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The art of designing engaging and meaningful user experiences for customer development.
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Michael Allenberg
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Michael Allenberg's insight:
Persuasive Design is one of the Three Core Pillars of UX! 
Hannes's curator insight,
May 8, 3:29 PM
Persuasive technology clearly is an important aspect of future web design. Currently we can find a lot of digital services aiming to evoke desires and change behavior: "buy this product", "use this app to loose weight" or "review these statistics to make better decisions" are a few examples. Consequently I think controlling technology is important, but persuading humans how to use it is even more important. By understanding how people behave, when they take actions and what triggers their emotions it might be possible to anticipate how they will react to designs. Here are a few guidelines that will make users march to the beat of your drum. Delete the scoop?
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Snapchat consistently ranks highly in the App store. I also hear designers consistently ridicule it for being ugly and unpolished. Via Torbjörn Ungvall 
Torbjörn Ungvall's curator insight,
May 16, 6:15 AM
Important insight - Over-polished UI adds a degree of self-consciousness to sharing... Delete the scoop?
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There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.
At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.
I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.
“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?” Via Russ Merz, Ph.D. 
Becky Roehrs's comment,
May 13, 11:05 PM
Point taken-it may matter. Sometimes, there is not a "best" way-there are many ways.
Russ Merz, Ph.D.'s comment,
May 14, 8:01 AM
I think it depends on why a marketer is using a mobile optimized website versus an app to deliver customer experiences. Some experiences may be better delivered via an app such as Starbucks customer loyalty program which works very smoothly via a smartphone. I doubt a mobile optimized website would work as well.
malek's curator insight,
May 14, 10:52 AM
When it comes to mobile search, I share the same view: I am with the fence-sitters Delete the scoop?
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(Originally posted on the Parsons DESIS Lab website by Eduardo Staszowski) On April 12th 2013 a group of service design educators met in New York City for the first “Service Design Pedagogy Colloquium”. Via Fred Zimny
Michael Allenberg's insight:
Lest we forget that Service Design is integral to User Experience... Delete the scoop?
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UX designers need to have a broad understanding of the industry and deep knowledge of design. Via Kazumichi Sakata (Mario) Delete the scoop?
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Appfluence's CEO Pablo Diaz-Gutierrez tells the design strory behind the unique UX of Priority Matrix. Via Kazumichi Sakata (Mario) Delete the scoop?
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The Essentials of the Mobile User Experience (The Essentials of the Mobile User Experience - http://t.co/48c9Wi17Dd) Delete the scoop?
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“Don’t let arguments that spring from a lack of shared language drag your team down.” Via Kazumichi Sakata (Mario) Delete the scoop?
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Comps are part of an old design process, so stop catering to your client with inauthentic, hypothetical experiences. Present your work in the browser to give everyone the real experience. Via Kazumichi Sakata (Mario) Delete the scoop?
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In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more i... Via Torbjörn Ungvall
Torbjörn Ungvall's curator insight,
April 30, 8:22 AM
“Engagement” rather than “experience” re-frames how we design for customers... Delete the scoop?
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To alleviate some of the mystery, below are six key learnings for building AR apps that will help enhance user experience and improve end results. Via Kazumichi Sakata (Mario)
Torbjörn Ungvall's curator insight,
May 1, 4:21 PM
I like this: Challenge Users Mentally, not Physically... Delete the scoop?
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An article on content choreography, the art of developing web pages in ways that the hierarchy of content can be maintained as your layout adjusts. Via Kazumichi Sakata (Mario) Delete the scoop?
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Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. Via paulo oliveira Delete the scoop?
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Providing 'Just Enough Design' can make agile software delivery more successful Via Kazumichi Sakata (Mario) 
Cynthia Tait's curator insight,
May 17, 11:13 PM
Agile design - a new buzzy phrase in software development - could it have value in the less fast paced world of curriculum theory and the paradoxically opposite 'real' world of 'lived and living' curriculum....worth a read chaps and ladies. 
PowerStory's curator insight,
May 19, 2:23 PM
A great article providing practical advice on how to apply agile principles to how you define requirements and ui design. Worth the read. Delete the scoop?
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As the variety of devices being used to access the Web has grown, these patterns haven’t been keeping up. Designing for today’s Web means considering single-handed thumb use on smartphones, two handed touch interactions on tablets, mouse and keyboard input on traditional PCs, hybrid devices, and more. Web layouts have to evolve to support this new reality. Via Kazumichi Sakata (Mario) Delete the scoop?
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User experience of tablets and smartphones is one of the most important aspects of the overall perceived value of the device. Via Kazumichi Sakata (Mario)
Michael Allenberg's insight:
This is a must! Delete the scoop?
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In the ninth part of Filmmaker‘s interview project with prominent figures from the world of transmedia, conducted through the MIT Open Documentary Lab, Lance Via Gary Hayes 
Gary Hayes's curator insight,
May 5, 10:26 PM
Quote "Weiler: I feel as if I’m storytelling agnostic. It is not platform specific. I see it as storytelling. I’m trying to find some type of an emotional core for the work. Can I help the viewer / player to feel something? Can I help them to connect with the characters and story? I’ll often develop projects that mix analog and digital elements. Projects that spill beyond the screen and into the real world and back. The inspiration for the projects can come from anywhere. Similar to when I write for film and TV, the inspiration can come from a place, a feeling, a character, a situation or something that I see or feel in the real world. Lately, I’ve be inspired by things that I feel are challenging or at the onset seem impossible." Delete the scoop?
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iOS 7 will be flat, as in flat design. After months of speculation on where Jony Ive would drive the look of the system software after the company famously ditched iOS VP Scott Forstall last November, the word is that a blocky, bold-colored look...
Michael Allenberg's insight:
Excellent insight into remembering the Experience comes first... Then the Design (UI) will follow naturally! Delete the scoop?
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Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains. Via Torbjörn Ungvall
Michael Allenberg's insight:
There is no effective Experience Design unless it involves a User-Story!
Torbjörn Ungvall's curator insight,
May 4, 4:10 PM
A story, if broken down into the simplest form is a connection of cause and effect... Delete the scoop?
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Some healthcare executives mistakenly view UX and visual design as one and the same. However, an attractively designed interface alone does not automatically lead to end user adoption. End users who find an application cumbersome to use or information too difficult to find, for instance, simply will not use it, no matter how pretty it is. Before deploying technology, it is important executives understand the fundamental differences between these two design approaches. Via Terry Patterson 
Terry Patterson's curator insight,
April 30, 9:54 PM
There is now a lot of information online now about the role of UI in UX, and I think this is better understood now, at least among the designer community. However, what is important to note here is that the interpretation of executives is not yet "up to date" with these distinct roles. I hope user experience professionals are able to help companies understand exactly what the value is when investment is made on building their solutions strategically around user experience. Delete the scoop?
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Kazumichi Sakata (Mario)'s curator insight,
April 30, 10:07 AM
Great piece from Information Architecture.
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Google Glass is in the wild and reviews are beginning to flow in. They range from blogger Robert Scoble's claim that "I will never live a day of my life from now on without it (or a competitor)" t... Via Jonathan Belisle Delete the scoop?
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Terry Patterson's curator insight,
April 26, 4:12 PM
I couldn't agree more, however, a well rounded software user experience professional must have the preparation necessary to fill any of these domains. I do share the opinion, however, that focusing on a specific expert domain will make a professional stand out from the pack to an employer that might need a specific skill in his ux team. Delete the scoop?
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