Personas are a widely used in UX Research with 65% of practitioners reporting using them on projects.
Here are seven core ideas everyone in the UX field should know about personas.
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The art of designing engaging and meaningful user experiences for customer development.
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Michael Allenberg
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Much more than designers, user experience professionals are well-suited to lead a company's customer development lab. Via Kazumichi Sakata (Mario) 
Terry Patterson's curator insight,
June 17, 3:37 PM
Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. Delete the scoop?
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An introduction to customer journey maps, a technique from service design that can be applied to UX of websites. Via Kazumichi Sakata (Mario)
Terry Patterson's curator insight,
June 16, 5:04 PM
I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. Delete the scoop?
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The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has in Via Alexis Brantes Delete the scoop?
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An introduction to customer journey maps, a technique from service design that can be applied to UX of websites. Via Kazumichi Sakata (Mario)
Terry Patterson's curator insight,
June 16, 5:04 PM
I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. Delete the scoop?
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Nothing is perfect. So even for the most successful platforms, design needs to continuously evolve. But beyond mere gut instinct or that ephemeral talent of taste, how can you know when a design decision is good or bad?
Michael Allenberg's insight:
Absolutely perfect in its simplicity! Delete the scoop?
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Following up on the post about Defining and Measuring UX Success, this post talks about some challenges you might face as you get your UX Metrics program up… Via Alexis Brantes Delete the scoop?
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Service Design Network is an international network of organisations & businesses working in and developing the Service Design domain (Anatomy of an Experience Map: How Experience Maps Can Be Used in Service Design Via Fred Zimny Delete the scoop?
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Here's how you can use Interactive Content to increase engagement and information retention. The Must Read ultimate guide to creating better engaging Presentations and communicate better with your audience. Via Stefano Principato
Michael Allenberg's insight:
Not UX per se, but very interesting and quite applicable! 
Stefano Principato's curator insight,
June 9, 6:43 AM
Integrate visual components to support your content to increase engagement and information retention. Delete the scoop?
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This article was written by Alan Smith. Alan is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Inc., a Los Angeles based company of expert Web Desi... Via Terry Patterson
Terry Patterson's curator insight,
June 7, 12:21 PM
Not a bad article, a few good reminders. Sorry for the ads in the site, they're quite annoying. Delete the scoop?
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Michael Allenberg's insight:
Mobile experiences are shaping the world... Delete the scoop?
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Much more than designers, user experience professionals are well-suited to lead a company's customer development lab. Via Kazumichi Sakata (Mario)
Terry Patterson's curator insight,
June 17, 3:37 PM
Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. Delete the scoop?
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When trying to start a business, you are probably going to focus on what your possible target market is first. You will then start to look at gaps in that market and what the various opportunities... Via Kazumichi Sakata (Mario) Delete the scoop?
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Michael Allenberg's insight:
Interesting read... "The main issue is a lack of background knowledge and the completely different experiences of a designer and an actual user." Delete the scoop?
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Adobe updates Creative Cloud to improve user experience
Michael Allenberg's insight:
Not trying to endorse products, but it is pretty awesome! Delete the scoop?
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A common way to gauge customer satisfaction with the quality of service is byconducting qualitative surveys. We will be looking at average wait time vs. satisfaction levels. Via Kazumichi Sakata (Mario) Delete the scoop?
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Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences. Via Kazumichi Sakata (Mario) Delete the scoop?
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Right there in the center of my boilerplate for design proposals is a section that I glare at with more resentment each time I complete it. Via Terry Patterson
Terry Patterson's curator insight,
June 12, 3:18 PM
I actually love this article from Robert Hoekman. I think his approach is right on point with agile practice of design. As a grad HCI student, we are taught to use deliverables as part of the process to arrive at the final design, not to use them as deliverables, because they are not. I am a bit confused if this approach of design deliverables is being overused in practices, giving it this bad reputation. Those of you in agencies, how do you treat your "design deliverables" - do you actually put them down in your proposals? How do you account for the time to arrive at the big idea when you have to produce these to ideate? Delete the scoop?
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Businesses have always looked at ways to improve, to either save cost or improve operating performance. The drive for improvement is even greater today due to the current economic climate we find o... Via Kazumichi Sakata (Mario) Delete the scoop?
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Emilie Duciel's curator insight,
May 23, 8:44 AM
If you feel overcome by what you might test on your website, here is a list of relevant things to test.
Source: Jeff Sauro, Mesuring Usability Delete the scoop?
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Always observe users using the product.Know your metrics. Obsess over them.Befriend your support team.Run A/B tests. Via Kazumichi Sakata (Mario) Delete the scoop?
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If you can’t measure it, you can’t manage it. And a good User Experience (UX) is not magic; it is the result of a good process. Via Alexis Brantes 
Alexis Brantes's curator insight,
June 5, 1:15 PM
If you can’t measure it, you can’t manage it. And a good User Experience (UX) is not magic; it is the result of a good process. Delete the scoop?
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An introduction to customer journey maps, a technique from service design that can be applied to UX of websites. Via Kazumichi Sakata (Mario)
Terry Patterson's curator insight,
June 16, 5:04 PM
I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. Delete the scoop?
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If there’s one reading experience that truly has been transformed by the interactive wonders of the tablet, it’s got to be the children’s book. Apps like The Fantastic Flying Books of Mr. Via Jonathan Belisle
Michael Allenberg's insight:
I love this book, so I could not resist! And it is all about the experience! Delete the scoop?
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Michael Allenberg's insight:
Many lessons on "what not to do" to be learned here folks! Delete the scoop?
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