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5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog

5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog | Expertiential Design | Scoop.it

B2B personas need to be researched, understood, and designed to meet robust goals and behaviors of buyers throughout the end-to-end buying cycle and brand experience.  In addition, personas need to be designed to enable as well as make more effective new practices, functions, and roles.


Via Mario K. Sakata
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Talking about Customer Experience
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | Expertiential Design | Scoop.it

Via Evelyn Weiss
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Olivier Renaudin's curator insight, March 9, 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 4:35 PM

Customer Experience in the Internet of Things #H2MWP

Birgitta Edberg's curator insight, March 29, 3:16 PM

Always easier to understand Customers Experience in infographic.

Rescooped by Michael Allenberg from Design Revolution
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Badass List of Free Stock Photos Websites for Designers

Badass List of Free Stock Photos Websites for Designers | Expertiential Design | Scoop.it
Why is it so freaking hard to find high quality, high-res free stock photos? Here are the most awesome free stock photo websites + tools.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 26, 8:44 AM

Can never have too many sources for images. This post covers a few that were new to us. 

malek's curator insight, May 26, 11:00 AM

Your lucky day with a great pic on "Stock Photos". Otherwise, try flickr under creative common.

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The hardest thing in UX design…

The hardest thing in UX design... - Designing Atlassian - Medium
I spoke this week at a General Assembly Q&A session with 25 freshly minted graduates from their UX course. Many of the q…

Via Mario K. Sakata
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Thinking Like An App Designer

Thinking Like An App Designer | Expertiential Design | Scoop.it
There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often me…

Via Mario K. Sakata
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The psychology of simple

The psychology of simple | Expertiential Design | Scoop.it
For a concept that we all understand, ‘simple’ is deceivingly difficult to pin down. We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction.  In the words […]

Via Mario K. Sakata
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Why Bad Customer Experiences Happen - #Infographic

Why Bad Customer Experiences Happen - #Infographic | Expertiential Design | Scoop.it
It’s inevitable that customer service experiences will sometimes fail. No organization is immune from bad customer service happening at point in time. Fact of the matter is that customer service is an intensely human experience subject to humanity’s faults and shortcomings.

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, May 19, 9:37 AM

A great customer experience is dependent on understanding the customer needs and responding quickly to solve problems. Every organization has some bad customer experiences -take care of them and customers will forgive you and stay around. 

Maurice Couture's curator insight, May 19, 10:12 AM

Ces résultats démontrent encore une fois l'importance d'un bon service à la clientèle, notamment de répondre bien et rapidement aux demandes des clients. Les avis en ligne sont de plus importants et les avis les plus longs sont associées à des clients insatisfaits. 

Sun Social SEO's curator insight, May 22, 8:56 AM

Online reviews are one of the "Four Pillars" of digital presence.

Rescooped by Michael Allenberg from Organisation Development
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What It Means to Work Here

What It Means to Work Here | Expertiential Design | Scoop.it
The concept of signature experiences grew out of organizational research we’ve conducted during the past five years. Initially, we looked closely at companies with highly engaged employees (as measured by workplace surveys and other tools) and set out to compile a checklist of the common practices these businesses used to foster enthusiastic, committed, mission-aware employees at all levels. Surprisingly, their approaches to talent management varied greatly. For instance, some firms paid well above the mean while others paid below it. Some boasted highly flexible, self-scheduling work groups; others featured more structured, “all hands on deck” environments. The companies’ underlying philosophies about the employer-employee relationship also varied, from paternalistic to hands-off.

The more we looked, the more we realized that the variation in practices was not just noise in the system; it was, in fact, a critical element of the companies’ ability to achieve high levels of employee engagement. These organizations excel at expressing what makes them unique. They know what they are, and it’s not all things to all people.

Via David Hain
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David Hain's curator insight, May 16, 5:11 AM

'Most executives can tell you who will buy their products or services. Few have the same insight into who will buy into the organization’s culture.' ~ Lynda Gratton

Miklos Szilagyi's curator insight, May 17, 5:01 AM

"...You won’t find and keep such individuals simply by aping other companies’ best practices or talent-management moves, however. You need to be able to tell new and prospective hires what it’s like to work at your company, to articulate the values and attributes that make working at your firm unique. You need to provide a “signature experience” that tells the right story about your company. In the process, you’ll empower the people who share your values and enthusiasm for work to self-select into your firm, thereby creating the foundation for highly productive employee-employer relationships..."

