOT TO KNOW that? Answer: No :). Martin 

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9 Graphic Design Trends You Need To Be Aware of in 2017.

9 Graphic Design Trends You Need To Be Aware of in 2017. | Expertiential Design | Scoop.it
Here are 2017's graphic design trends you need to follow. We are covering packaging trends, typography trends, layouts and even cinemagrahs.

Via Ana Cristina Pratas
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Martin (Marty) Smith's curator insight, June 28, 8:50 AM

Agree and disagree with some of these trends. The bright colors trend seems obvious, but not when you factor in mobile first. Mobile doesn't handle gradients well thus the great flattening of images into more traditional "web safe" colors. Mobile requires simplification across the board images included. 

That is NOT to say arresting images don't matter. Arresting images matter more than every since your content must cut through a mountain of clutter. If you're using standard stock cut luck with that "cutting through the clutter" thing. 

Better to find arresting images like the one that got my attention long enough to read and scoop this post :). Marty 

Nevermore Sithole's curator insight, June 30, 5:11 AM
9 Graphic Design Trends
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A framework for “Employee Centric” Digital Workplace Platform | How to be a leader in #service: #servicedesign and #designthinking

A framework for “Employee Centric” Digital Workplace Platform | How to be a leader in #service: #servicedesign and #designthinking | Expertiential Design | Scoop.it
https://twitter.com/dhinchcliffe/status/801251147730350080

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15+ Japanese Designs That Have Outdone the Rest of the World

15+ Japanese Designs That Have Outdone the Rest of the World | Expertiential Design | Scoop.it

Best of Japanese Design
Turns out the best of Japanese design is pretty good. These 15 examples cross the thin line between design, art and commerce and so so with a grace and beauty you'd expect from Japanese design. I'm building a "tiny house" based on Japanese design so I love it. 


Via Martin (Marty) Smith
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How to be a leader in #service: #servicedesign and #designthinkingINSEAD Knowledge: Setting the Stage for Digital Transformation

How to be a leader in #service: #servicedesign and #designthinkingINSEAD Knowledge: Setting the Stage for Digital Transformation | Expertiential Design | Scoop.it
Being customer-centric in a digital world requires not a plan but a process.Digital technology has transformed business by rapidly eroding any and all barriers – physical, institutional or temporal – between customers and the satisfaction of their needs and desires. By now, nearly all organisations are aware that they must either transform or risk being…

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How Does Google Handle CSS + Javascript "Hidden" Text?

How Does Google Handle CSS + Javascript "Hidden" Text? | Expertiential Design | Scoop.it
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
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Do you agree? Stop All Social Media Activity (Organic) | Solve For A Profitable Reality – Occam’s Razor by Avinash Kaushik

Do you agree? Stop All Social Media Activity (Organic) | Solve For A Profitable Reality – Occam’s Razor by Avinash Kaushik | Expertiential Design | Scoop.it
  It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. To give…

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Embracing Change: Ensure a Successful Digital Transformation - WalkMe Blog

Embracing Change: Ensure a Successful Digital Transformation - WalkMe Blog | Expertiential Design | Scoop.it
Widespread change in responsibilities and working patterns — scare your workforce. The fear factors can include a perceived loss of control or uncertainty.

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14 reasons businesses are failing at user-centred design

14 reasons businesses are failing at user-centred design | Expertiential Design | Scoop.it
The importance of design is growing as we demand more digital services.

Via Stephen Walker
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