Rescooped by Michael Allenberg from CRM, Analytics, IoE, CX, CIM, IT-Business Innovation
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CX Journey™: The Future of Customer Experience

CX Journey™: The Future of Customer Experience | Expertiential Design | Scoop.it
Where is customer experience on its maturity path and where is it heading? In today's post, I share a summary of Bruce Temkin's keynote on Day 2 of the CXPA Insight Exchange, where he outlines 5 Key Trends of Customer Experience.

Via Alama
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Rescooped by Michael Allenberg from UXploration
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Why Designers and Web Developers Must Work Together

Why Designers and Web Developers Must Work Together | Expertiential Design | Scoop.it
It seems like a common sense idea: Designers and developers must work together.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from Online Marketing Resources
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A Collection of Inspiring Sitemaps and User Flow Maps

A Collection of Inspiring Sitemaps and User Flow Maps | Expertiential Design | Scoop.it

All websites should start with a good plan. Focussing on the design process first may be common for smaller sites. For larger sites, when user experience is paramount, creating an initial sitemap or user flow map is an effective way...


Via Pedro Da Silva
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Why UX Designers Need to Think like Architects

Why UX Designers Need to Think like Architects | Expertiential Design | Scoop.it

A look at the parallels between architects and user experience designers, and how the latter group can benefit from the work of the former.


Via Mario K. Sakata
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Romain MAZUIR's curator insight, May 11, 5:12 PM

Why UX Designers Need to Think like Architects #H2MWP

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What we mean by meaning: new structural properties of information architecture #ias15

Conference session: What we mean by meaning: new structural properties of information architecture. Presented at The Information Architecture Summit 2015, Minn…

Via Mario K. Sakata
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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5 disciplines of customer experience leaders

5 disciplines of customer experience leaders | Expertiential Design | Scoop.it
Designing experiences that consistently impress and stand out from the crowd remains a difficult endeavor, and companies often falter after an initial burst of energy. By addressing five key questions, customer experience leaders develop the capabilities to make the design process more effective and more repeatable for new products or new markets.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 24, 7:57 PM

As you look to improve your #customer #experience, make sure you address each question thoroughly:


1. What do we want to stand for in the eyes of our customers?

2. Which handful of actions will generate the most impact with our target customers?

3. How can we use customer feedback to promote learning and behavior change among employees?

4. When we put ourselves in the customer's shoes, what aspects of the experience need to change?

5. How can we anticipate and mitigate the risks, in order to sustain the changes?


Leadership need to have those questions answered:


1. Which groups are the most critical in order to carry out the required changes?

2. How can we equip each group for success?

3. Who can best support and influence the groups?


Share a recent experience within your company undergoing such changes.

Rescooped by Michael Allenberg from Designing services
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When the IoT meets customer relationship management #IoT #custsrv #bigdata

When the IoT meets customer relationship management #IoT #custsrv #bigdata | Expertiential Design | Scoop.it
There’s no better example of the potential for IoT in business than when it comes to customer relationship management (CRM).

Via Fred Zimny
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Emmanuelle Leneuf's curator insight, May 26, 9:16 PM

Internet des objets : un outil de CRM redoutable

Rescooped by Michael Allenberg from CRM, Analytics, IoE, CX, CIM, IT-Business Innovation
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Following Journey Mapping’s Future Path

Following Journey Mapping’s Future Path | Expertiential Design | Scoop.it
Most brands now recognize that the average consumer bounces from channel to channel like they’re reading an intricate “choose your own adventure” novel.

Via Alama
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Rescooped by Michael Allenberg from Online Marketing Resources
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The Four Horsemen: Amazon, Apple, Facebook & Google - Who Wins/Loses

The Four Horsemen: Amazon, Apple, Facebook & Google - Who Wins/Loses | Expertiential Design | Scoop.it

Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extrao...


Via Pedro Da Silva
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Rescooped by Michael Allenberg from UXploration
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Wireframes aren't dead: they're just changing

Wireframes aren't dead: they're just changing | Expertiential Design | Scoop.it
UXPin's Jerry Cao explains the latest thinking on using wireframes in the UX design process.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from Design Revolution
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7 Simple Ecommerce Design Tips Infographic - Curagami

7 Simple Ecommerce Design Tips Infographic - Curagami | Expertiential Design | Scoop.it

7 Easy To Forget Simple Ideas
As you design your ecommerce store keep in mind these easy to forget but sure to make you more money online commerce tips:

* Sight Lines - visitor eyes go where your models eyes go so point them at something good.
* CTAs - don't be afraid to tell your customers what to do with Calls To Action.

* Email - email marketing is the ability to communicate with your tribe without asking permission from a middleman.
* Internal Search - tells you if your navigation is working and what customers are looking for so use data from internal search.

* 80:20 Rule -  a small set almost always controls a larger set online so find your 80:20 rules and design, merchandise and sell to them.

* Keywords - make sure you use keywords in your navigation and use a rewrite tool to show visitors one set of keys and spiders another.

* Community - create an ASK (for help) and listen more than you talk and online community will form.  


Via Martin (Marty) Smith
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Rescooped by Michael Allenberg from UXploration
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5 Common misconceptions about Material Design

5 Common misconceptions about Material Design | Expertiential Design | Scoop.it
Material Design is limited by design constraints and guidelines set by Google. Here are 5 Material Design misconceptions that people intend to ignore.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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A Process for Empathetic Product Design

A Process for Empathetic Product Design | Expertiential Design | Scoop.it
It focuses on people rather than technology.

Via Mario K. Sakata
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Romain MAZUIR's curator insight, May 16, 5:26 AM

A Process for Empathetic Product Design #H2MWP

Rescooped by Michael Allenberg from Online Marketing Resources
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SEO Checklist: Never Forget Anything About SEO Ever Again

SEO Checklist: Never Forget Anything About SEO Ever Again | Expertiential Design | Scoop.it

Ever needed a quick SEO checklist to see what else you need or can do with your current SEO campaign? Check this post out & download your free checklist!


Via Pedro Da Silva
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Rescooped by Michael Allenberg from MarketingHits
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Digital Trends for 2015 #Infographic

Digital Trends for 2015 #Infographic | Expertiential Design | Scoop.it
Digital Trends for 2015 [Infographic] - infographic Digital Commerce

Via Brian Yanish - MarketingHits.com
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Romain MAZUIR's curator insight, May 16, 5:24 AM

Digital Trends for 2015 #Infographic

Rescooped by Michael Allenberg from Designing services
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The Amazon-ification of Government, and Why We Need More of #designthinking

The Amazon-ification of Government, and Why We Need More of #designthinking | Expertiential Design | Scoop.it
‘Design thinking’ is revolutionizing retailing, and it could revolutionize the delivery of government services.

Via Fred Zimny
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Rescooped by Michael Allenberg from UX-UI
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The 10 Commandments of User Interface Design | Visual.ly

The 10 Commandments of User Interface Design | Visual.ly | Expertiential Design | Scoop.it
User interface design is more than skin deep. Here's an infographic that sums up the 10 Commandments of User Interface Design quite succinctly.

Via Pedro Costa Neves
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Romain MAZUIR's curator insight, May 4, 3:50 PM

The 10 Commandments of User Interface Design #H2MWP

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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The New DNA Of Customer Experience Value

The New DNA Of Customer Experience Value

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 27, 10:12 PM

Share your thoughts on this new DNA of #Customer #Experience Value


Developed by @CXGAsia

Nina Lappalainen's curator insight, April 29, 1:04 AM

The New DNA Of Customer Experience Value

Rescooped by Michael Allenberg from UX Design : user experience and design thinking
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A Process for Empathetic Product Design

A Process for Empathetic Product Design | Expertiential Design | Scoop.it
It focuses on people rather than technology.

Via yannick grenzinger
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Oana Juncu's curator insight, April 25, 3:42 AM

why would tou think other people think the same way as you do? validating hypothesis is about empathy . the other way around is also true